Human Resources Today
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I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience. And that means we’re privileged and proud to be adding to our team again!

Sarah Thacker joins exaqueo as an Employer Brand Strategist and Engagement Manager with 10 years of work experience in nonprofit, higher education, and corporate environments. Her experience in both public and private sectors, in addition to her focus on creating solutions through research, innovation, and data will undoubtedly add value to our variety of clients and bring a new perspective to #teamexaqueo.

Most recently, Sarah worked in employer brand for IBM as part of the acquisition of Truven Health Analytics, a global healthcare data analytics company where she led the employment brand strategy. There, Sarah developed buy-in from executives, created lean strategies to manage daily social media efforts through analytics, and partnered with talent acquisition, marketing, communications, and business units to drive employee engagement and recruitment marketing including during Truven Health’s $2.6B acquisition and merger into IBM Watson Health.

Prior to her experience with employer brand strategy and attraction with IBM, Sarah has achieved success in higher education and nonprofit environments. She has developed campus recruitment initiatives, assessment strategy, career development conversations, and social media training programs. Sarah has shared best practices surrounding branding, candidate messaging, and social media strategy through interactive and engaging presentations to professional organizations across Southeast Michigan. Sarah is a former collegiate athlete with an undergraduate degree in business and a Master of Arts, with a focus in Organizational Leadership and Student Development from Saginaw Valley State University.

Sarah exudes energy and passion for enjoying life, and being present in the moment. She lives, works, and explores in Ann Arbor, MI with her daughter. Please join me in welcoming Sarah to team exaqueo!


Get to know Sarah here and congratulate her on LinkedIn. Stay tuned to the exaqueo blog or our Facebook page for future team announcements.

Susan LaMotte (@SusanLaMotte) is the founder and CEO of exaqueo, an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution. Contact exaqueo to learn more about our employer brand innovation, workforce research and recruiting strategy offerings.