Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a wealth of client service insights and expertise to our team.
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Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 years of advertising and marketing experience. We’re thrilled to have her as a part of #teamexaqueo!
Henry Ford famously remarked that “Coming together is a beginning. Keeping together is progress. Working together is success." This certainly rings true here at exaqueo. Over the past year, we’ve welcomed new clients, grown engagements with current clients, and curated a best-fit team who are as skilled as they are passionate when it comes to client service and employer brand.
And we’re excited to say that we're growing our team again, too. Elizabeth Meyer, a junior at the University of Richmond, joins exaqueo as a Marketing and Communications Associate.
I'm thrilled to announce that employer brand veteran and talent acquisition leader Shannon Smedstad will be joining the exaqueo team on September 6. We've long admired Shannon's work and had the opportunity to partner with her on writing projects and at conferences in the past. Our clients come to us because we not only have real industry expertise, but also because we have leadership experience in talent and HR.
Shannon comes to exaqueo with more than 15 years of recruiting, employer brand and HR experience. Most recently, Shannon was the Director of Employment Brand for CEB, a best practice and technology firm serving over 90% of the Fortune 500. As a Leader on the Global Communications and Engagement Team, her work included amplifying the employer brand to attract talent, partnering with Global Talent Acquisition to develop recruiting campaigns, being a driving force behind employee engagement initiatives, relaunching the firm's career site, executing social media initiatives, and collaborating with diversity and inclusion groups.
Here at exaqueo, I'm so excited (and a bit surprised, honestly) that our boutique, bespoke approach to culture, employer brand and talent strategies are resonating so well. After all, employer brand is still seen as this typically tactical, recruiting based, execution arm of HR. And it's easy to get excited about the execution. After all, what's cooler than digital storytelling or Snapchat?
Execution tools are a must--they're fun, sexy, cool and generate all the buzz. At exaqueo, we do the cool stuff, but only after building a foundation and strategy based on workforce market research. Nothing gets executives more excited than data--and brands don't have legs unless your CHRO, CMO and CEO are on board.
That's why as we continue to grow, we're so excited to announce the addition of Kathleen O'Brien to our team as a lead consultant and project manager. Kathleen has spent her entire career in talent acquisition, marketing and branding, and project management. Specifically, she has developed employer brand and recruitment marketing strategies for both Northrop Grumman, a mature global Fortune 500 corporation, and Scottrade, a privately owned high-growth firm.