Human Resources Today

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employer branding

Four Ways the Super Bowl Can Inspire Your Employer Brand

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Four Ways the Super Bowl Can Inspire Your Employer Brand

For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on Monday.

So what does the Super Bowl have to do with employer branding?
Find out now

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Employer Brand, Meet Politics

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Employer Brand, Meet Politics

Think your employer brand is just about what it's like to work at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace experience.

Especially when their personal politics are at stake. 

GreatCompany.org, conceived by entrepreneur Daniel Gross recently catalogued company responses to President Trump's immigration ban. The result? A searchable, growing database where you can enter your organization's name and see the associated stance and response to the Presidential Executive Order.

Find out the four things you need to do right now

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Your Employer Brand Playbook: 2017

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Your Employer Brand Playbook: 2017

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?"  Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder.  Why should your employer brand be any different?

Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.

But what are you planning to do differently in 2017?

For many employer brand leaders and practitioners, the answer is more of the same. You're wading through tech demo after tech demo. You're burrowing through social statistics in the hopes of getting a handle on your metrics. And you're planning for more content. Lots and lots of content.

Wait, I'm confused. Are you an employer brand professional? Or an employer marketing professional? There's a difference. Marketing is execution. Brand is strategy. And it's essential to know the difference. 

Get four key employer brand plays for 2017.

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3 Consumer Marketing Lessons for Every Employer Brand Leader

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3 Consumer Marketing Lessons for Every Employer Brand Leader

Consumer marketers know brands require consistency to be successful. 

It’s how customers get to know their organizations’ products, services and purposes. It’s how brands build trust, reinforce their market position, communicate their value, and get their audience thinking and talking about them. 

Marketers also know brandsand connecting brand messages to peoplerequire up-front and ongoing research. As your company builds and refines its employer brand strategy, here are three consumer marketing lessons to help you succeed.

Get the full story

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

When it comes to amplifying your organization's employer brand, your messengers are often times just as important as the message itself. Below are five recent articles to help you think through your approach to employee advocacy and brand ambassador programs. Enjoy! 

1) Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens from AdWeek

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

This past summer, MasterCard quietly launched an ambassador program that had employees share brand-minded news and other content across their personal social channels. The endeavor already has attracted 400 of its staffers, who use a company intranet that lets them post text, images and videos to Facebook, Twitter and LinkedIn.

Read the full weekly update

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clients. In that spirit, here are five articles about one of our favorite topics. Enjoy! 

1) How These 5 Companies Built Brands People Want to Work For from Inc.

Employer brand has become one of the most pressing issues for recruitment teams around the world. Here are some inspiring examples to kick-start you into action. Recruitment marketing is quickly becoming one of the hottest topics in business. And for good reason, too.

Believe it or not, 94 percent of candidates are more likely to apply for a job if that company actively manages their employer brand.

Read the full weekly update

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Talent and HR News Weekly Roundup: Employer Brand and More

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Talent and HR News Weekly Roundup: Employer Brand and More

Here’s a mix of the latest news on employer brand, culture, employee referrals and more. Enjoy! 

1) Employer Branding Best Practices for Small Businesses and Startups from 42Hire

“One of the most overlooked challenges that small businesses and startups face as they experience growth is their ability to become competitive when looking for high quality employees. Many of these small businesses and startups are competing for the same talent as much larger, more established organizations, ranging from Enterprise level companies to established mid-sized businesses and other small businesses. While it’s hard enough to find the right person to fill a role, it becomes an even more daunting task when you are a relative unknown commodity in a hyper competitive market…”

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Talent and HR News Weekly Roundup: Your Brand + Culture

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Talent and HR News Weekly Roundup: Your Brand + Culture

Company culture and employer brand are inextricably linked. A company culture is the foundation. It's what's accepted and what is not. An employer brand is the whole experience and the strengths you leverage to position your company among competitors. This week, we're sharing some pieces on both hot topics. Enjoy!

1) How Company Culture Drives Digital Transformation And Business Adaptability from Forbes

"I don’t think companies put enough stock in their cultures. Company culture is like an employee’s attitude; it will make or break you. Your company’s culture is a strong determining factor in its adaptability. We’ve established that the only constants in the future of business are change, agility, and the ability to pivot in response to market shifts—and that technology is essential to the success of a company. Your organizational attitude is marked by your business’s aptitude to change. Are you prepared for the future?"

