Every time I have a conversation with someone new about employer brand, it usually results in raised eyebrows and a reaction of "oh, I hadn't thought about it that way." It's not rocket science, but it is a way of thinking that's often lost on my HR colleagues because, well, we work in HR. And we stay in HR. And that's often the problem.
Next week I'm lucky enough to have a chance to share my perspective in two venues. And I hope you'll join me for one of them!
On Thursday, March 8 at 1pm EST, I'll be leading a webinar with the great folks over at Talent Technology on the role recruitment marketing plays in employer brand. If you think they're one and the same -- you better get on this call! We'll be talking about the role recruitment marketing plays in the employer brand show--it sets the stage and thus, is the all important opening act for the headliner: the actual employment experience.
The webinar is free and you will walk away with a strategy and specific action plans to get started. Register here.
The following day, Friday, March 9, I'm headed up to the great state of Minnesota to join the fabulous Paul DeBettignies and the Minnesota Recruiters group to talk about the full context of employer brand. If recruitment marketing is the opening act, what other role do recruiters play in the brand? And what can you do right now, regardless of the size of your business and resources, to define, strengthen and deliver on the brand?
The conference starts at 7:15 am CT with breakfast (those midwesterners like to start early!), officially begins at 8:00 a.m. and runs to 12:00 p.m. If you're in Minnesota, register here.
Then it's back to Washington, DC to start the countdown to cherry blossom season (or tourist insanity). But hey, I'm mobile and always ready to talk about what employer brand really is. Reach out if I can help.