Every startup knows that culture is important, but it often takes a pivotal moment, challenge or obstacle for founders and leadership teams to realize it's time to focus. We're so busy shipping code, getting product out the door or sourcing new customers we forget that it's people building the business. We love helping clients come to this realization, and ORS Partners was no different. An outsourced recruiting solutions firm based outside Philadelphia, PA, ORS has energized employees and a strong growth trajectory. But they had the moment--the realization that if they didn't harness the energy now, their growth wouldn't happen in an aligned, bottom-line-driving way.
I sat down with exaqueo client Kate Brewer, ORS Partners' Marketing Manager to talk about why they decided to finally focus on culture and the results of their business-changing process.
Susan LaMotte, exaqueo: What was the driver for a renewed focus on culture at ORS Partners?
Kate Brewer, ORS: Eighteen months into our existence as a company, we were – are – growing rapidly and onboarding new people every month, but needed to define who we are and what our mission is. We had been “running and gunning” as a start-up organization, but needed to take a step back as a leadership team and make sure our employees knew what direction we are headed. We had to put clarity around our business and what we stand for.
SL: When you made the effort to understand and strengthen your culture, what was your biggest learning?
KB: Our leadership team realized that we all understood and we could articulate our Mission, Vision, and Values, but we failed to communicate them effectively to our team. We knew our employees possessed all the qualities needed for success, but we realized we needed to better communicate the larger plan to make sure every employee felt engaged and empowered to do so. With a clear Mission, Vision, and set Values we are able to articulate our goals and tie all of our initiatives back to our core values.
SL: You're in the business of helping others hire. What have you learned about the importance of culture that you can apply to the work you do for your clients?
KB: Culture-fit is everything. No matter how many credentials a candidate may have, if they do not mesh with company culture, they will not be successful long-term. We have always preached to our clients that they hire ORS to not hire candidates, just as much as they hire ORS to hire candidates. Our consultants are trained to identify culture-fit – one of first steps in client onboarding is for our consultants to learn and understand client culture and assimilate.
SL: ORS will continue to grow in the coming year. As you do your own hiring, based on what you learned, what kind of employees are most successful in the ORS culture?
KB: Through this exercise we have found that our employees are self-motivated individuals who thrive on watching their client companies achieve talent acquisition success with their support. Even more so, ORS employees are team players – we are not recruiters on an island, but members of a large team backed by leadership and account management, a strong sourcing center, an employee led learning and development platform, and a toolkit of resources and technologies that help us reach success more efficiently and effectively.
SL: How does culture fit affect recruiting? Now that you've defined the ORS culture more clearly, how will that enable you to hire more effectively?
KB: As all good professionals in our industry know, recruiting is more than matching a candidate’s skillset to a job description. ORS Partners recruitment consultants are helping clients attract the right talent that will help their businesses grow and develop. Essentially, ORS Partners is a company building business… and without understanding culture fit, we would not be able help take our client companies to the next level with the addition of human capital. Businesses succeed when the right group of people with the right personalities and right skills work together to create products, services, and solutions. Now that we have defined our own culture more clearly, we believe we will be able to hire the right group of people with the right skills – with personalities and goals that complement the organization’s characteristics and goals – to take our business to the next level.
exaqueo is a workforce consultancy that helps startups and high-growth companies build their cultures, employer brands and talent strategies. Contact us to learn more about how we can help you build a workforce that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.
ORS Partners, LLC is a provider of Outsourced Recruiting Solutions (ORS), and is comprised of top professional recruiters hired to build and scale emerging growth, middle-market, and venture-backed companies along with Fortune 1000 companies.