Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Stay Curious: Top 3 Takeaways from Talent Acquisition Week 2024
Feb 22, 2024
Feb 22, 2024
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Emily Fritz

Stay Curious: Top 3 Takeaways from Talent Acquisition Week 2024

Talent Acquisition Week 2024 offered invaluable insights into the ever-evolving world of talent acquisition and employer branding. We share our top three takeaways with you here.

Candidate Experience Is Greater Than a Hiring Process
Feb 9, 2024
Feb 9, 2024
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Shannon Smedstad

Candidate Experience Is Greater Than a Hiring Process

Is your hiring process engaging candidates? It's time to shift from a rote process to a captivating experience. Learn why the candidate experience matters more than ever.

Big Idea 2024: Tracking the Employer Brand Health of Your Organization
Dec 19, 2023
Dec 19, 2023
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Shannon Smedstad

Big Idea 2024: Tracking the Employer Brand Health of Your Organization

Jon Wenglikowski, managing director of exaqueo's Workforce Insight practice, highlights the parallels between consumer and employer brand health.

Adding AI To Your Team
Nov 30, 2023
Nov 30, 2023
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Mark Diller

Adding AI To Your Team

How can AI become a useful fixture in the workplace? Click here for 4 insights gleaned from a recent study of generative AI in the workplace.

Join exaqueo at Talent Acquisition Week 2024
Nov 15, 2023
Nov 15, 2023
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Team exaqueo

Join exaqueo at Talent Acquisition Week 2024

exaqueo is headed back to Talent Acquisition Week 2024 in San Diego! You won't want to miss our engaging panel discussion to gain a deeper understanding of how to successfully navigate stakeholder and organizational challenges when launching and managing an authentic employer brand.

Five Things to Get the Budget and Buy-in You Need for Success
Feb 9, 2024
Oct 16, 2023
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Team exaqueo

Five Things to Get the Budget and Buy-in You Need for Success

Delivering ROI is one of the most impactful things you can do as an Employer Brand leader, and managing your budget effectively is a big part of that.

MarketAxess wants you to “Take Us There”
Sep 21, 2023
Sep 21, 2023
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Julie Serenyi

MarketAxess wants you to “Take Us There”

Meet Bari Polay, Head of Employer Brand at MarketAxess. Recently, we took some time to reflect on Bari's experience working with exaqueo, building and launching the MarketAxess employer brand, “Take Us There.”

Activating Your Employer Brand? 6 Tips Inspired by a Big 10 University
Aug 24, 2023
Aug 24, 2023
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Shannon Smedstad

Activating Your Employer Brand? 6 Tips Inspired by a Big 10 University

It's clear that sports teams and colleges are leaders when it comes to branding. So why not take some notes from them to inspire your employer brand activation?

exaqueo Earns Spot on Inc. 5000 for Second Consecutive Year
Aug 16, 2023
Aug 15, 2023
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Team exaqueo

exaqueo Earns Spot on Inc. 5000 for Second Consecutive Year

For the second consecutive year, exaqueo has earned a coveted spot on the annual Inc. 5000 list, an exclusive list of America’s fastest-growing and most successful private companies.

Getting Creative with AI
Jul 27, 2023
Jul 27, 2023
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Mark Diller

Getting Creative with AI

Although generative AI may dominate online content production in the future, it should be used strategically to enhance human creativity rather than replace it entirely.

exaqueo is back at Talent Acquisition Week Virtual 2023
Jul 12, 2023
Jul 12, 2023
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Team exaqueo

exaqueo is back at Talent Acquisition Week Virtual 2023

Join us July 17-21, 2023 for the leading independent talent acquisition event and use our unique discount code to register!

Building an Employer Brand Social Media Strategy in 4 Simple Steps
Jun 22, 2023
Jun 22, 2023
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Team exaqueo

Building an Employer Brand Social Media Strategy in 4 Simple Steps

Get ready for higher engagement rates! Learn how to create closer connections with potential candidates on social media by following these four simple steps.

Working Mothers, Childcare, and the Employment Relationship
May 10, 2023
May 11, 2023
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Emily Fritz

Working Mothers, Childcare, and the Employment Relationship

What can employers do to support working mothers and encourage their return to the workforce despite a broken U.S. childcare system?

Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship
May 1, 2023
May 1, 2023
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Team exaqueo

Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship

Navigating how to support the mental health of candidates and employees is no easy feat, but it is critical to strengthening the foundation of the employment experience.

Employer Branding in the Age of AI
Apr 20, 2023
Apr 20, 2023
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Mark Diller

Employer Branding in the Age of AI

This is a great time to roll up your sleeves and get comfortable working with generative AI, keeping in mind that the most effective model involves a partnership between technology and human beings.

4 Reasons Building Your Employer Brand Is Like March Madness
May 10, 2023
Apr 6, 2023
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Team exaqueo

4 Reasons Building Your Employer Brand Is Like March Madness

Inspired by the madness, we're sharing four learnings that are ready to be applied to either build or strengthen an impactful employer brand.

Celebrating the Women in Our Industry by Telling Their Stories
Mar 31, 2023
Mar 31, 2023
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Team exaqueo

Celebrating the Women in Our Industry by Telling Their Stories

As we close out Women’s History Month 2023, and this year’s theme, "Celebrating Women Who Tell Our Stories," we wanted to take a moment to tell the stories of some of our colleagues.

In Her Shoes Interview Series Pt. 4: Women's History Month
Mar 29, 2023
Mar 29, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 4: Women's History Month

Wrapping up our interview series for Women's History Month, SusanLaMotte and Christina Lock offer up some advice for young women early in their careers.

In Her Shoes Interview Series Pt. 3: Women's History Month
Mar 8, 2023
Mar 8, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 3: Women's History Month

On this International Women’s Day, let’s celebrate the achievements women have made and recognize that there is still more to do for gender equality.

In Her Shoes Interview Series Pt. 2: Women's History Month
Mar 1, 2023
Mar 1, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 2: Women's History Month

As we kick off Women’s History Month, we encourage you to show your support and share the stories of women-owned and minority-owned businesses in your community.

Leaders Know Best Interview Series Pt. 3: Looking to the Future
Jan 20, 2023
Jan 18, 2023
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Team exaqueo

Leaders Know Best Interview Series Pt. 3: Looking to the Future

This next video from our interview series details what the future of these two organizations looks like based on all the changes we’ve experienced as an industry over the last couple of years.

Employer Brand Blog - A Year in Review
Dec 21, 2022
Dec 21, 2022
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Team exaqueo

Employer Brand Blog - A Year in Review

As we take some time to look back on this year, we are sharing our top three most-read blog posts of 2022.

Big Idea 2023: Improve Internal Mobility to Elevate Your Organization’s Employee Experience
Dec 8, 2022
Dec 8, 2022
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Shannon Smedstad

Big Idea 2023: Improve Internal Mobility to Elevate Your Organization’s Employee Experience

When it comes to nurturing and sustaining the employment relationship, employees need to know there is a future for them at the organization.

Leaders Know Best Interview Series Pt. 2: Evolving Industries
Dec 7, 2022
Dec 7, 2022
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Team exaqueo

Leaders Know Best Interview Series Pt. 2: Evolving Industries

Looking for 2023 trends? Christina and Susan talk about the future of recruiting and employer brand in part two of our second interview series.