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The Impact of Remote Work on Your Employer Brand

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The Impact of Remote Work on Your Employer Brand

This past June, FlexJobs hosted the TRaD* Works (*Telecommuting, Remote, and Distributed) forum on remote work. Major brands gathered to discuss how to maximize remote work programs, covering topics such as recruitment, management, communication tools, branding, culture, challenges/benefits and ROI. Not surprisingly, we learned that more professionals and companies utilize remote work than ever before. The newest U.S. Bureau of Labor Statistics data just reported that in 2015, 38% of workers in management, business, and finance did some or all of their work from home. And, many companies are realizing that in order to attract, engage and retain talent, most notably millennials, flexible work arrangements have to be a priority. Plus, it’s known that the more flexibility we give workers, the happier, the less stressed and more productive they will be - which will ultimately benefit the worker and company. That being said, there is a lot of pressure for companies to change their policies and keep up as fast as the rate technology is changing.

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Talent and HR News Weekly Roundup: Employer Branding + Talent Attraction

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Talent and HR News Weekly Roundup: Employer Branding + Talent Attraction

Employer branding is such an important focus area; it has the power to affect the overall market perception of your company. So what is it about your company that would attract talent? Why would people want to work for you? What makes your company stand out? At exaqueo, we understand that every company is unique, which is why we take a bespoke approach to  building honest, authentic employer brands and powerful talent attraction programs for our clients. In this week's Talent and HR News Weekly Roundup, we're featuring recent insight into just that.

1) These Are Job Seekers' Top 3 Priorities Right Now, According To LinkedIn from Fast Company

"Last year, job openings in the U.S. hit a five-year high, clocking in at over 5 million, where they remain today. That's a lot of positions that need filling, but the good news for employers is that a staggering 90% of professionals, according to new research here at LinkedIn, are open to considering them.

One reason so many people say they'd like to hear more about job opportunities is because they simply don't know enough about them already. For all the job-search resources out there, it seems people still need more—or different—information about prospective employers than they're currently getting.

That points to a pretty big disconnect in the employer brand department, but to mend it, companies need to know what job seekers actually want to learn when they’re skimming job descriptions and career sites, and weighing whether or not to apply."

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Talent and HR News Weekly Roundup: Employer Brand

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Talent and HR News Weekly Roundup: Employer Brand

Over here at exaqueo, we love brand. Consumer brands are cool, sure. But for me personally? Employer brand has more meaning. Sure, there are products and services that are invaluable and that change your life. But (almost) everyone works, and you spend most of your time at work. Deciding where to work is a major life decision. The salary you land on, the experience you get, the connections you make...this mostly sets the trajectory for your professional life. So that brand experience is crucial. This week our Talent and HR News Weekly Roundup features the latest thinking on employer brand. Enjoy!

1) How to Use Employer Branding to Become a Talent Magnet from Beamery

"Recruiters at Google probably have a much easier time of it than you! It’s not because they’re necessarily any better at their job, it’s because Google’s employer brand is so strong. The company has become THE place to work for many great engineers. Everyone has heard of Google and the exciting projects that it’s working on, (self driving cars being perhaps the most famous.) Therefore, whenever a sourcer reaches out to a top candidate, they’re already predisposed to listen to whatever it is they have to say. This is the power of branding! You may not have the resources or reputation of Google, but that doesn’t mean that you can’t build an awesome brand."

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Why Is Change So Scary?

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Why Is Change So Scary?

In a few days we’ll be celebrating Halloween here in the states. The role Halloween plays at different points in life is kind of funny. You love dressing up as a kid and getting as much candy as you can. Then you reach an age where it’s just not cool anymore to dress up and go around your neighborhood asking for candy (my mom has a policy that if the trick or treater is taller than she is, she won’t give them treats). Just when you think you’re done with dressing up, you get to college and young adulthood and the costuming resumes.

I remember the first year I decided not to dress up. It felt a little weird being on the other side, handing out the candy rather than collecting it. In some ways it symbolized a departure from innocence to responsibility. The next year didn’t seem so strange, and then it became more and more fun to be on the other side and show off that I was “older.”   This got me thinking about change and transition.

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