Human Resources Today

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Using Vacation Policy to Promote Your Culture & Brand

Your company culture and your employer brand can be pulled through to any part of your organization that touches your employees, including a vacation policy. A company’s vacation policy, and how you promote it, can say a lot about your culture and brand.  The spectrum is broad – from no vacation for the first year of employment to unlimited vacation. Some industries – such as the financial industry – require two weeks (to be taken all at once) for legal reasons. Some companies opt to make their vacation policies unique to their company. Here are a few examples of different vacation policies that connect with the culture: Netflix: Netflix’s culture of “freedom and responsibility” is pulled through to so many different parts of the employment experience. Its vacation policy is no different, allowing unlimited vacation as long as employees get their work done.

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