Human Resources Today

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authentic

Should Your Employer Brand Be Authentic or Aspirational?

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Should Your Employer Brand Be Authentic or Aspirational?

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.

Therein lies the conundrum: how do you attract and retain talent based on your organization’s vision when current state doesn’t match desired future state?


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