Company culture is the foundation of a company. Every company has a culture even without trying. At its core, it's acceptable behavior in a given environment. What about being intentional about your culture though? Since it is so foundational, thinking about the type of culture you want to create is crucial. Here are some thoughts on creating the best company culture.
1) Company Culture, The Engine that Fuels the Company from Your Own Brand
"A culture can generally be described as the practices and values that are shared by people within a certain group. A company culture, then, is the shared practices and values of the employees within a certain company. The culture within a company is very important because it can really help a company thrive, or break it down. Companies that have good cultures that are lined up with their overall business goals will generally out perform competition. In order to make the most of your own company’s culture, you need to figure out what culture you currently have, what you would like to have, and how you can make changes to improve it."