Human Resources Today

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year:

1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT

Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.

2) YOU’RE HIRING? SO IS EVERYONE ELSE! 4 EMPLOYER BRAND TIPS TO OVERCOME BRAND CHALLENGES

The reality is this: one hiring sign and the same calls to action as everyone else won’t cut it anymore. Before you start launching an employer brand, here are four employer brand tips to help you overcome hiring challenges in this economy.

3) BIG IDEA 2018: MAKING THE SHIFT FROM EMPLOYER BRAND LAUNCH TO MANAGEMENT

How can we effectively shift to long-lasting brand management and get ahead of the potential risks? It’s about having employer brand governance in place.

4) WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

Find out what being a working dog mom have to do with employer branding.

5) WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS

Now sure where to begin with a branded giveaway at universities? Here are some key things to keep in mind when thinking about campus recruitment.

6) 6 MYTHS ABOUT EMPLOYER BRAND DISPELLED

Debunking employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission. Here are the six most common employer brand myths.

7) 5 REASONS EMPLOYER BRANDS BREAKDOWN + HOW TO AVOID AN EMPLOYER BRAND FAIL

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. Here’s what can you do to avoid an employer brand breakdown.

8) 25 EMPLOYEE WELLNESS ACTIVITIES THAT COST LITTLE TO NOTHING

Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Here are 25 activities, curated by team exaqueo, that we hope you find helpful in building healthy habits at your organization!  

9) A NEW WAY TO THINK ABOUT YOUR CANDIDATE EXPERIENCE — DON'T JUST SATISFY, CAPTIVATE!

We want you to think differently about your candidates and move beyond Satisfy, to Engage and — even more elevated — Captivate.

10) HOW TO CREATE MOMENTS THAT MATTER IN THE CANDIDATE EXPERIENCE

As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work. It’s time to rethink recruiting and infuse more meaningful, human moments back into the candidate experience.

If you liked this post, check out this one: #Teamexaqueo’s Top 10 Employer Brand Insights of 2017


Alicia Sun is the Marketing & Communications Associate at exaqueo, an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting, and creative and digital execution. Contact exaqueo to learn more about our employer brand innovation, workforce research, and recruiting strategy offerings.

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