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HR and Talent Weekly Roundup: Brand Building Edition

With the end of the year approaching, you're thinking about wrapping things up or budgets for next year. What if instead, you started thinking innovation? If you've struggled this year making a name for your company in the talent market, it's time to determine what you can do differently next year to build your employer brand.

This week we've rounded-up some posts to get you thinking--can't 2014 be the year of the creative? First things first: you've got to define your employer brand. But once you've done that, here are some ways to jumpstart your brand:

1) 17 Employer Branding Strategies for 2014 from SocialTrex

"Start with the loudest part of your brand, the career landing page and create a visually appealing and near textless career portal [and] ensure your talent community is worth joining.  Does it provide something your job notifications, social channels and ATS don’t?  If the answer is yes, then you are doing it correctly."

2)  HR Evolving To Become The Marketers Of The Employer Brand from SAP

"How is the role of HR changing? HR is moving from the department that finds talent, vets candidates, hires and administers benefits to a group that is responsible for Marketing the brand to the best of the best potential candidates.  They are now in charge of customer experience for the first customer of any organization which is its employees."

3)  Employer Branding – What Matters To Your Organization?  from Arlington Transportation Partners

"The perception and image of a company to outsiders is often based around the organization’s culture, how well they treat their employees, and how these factors are made public through a company's website, social media, and external resources. While there are many issues that can have an impact on an employer brand, addressing topics such as employee health, commuting concerns, and environmental impacts can play a major role in recruiting and retaining today’s top talent."

4) Four Ways to Build Your Brand in 2014 from Branders.com

"The winter holiday season is a time for looking back and looking forward. As you review the past year and make your resolutions for 2014, consider these four ways to become a better marketer and boost your brand.: 1. Audit your brand, 2. Broaden your scope, 3. Spark your creativity,  [and] 4. Shake things up."

Susan LaMotte is the founder of exaqueo, a workforce consultancy that helps startups and high-growth companies build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about how we can help you build a workforce that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.

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Talent and HR Weekly Roundup: Startup Culture Basics Edition

We talk culture all day long, but there's a beginning, a place it all started. And you might be in the place. Considering the role culture plays or even trying to convince your founder or leadership team it matters. This week we've compiled some varying insights on ways to learn about culture and get started in your organization. Remember, values are just the first step--you stil want to do all you can to bridge the gap between values and execution (perks, communications etc.)  Check out our post on what we call work rules--a unique way to put your values in action.

This week's roundup:

1) Want to Build an Enduring Company? Fix Culture First from Agency Post 

"As a leader, your primary role — and greatest challenge — is to build culture. The sooner you begin to look at leadership as the empowerment of people through culture, the sooner you can build a true foundation that will correct the problems the company faces through the people who are in the midst of it every day. More than vision, product or decisiveness, culture is what builds great companies and enduring brands."

2) What Big Businesses Can Teach You About Building Company Culture from Huffington Post

"A great company culture means that you know how to keep your employees happy and productive. And if you have happy and productive employees, they will not only stick around, but attract new talent as well."

3)  How to create company culture from Mixergy

"Today, Zappos is known for their outstanding customer service. But great customer service wasn’t the secret to their success. In fact, “the word ‘customer’ isn’t even in the Zappos corporate values,” says Robert Richman, former culture strategist for Zappos and author of The Culture Blueprint. So what was the secret? Creating a culture of service, which meant providing great service for everyone, including customers, vendors, bosses, employees, and coworkers."

4)   Easy Ways To Create A Workplace Culture That Doesn’t Suck from PanosPanay.com

"Entrepreneurs fret over just about everything: marketing plans, product features, investor pitches, sales collateral, management team hires, company valuations, financial projections, cash balances. But an often neglected, yet critical part of success is the culture that a startup founder fosters and the key role that it plays in the company’s eventual success."

5) Being a Best Place to Work and the Importance of Culture by Design from Cornerstone on Demand

"We’ve said this before, but it’s still true: in today's connected society, corporate cultures get defined by default unless companies take an active role upfront. At the center of this all is employee input: put employees – not managers – at the center and allow them to identify and shape a company's personality, purpose and rewards."

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Susan LaMotte is the founder of exaqueo, a workforce consultancy that helps startups and high-growth companies build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about how we can help you build a workforce that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.

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HR and Talent News Roundup: Brand Basics Edition

When it comes to "employer brand," most people either don't know the term or completely misunderstand it. Employer brand is not social recruiting or posting jobs online. And it's not slapping the consumer brand on a careers site and calling it a day.  It's what the employment experience is known for, it's reputation.

It's actually just like the consumer brand, but instead of the product or service a company is selling, it's the employment experience. In order to really understand employer brand, you have to start with understanding the concept of brand, so this week we bring you some brand basics. Put your consumer brand hat on first!

1) Everything You Know About Branding Is Wrong from the CMO Network

 "The simple truth is that a brand isn’t a logo, an advertisement, or a poster hung on the wall in a corporate office. It’s a gut feeling about a company, and smart companies know the power of a brand done right. This happens when everything connects through design—from virtual environments like websites to built environments like office spaces—and it all starts with an understanding of why a company matters. Whether designing a company’s headquarters or field office, their website, or developing a new brand strategy, start by asking two key questions: who are you? And: Why do you matter?"

2) Branding Basics for Social Media from The Huffington Post

"In the online world, your brand is shaped by everything you do and say. With an increasing number of social media channels comes a strong need to present a consistent brand.  Your brand should be the same across Facebook, Twitter, Pinterest, Instagram, your company blog and everywhere else you communicate online."

3)  The Most Memorable Brand Wins and Fails of 2013 from Mashable

"Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short.  Tech companies like Samsung and Google aired clever commercials to introduce new products to consumers, while BlackBerry struggled to reintroduce itself in a make or break marketing campaign.

4) How To Build Brand Love Via Designed Serendipity from Forbes

"Companies that genuinely love their customers and build emotional connections that transcend transactional relationships are a special breed. Yet, what if we could decode the formula that ties together world-class “experience” companies like Target, Starbucks, and Disney–and characterize their common traits so others can follow their playbooks?"

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Susan LaMotte is the founder of exaqueo, a workforce consultancy that helps startups and high-growth companies build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about how we can help you build a workforce that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.

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We're Proud to Be Social About HR

I started blogging in 2002. I designed a social talent network in 2007. I launched a social recruiting game in 2011. It's fair to say--I love to be social. But what I really love is thinking about new ways to connect people in the talent stream.  My personal brandline has always been: "where business meets behavior."  So thanks Huffington Post for including me in the Top 100 Most Social HR experts.  My goal is to get people who aren't in HR to listen. Entrepreneurs, founders, startup leadership teams, operations leaders: I'm talking to you. Care about the role people play in your business? Go follow this great list of folks.

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