Let’s face it, culture’s hot right now. From Zappos and Netflix to Hubspot and Google, founders are eager to create their own manifestos and espouse a cool culture. I’m constantly reminding clients that it takes more than a list of values to create a culture. The values have to become part of the everyday of your organization. And that means you have to hold employees accountable for them. At exaqueo, we call them work rules. It’s how our clients go beyond a list of core values and cool perks to a culture that really sustains. As founders, sustainability is the model we should be emulating. So I’m always seeking founders who are making that happen–creating a culture that lives, breathes and sustains. This week, I caught up with one founder who’s doing just that.

Michael Chasen is the founder and CEO of SocialRadar and former founder and CEO of Blackboard, Inc. SocialRadar aggregates existing social data to better connect users in real-time, in real places. With almost $13 million in funding earlier this year, SocialRadar’s growing fast. That’s where culture comes in, and Michael knows the importance of getting it right, now.

Susan LaMotte, exaqueo (SL): Does your company have a stated set of cultural values?

Michael Chasen, Social Radar (MC): Indeed, and we worked hard to create it. An introduction to our culture.

SL: When you made the effort to understand and strengthen your culture, what did you learn the most?

MC: When we started the company, we knew that culture was going to be an important component of a successful team and product. We didn’t leave our culture to chance; instead we called upon various influences to establish it and put it in writing for all on board to refer to. It’s one thing to say that teamwork is important, but it’s another to operationalize the company to support that—for example, we have fixed “work late nights” and team outings. In other words, we have both scheduled group overtime and scheduled group fun time. We offer perks such as gym membership, healthy dinners on work late nights, and general flexibility with hours to show our commitment to a work-life balance.

SL: That’s so true–you have to have examples of the values in practice to make them come alive.  What will you do to grow the company you want to grow?

MC: If you build it, they will come, right? We are pouring our energy into fine-tuning a product that is not only cool but ultimately indispensable. Even our marketing team would admit that word of mouth can be more powerful than any planned campaign...

…continue reading the rest of this post over on Tech Cocktail where it was originally posted.

Susan LaMotte is the founder of exaqueo, a workforce consultancy that helps startups and high-growth companies build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about how we can help you build a workforce strategy that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.

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