Your Brand Promise Means Nothing…

…Without Delivery. That’s the proposition I make in my  latest Forbes blog.  Think the hurricane hit people hard? Try the brand promises that were made, and not delivered upon by brands like Bank of America and JPMorgan Chase.  I’m passionate about the role employees play in brand delivery and times of crisis really test a brand. I’d love for you to take a  read and share your thoughts.

 

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