Social media means that for the first time, consumers can be so honest and open. They can tell you when you suck and that can spread everywhere. Their CEOs hate it, but in actuality, it's gold. Marketers truly know how their products and brand are perceived and the can re-market and re-brand if needed. And that got me thinking. About me. If ask someone flat out: "what do you think of me?" I'm likely to get a vanilla, bland response. Few people have the guts and honesty to tell me the truth. My years in HR have made me pretty self-aware. I know what I can and can't do. But as I was working on re-branding my website I realized I don't have a good sense of what people really think about my brand. Brand isn't just skill--it's the entire package, the perception, the "who you are in a moment."
These days, companies seem to be moving away from 360-degree feedback. They're focused on engagement which is often a measure of managing upwards. You may get to give feedback on who's above you but you don't have a true sense of those around you. And these days, 360 isn't about the circle, it's 3-dimensional. Who's in front of you, paving a path for you to follow? Who's behind you with a better idea or solution? And what can you learn from it all? That's where social media comes in.
Social media makes it even more complicated. It takes who knows you to exponentially new levels. More feedback, right? Sort of. You can measure who follows you and how often your content is shared. But unless you're Lady Gaga soliciting a reaction from the crowd, it's really hard to measure true sentiment. Honest, real, sentiment that's not a reaction to an incendiary blog post.
I love working. If I didn't I wouldn't have started at 14 and never stopped. I get real value from helping, teaching, innovating, strategizing, problem solving and making sense of chaos. I get feedback every day--at work, from friends and family and online. But it still leaves me wondering: what do people REALLY think of me?
It's simple really. There are ten questions. It's totally anonymous. All I ask is that you keep it professional, and keep it honest. Here goes...
commence The Brand Experiment: tell me what you think.