Brands are everywhere. They are all competing for your attention and loyalty. It’s not just about attention. It’s also about an audience, and building and sharing a brand they can believe in and align with.
“I hate/love my job/company/boss.” A common happy hour sentiment–how employees feel about their job and their company is akin to how consumers feel about a product. And what future/current/former employees say and share about their experiences can make or break a company as a place to work.
A somewhat under-appreciated, but important part of organizational marketing, employer brand is the perception of an organization’s brand in the marketplace and what it would be like (prospective employees) or is like (current/former employees) to work there.
Experience: Susan’s spent time researching, developing, managing and supporting the employer brands of organizations such as Marriott International, The Ritz-Carlton and The Home Depot. She pioneered the first online social brand engagement game and has worked on both brand and creative strategy including research and insight, key messaging, brand maps, brand creative assets and portfolio brand management.
PERSONAL AND CAREER BRANDS
Oprah. Warren Buffett. Lady Gaga. LeBron James. Bono. You. When you first hear a name what comes to mind? What do people know you for? If you can’t describe yourself in 15 seconds how can anyone else?
No matter what your career path, you need to stand out from the crowd. It’s the core of our company name, Exaqueo. Creating and managing a personal and/or career brand is a way to do that. Susan’s an expert in breaking down your expertise, talents and passions, and building them back-up into both a live and online presence that best represents who you are, what your passionate about and why you’re different.
Experience: Exaqueo has worked with numerous clients to assess, audit and research their current personal brand and then deliver a personal brand overhaul complete with a brand guide to execute all of the elements of the brand.