When I was getting my MBA at Vanderbilt, a classmate applied for a marketing job at Gap, Inc. He didn't hear back so he sought out a connection through a friend--someone who help a senior marketing position there. Her reply? "So sorry, I can't help. We don't recruit at Vanderbilt. It's not a top ten school. This kind of behavior makes me sad. Not because it's unfair, or because our school wasn't seen as good enough. Really because it's an elementary way to approach recruiting. And I'm sad that major companies still don't get it. Conventional wisdom says credentials matter. Over on HRExaminer this week, I say they don't. Read why.