CHARLESTON, SC, January 21, 2016 – exaqueo, the premier, bespoke employer brand and workforce consulting firm announced today the addition of its creative partner, Groupbrand. A leading creative & digital agency based in London, UK, Groupbrand brings a team of over 20 designers, developers, writers and creative talent to meet the ever-expanding creative and execution needs of exaqueo's clients. With extensive experience in employer brand marketing, digital and creative execution, Groupbrand's work has touched many of the world’s most well-known brands.

Executive Creative Director Neil Harvey leads an agile team in the UK serving both exaqueo and Groupbrand clients around the world. Harvey's almost 20-year career in advertising & communications spans a career journey including a number of high profile positions in advertising and communications agencies. Prior to founding Groupbrand, Neil served as Creative Director with J. Walter Thompson in London and spent five years with TMP Worldwide as Head of Creative for the UK and Ireland . Groupbrand's employer branding partnership work is delivered through social media, film and digital content creation and has changed the way organizations attract and engage talent.  

"I'm delighted to have the opportunity to expand Groupbrand’s partnership philosophy in supporting consultancy and research organizations with strong commercially-conscious creative, digital & technology solutions. Partnerships encourage and motivate the very best in individual capability and the Groupbrand team is relishing the opportunity to support the fantastic work exaqueo is delivering," says Harvey.

The partnership with Groupbrand is fueled by exaqueo's record growth in 2015: clients seeking a personalized approach to better understand their workforce and customize employer brand and talent strategy. exaqueo's unique research model supplements existing HR and engagement data with a deep, unbiased understanding of what influences and drives candidates and employees to consider, accept, stay and engage in jobs. 

It's these unmatched offerings are behind their strong growth says exaqueo CEO, Susan LaMotte:

"exaqueo fills a bespoke need for HR and marketing leaders no other firm can. With our Groupbrand partnership and the addition of their wealth of experience, we can take a company from workforce research to brand strategy to creative execution. And with our expertise in talent acquisition and talent management, we can distinctly offer custom solutions driven from the distinct differences in every client's employment experience rather than a cookie cutter approach." 

In just the past quarter, exaqueo has added numerous, new global and Fortune 500 clients in industries including insurance, technology and hospitality. exaqueo's client roster includes companies such as Four Seasons, MedSolutions, Princeton University, CSAA, Baccarat Hotels, Social Tables, Building Excellent Schools, 1 Hotels and more. 

About exaqueo

exaqueo, LLC (ex-ACK-we-o), is a bespoke workforce and employer brand consulting firm. exaqueo helps companies better compete for and retain talent by building honest, authentic employer brands and powerful talent attraction and retention programs. exaqueo's unique research process and consulting model provides clients with a complete understanding of the employment experience and preferences so clients can make better choices on talent strategy and spend. Founded in 2011 by Susan LaMotte, a 20-year veteran of employer brand and HR, exaqueo is headquartered in Charleston, SC, USA.

About Groupbrand

Groupbrand brings expertise in advertising, branding design and digital to a broad spectrum of global clients. For us, it’s all about getting to know what makes a business tick, and bringing the values and culture to life. Whatever you’re trying to achieve, we’ve a specialist with the skills and insight to make it happen. Founded in 2004 Groupbrand employs 24 specialist creative, digital and technology professionals delivering work for both commercial, consumer and employer brand clients around the world. Our clients come from all backgrounds and industries from finance to pharma, services to security, engineering to energy. Groupbrand is headquartered in Clerkenwell, London, UK.