It all comes down to marketing. When a political candidate is lobbying for votes, he’s campaigning. I would argue he’s marketing. When a lawyer makes it to partner, she’s no longer practicing law, she’s marketing the firm’s services to bring in new business. When a recruiter is seeking out candidates, he’s recruiting. I call that marketing. We could all use a lesson or two in marketing because it applies to a heck of a lot. Most professionals in the HR space are not trained marketers. But so much of what we do involves the core of marketing. Instead, we think marketing is all consumer facing, but it’s just as important to market a company to both candidates and employees (and even alumni!) as it is to consumers.
We’ve talked about the importance of the link between HR and marketing. To help speak the language a little better, here are some tips to help you think like a marketer when marketing your employer brand.