CHARLESTON, SC, January 17, 2017 – exaqueo, the premier, boutique employer brand experience firm announced today several changes to its staffing and operations. Lexi Gordon has been promoted to the firm's Chief Operating Officer (COO), and Kathleen O'Brien and Shannon Smedstad will become Principal Employer Brand Strategists. exaqueo's reputation as a full-service, end-to-end employer brand partner has fueled an average 70% year over year growth since its founding in 2011. 

As Project Director and Lead Consultant for exaqueo since 2013, Lexi Gordon has developed the foundation for the firm's project management processes and led employer brand research and strategy consulting projects for clients such as Four Seasons Hotels Ltd. and Princeton University. She was also instrumental in the development and management of exaqueo's seamless partnership with creative agency Groupbrand allowing the addition of full-service creative and digital execution to exaqueo clients.

In her new role as COO, Lexi will direct the operations of all firm projects and lead the firm's project management strategy. She'll also spearhead an evolved model of client service rooted in engagement management and consulting expertise. This unique service model allows exaqueo to seamlessly offer brand research, strategy, execution and creative services for clients. Prior to joining exaqueo, Lexi was a Senior Consultant with The Clearing, a management strategy consulting firm in Washington, DC. She also has extensive brand and consulting experience with firms including Marriott International, Rich Products, ICF International and Deloitte.

exaqueo project managers Kathleen O'Brien and Shannon Smedstad will also become Principal Employer Brand Strategists to address their expanding roles in both expert employer brand consulting and engagement management. Both Kathleen and Shannon came to exaqueo from extensive F500 experience in employer brand, recruiting and human resources.

The employer brand landscape is changing, and we're here to fill the need says exaqueo CEO, Susan LaMotte:

"Increasingly, organizations want external partners who are experts across the entire employer brand spectrum. They want partners who can conduct academic-quality workforce research, turn that into an employer brand strategy and develop high-end creative and digital assets to market that strategy. Employer brands are no longer just about creating content or recruitment marketing and job ads. In order to compete in the talent market, organizations have to create real, authentic, research-driven brand and marketing strategies to both attract and retain talent."

In 2017, exaqueo's will focus and elevate its service offerings will to focus on squarely on employer brand. And to further serve the growing needs of its clients, exaqueo is adding to its staff with the addition of two new project managers and consultants later this quarter.

About exaqueo

exaqueo, LLC (ex-ACK-we-o), is an employer brand experience firm on a mission to help organizations authentically find and keep best-fit talent. exaqueo builds employer brands and the talent strategies that drive those brands through research, consulting and creative and digital execution. exaqueo's unique research process and consulting model provides clients with a complete understanding of employees' experience and preferences so clients can make better choices on talent strategy and spend. Founded in 2011 by Susan S. LaMotte, a 20-year, Fortune 500 veteran of employer brand and human resources, exaqueo is headquartered in Charleston, SC, USA.

TWEET TO SHARE this press release.


Susan LaMotte, CEO, exaqueo
(843) 779-2392