Human Resources Today

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Shannon Smedstad

3 Consumer Marketing Lessons for Every Employer Brand Leader

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3 Consumer Marketing Lessons for Every Employer Brand Leader

Consumer marketers know brands require consistency to be successful. 

It’s how customers get to know their organizations’ products, services and purposes. It’s how brands build trust, reinforce their market position, communicate their value, and get their audience thinking and talking about them. 

Marketers also know brandsand connecting brand messages to peoplerequire up-front and ongoing research. As your company builds and refines its employer brand strategy, here are three consumer marketing lessons to help you succeed.

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clients. In that spirit, here are five articles about one of our favorite topics. Enjoy! 

1) How These 5 Companies Built Brands People Want to Work For from Inc.

Employer brand has become one of the most pressing issues for recruitment teams around the world. Here are some inspiring examples to kick-start you into action. Recruitment marketing is quickly becoming one of the hottest topics in business. And for good reason, too.

Believe it or not, 94 percent of candidates are more likely to apply for a job if that company actively manages their employer brand.

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding experiences. Enjoy!

1) Why Brands Should Pass the Mic to Their Star Employees from Medium

Every brand wants to be a thought leader. The democratization of media — first through blogs, followed by social media — seemed to open the possibility that any brand could, provided they had something to say. But somewhere between ideation and execution, things got muddled.

At a time when digital media was offering everyone a microphone, brands responded with a muzzle. Instead, reaping the benefits of the full intellectual firepower of their employees, brands created a caste system that privileged the voices of executives over the ideas of employees, and introduced strict rules determining who is allowed to speak and in what context.

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Talent and HR News Weekly Update: Employee Engagement and Hiring

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Talent and HR News Weekly Update: Employee Engagement and Hiring

Within employer branding, there are countless touch pointsacross the entire employment experience lifecyclethat influence a person's decision to choose, stay or leave an employer. In this week’s update, we share five articles addressing how to shape the candidate experience and retain best-fit talent.

How Escape Rooms, CSI:Labs, And Comedy Can Train Staff To Be Better At Their Jobs from Fast Company

Workplace training often feels like something to check off a to-do list. Companies spend about $130 billion each year on corporate education, according to a study by Bersin by Deloitte, yet research has found that the average adult forgets 40% of what they’ve learned after just 20 minutes and 64% by the next day.

Four companies have adopted some unusual ways to train employees on everything from technology to culture to get a better return on the investment. From comedy to DIY, these unique methods get employees to expand their skillsets while having fun.

Read the full weekly update

 

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Talent and HR News Weekly Update: Hiring and Training Trends

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Talent and HR News Weekly Update: Hiring and Training Trends

It's the fourth quarter and many human resource professionals are deep into strategic planning for the upcoming year. This week's Talent and HR News Weekly Update includes insight to help you plan for your organization's future. Enjoy! 

New Report Reveals the Trends That Will Define Recruiting in 2017 from LinkedIn

It’s not too early to start for planning for 2017. The best way to do that is to look at this current year, assess how you stack against your peers and think about the trends that will shape your work over the next year. To help with that, LinkedIn just released its annual Global Recruiting Trends 2017 report.

The report is based on a survey of around 4,000 corporate talent acquisition leaders across 35 countries and it will give you a look into how recruiting leaders perceive the importance of their teams, the top metrics and priorities they track, as well as how they spend their budgets and where they’d like to invest.

Read the full weekly update

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Talent and HR News Weekly Update: Branding and Balance

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Talent and HR News Weekly Update: Branding and Balance

In case you missed these recent articles on employer brand and balance, we've rounded them up just for you. Enjoy!

In Defense of Work-Life Balance from Entrepreneur

The term “work-life balance” has been so frequently tossed around in the past decade that it has almost become meaningless -- a vague, distant goal that most claim to strive for but no one seems to wholly attain. In Silicon Valley especially, where your lack of sleep is a bragging right and the 40-hour workweek feels like a thing of the past, it’s easy to lose sight of the value of a meaningful life outside work, and some even view it as an impediment to professional success.

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The Employer Branding Debate: Who Owns It?

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The Employer Branding Debate: Who Owns It?

When it comes to the employer branding debate, it’s not so much about the brand itself. Perceptions and feelings people have toward a workplace exist with or without actively managing them. The debate is more around how an organization is structured to support it.

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Welcome Shannon Smedstad!

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Welcome Shannon Smedstad!

I'm thrilled to announce that employer brand veteran and talent acquisition leader Shannon Smedstad will be joining the exaqueo team on September 6. We've long admired Shannon's work and had the opportunity to partner with her on writing projects and at conferences in the past. Our clients come to us because we not only have real industry expertise, but also because we have leadership experience in talent and HR. 

Shannon comes to exaqueo with more than 15 years of recruiting, employer brand and HR experience. Most recently, Shannon was the Director of Employment Brand for CEB, a best practice and technology firm serving over 90% of the Fortune 500. As a Leader on the Global Communications and Engagement Team, her work included amplifying the employer brand to attract talent, partnering with Global Talent Acquisition to develop recruiting campaigns, being a driving force behind employee engagement initiatives, relaunching the firm's career site, executing social media initiatives, and collaborating with diversity and inclusion groups.

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