Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From their people focus and profit sharing to vertical integration and global partnerships, they overhauled the business while staying true to their roots. All of those things factor into the excellent customer service they’re known for today. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand.
From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps boost morale among employees and the organization, increasing job satisfaction, productivity, and well-being. In this month’s roundup, we’ve curated five articles on how your company can encourage an inclusive workplace culture and why expressing gratitude can be key to your success.
The world would be a bleak place without entrepreneurs. Everything we take for granted—from cellphones to paper to sliced bread—was invented by innovative men and women who dared to change the world. In honor of today, National Entrepreneurs’ Day, we sat down with our CEO and founder, Susan LaMotte, to learn about her journey as an entrepreneur: what went into building exaqueo, the obstacles she faced, and how she maintains work-life balance.
Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet.
The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acquisition Certification Resource Center, a database of nearly all known talent acquisition (TA) certifications. exaqueo, a proud sponsor of ATAP, helped to design and develop this revolutionary database and their website. We recently spoke with ATAP’s Executive Director, Ben Gotkin, and Senior Advisor, Gerry Crispin, to learn more about the Talent Acquisition Certification Resource Center.
Halloween functions can be a fun way to highlight your culture and personalities of your people. So, get in the spirit of this fall holiday (and invite your employees to participate). But beware, before you go full haunted office, take a look at how these five companies appropriately incorporate Halloween festivities into their work environment:
Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!
There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins.
A culture of continuous learning adds value to your company as a whole, as well as to the individual employees. In addition to accelerating skills development, employee learning and development programs can help organizations attract and retain a skilled workforce. With the introduction of new technology in this field, it’s important that organizations prepare to meet learning needs by understanding how to utilize these resources. In this month’s roundup, we’ve curated five articles on why your company should invest in learning and development and how you can incorporate it into your talent acquisition strategy.
With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these possibilities. So what can you do to avoid an employer brand breakdown and #EmployerBrandFail?
In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. Read on to learn how these long-standing brands have shifted to stay relevant with consumers’ evolving preferences, and how you can apply a similar approach to your employer brand strategy.
No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.
In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you decide to share online plays a huge role in attracting high-quality candidates. In this month’s roundup, we’ve curated five articles on how to improve your content marketing strategy on social media to boost recruitment.
It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team. We’re thrilled to welcome Emily Charczuk as an employer brand strategist to exaqueo!
Recruiting can sometimes feel like a thankless job—and we know all about the time, effort, and heart that goes on behind the scenes into finding and keeping talent. Now, for the first time ever, there is a day set aside to celebrate recruiters, hiring managers, sourcers, and everyone who makes an impact on the talent acquisition (TA) profession.
As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too. Given the significant role business travel plays in employee satisfaction and candidate attraction, what can organizations do to help make corporate travel better for employees?
A diverse workforce is essential for bringing innovative ideas and new ways of thinking to the table. In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. In this month’s round-up, we’ve curated five articles with insights into how to diversify your workforce and the advantages of doing so.
Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch...On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I pour my first glass of the blush pink wine.
Rosé has gone from tacky to tasteful. It’s become chic, modern, and classy. At its core, rosé is the same old product, but with a totally different vibe. Was there some sort of strategy behind all of this, or was it luck? While a pinch of serendipity plays into most cultural phenomena, there is often something more behind it.
What can we learn about employer brand from rosé? Click here to read the full blog post.
At exaqueo, PTO is something we take pride in - and prioritize - because flexibility and balance are an important part of our company culture. For those of you wondering how vacation time can set the foundation for an enhanced employee experience, let me share a few things I’ve learned through our client work and experience.
Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Often the most effective initiatives are the simplest ones and employees are more likely to participate if it’s easy to follow along. So, whether you’re in human resources, part of an employee resource group, or a corporate wellness leader, we hope you find these activities, curated by team exaqueo, helpful in building healthy habits at your organization!