EMPLOYER BRAND FROM RESEARCH TO CREATIVE


We do custom, well-founded research so you're not building an employer brand based on assumptions.  
RESULT:
You understand the reality of how your high-potential candidates and employees think, feel, and act, and determine what employer brand and recruitment marketing decisions work best for your organization.

  • Learn who your high-potential employees really are, what their lives are like, and how work fits into that

  • Go beyond quantitative survey research to ask “why” and “how,” instead of settling for a scale rating

  • Use unbiased and behavioral research techniques to learn the reality of your unique corporate culture

  • Define your employer value proposition (EVP) and what makes your employment experience truly authentic

  • Understand your competitors' employer brand, tactics, and messaging, and then let us help you differentiate based on research


We build and strengthen unique, differentiated employer brands.
RESULT: 
Build, manage, and activate an employer brand and employment experience that resonates with the talent you know will be engaged and thrive inside your organization.

  • Build research-driven employer brands based on the reality of your employment experience

  • Position your employer brand effectively and authentically against global and market-specific talent competitors

  • Pull your employer brand through to every element of the holistic employment experience (not just recruiting)

  • Manage and align the marketing and communications of your employer brand to drive consistency, loyalty, and value

  • Develop exceptional creative and digital assets--from your careers site to recruitment advertising--to amplify your employer brand


We develop talent strategies built directly on your employer brand foundation.
RESULT: Develop brand-aligned talent strategies that attract and retain the high-potential employees who thrive in your organization.
 

  • Develop candidate experience and hiring processes to best deliver your employer brand

  • Design authentic, results-driven talent attraction and employee retention campaigns specifically targeted to your HIPO audience

  • Brand and align your talent acquisition tools and technologies with your unique employer brand

  • Strengthen and pull-through your employer brand to the key, diverse groups and geographies that matter most to your business


Let's talk if you want a full-service employer brand partner. We'll start with a discovery call and develop a custom engagement or retainer proposal for your organization.