Human Resources Today

This month’s roundup is a special edition highlighting learning and development topics we covered this fall. Our team of employer brand experts shared some of their favorite “how to” tips to help you hone your craft. Be sure to follow us on Facebook or Twitter for more tips and #EBLearning updates.

HOW TO ELEVATE YOUR EMPLOYER BRAND WHILE DOING GOOD FOR OTHERS

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful effect on your employer brand.

 

HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP

A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. My response was simple: “get marketing on your side.”  

Employer brand has historically been about execution. In its infancy, it was help wanted ads in the newspaper, radio spots and job board postings. In more modern times, it adds social media, digital apps and online media buys--all spaces and strategies typically led by Marketing. But most organizations still lack a true employer brand strategy due to lack of experience, resources and spend.

We have so much to learn from our marketing colleagues. Yet, our relationships are traditionally distant and/or strained.

 

HOW TO CAPTURE EMPLOYEE PHOTOS THROUGH A MORE STRATEGIC LENS

Whenever a question about using stock images versus employee photos comes up, the employer brand community’s overwhelming response is to use employee photos. Using real employees -- in true to life workplace scenarios -- supports the authenticity of an organization’s unique employment experience. However, while some employer brand professionals abhor stock photography, many often find themselves with a limited internal library of high quality, high resolution photos to use.

 

HOW TO ADVANCE YOUR EMPLOYER BRAND SKILLS … INCH BY INCH

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to be football-related. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

Whether you’re an employer brand veteran or looking for your way into this growing profession, here are few ways to advance your employer brand skills to the end-zone … inch by inch.

 

HOW TO WRITE JOB POSTINGS THAT ATTRACT BEST-FIT TALENT

Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet? Because recruiters are terrible writers? Because everyone wants to up their SEO and Google for Jobs game? Because applicant tracking systems continue to limit job description creativity and interactivity?

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