Human Resources Today

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kris dunn

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Why You Should Care About Candidate Experience

We're marketers. That's what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand. Whether you like it or not, if your game is talent, your playing field is strangely similar to a marketer's. And that because it's all about the experience. Ever find yourself running to post a review on Yelp, TripAdvisor or OpenTable? And when you do--you're always talking about the experience. That's why marketers live to transform the brand experience. It's an operational exercise.  You want to look at every step of the process, get feedback and then look at it again. You want to think big too--how does the experience make the customer think and feel? Would they come again? Is there loyalty there? Would they recommend you to a friend?  Marketers live, eat and breathe all of these things. And so should talent acquisition leaders.

Enter the Candidate Experience Awards. Designed to showcase companies delivering the best in the experience job candidates receive, the Candidate Experience Awards provide insight into an often overlooked part of the talent process--the experience.

I'm lucky to be joining a great collection of HR professionals as part of this year's Candidate Experience Council.  As the Council elevates the importance of candidate experience, we'll be encouraging your organization to apply--because get this--it's not about the award. It's about the experience. "The CandE Award process is a competition, but it is also designed to provide every organization that chooses to participate confidential and specific feedback on how they can improve their candidate experience." Winner or not, you'll get valuable feedback you can't always attain from inside the organization.

Whether you're hearing about this for the first time, or sighing and thinking "Is this really worth my while?" We say yes. Want to know more? Ask me or any of these fine folks joining me on the Council:

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The Future of Social Recruiting in a Nutshell

Where's social recruiting really  headed? Bullhorn Reach asked 20 recruiting thought leaders for their thoughts on the future of social recruiting. Here's mine: “Marketers use social media to get instant feedback, engage with customers, and extend a brand in one click. The future of social recruiting is using social channels the same way marketers do. Savvy leaders will use social channels to learn more about their candidate base and turn that data into rich, powerful insights. Sourcers will tap into conversations for evidence of performance and smart recruiters will use that insight to save time by encouraging wrong-fit candidates to self-select out, and right-fit candidates to find their way in quickly. It’s not just the channels — it’s the rich data the channels provide when used in innovative ways.”

Read nineteen more great perspectives here.

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