The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding experiences. Enjoy!
1) Why Brands Should Pass the Mic to Their Star Employees from Medium
Every brand wants to be a thought leader. The democratization of media — first through blogs, followed by social media — seemed to open the possibility that any brand could, provided they had something to say. But somewhere between ideation and execution, things got muddled.
At a time when digital media was offering everyone a microphone, brands responded with a muzzle. Instead, reaping the benefits of the full intellectual firepower of their employees, brands created a caste system that privileged the voices of executives over the ideas of employees, and introduced strict rules determining who is allowed to speak and in what context.