Why You Should Care About Candidate Experience
We’re marketers. That’s what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand. Whether you like it or not, if your game is talent, your playing field is strangely similar to a marketer’s. And that because it’s all about the experience.
Your Brand Promise Means Nothing…
…Without Delivery. That’s the proposition I make in my latest Forbes blog. Think the hurricane hit people hard? Try the brand promises that were made, and not delivered upon by brands like Bank of America and JPMorgan Chase. I’m passionate about the role employees play in brand delivery and times of crisis really test a brand. I’d love for you to take a read and share your thoughts.
Your Employees Are Your Brand
A company’s brand is only as good as its perception in the market. And the same goes for an employer brand. This week my former employer, Marriott International, moved up to #57 on Fortune’s Best Places to Work (#1 in companies with more than 65,000 employees). And Sainsbury’s, a UK grocery store, promotes being the “first ever food retailer to be awarded a gold accreditation from ‘Investors in People‘.” And my cousin, a junior in college, told me her professor was ...
8 People Who Changed My Life in 2011
I could and should be looking ahead and making resolutions for 2012. But before I do, I’m looking back. And for good reason. I’m about to return back to my entrepreneurial roots as a talent strategy and brand consultant. Like any brand shift, it happened slowly and evolved over time as I thought about where I can best make an impact in a way that fits my talents and work style the best. But change doesn’t happen in a vacuum. ...
What’s Your Place?
I had a great discussion over dinner last night with some friends about the “place.” The one place that makes you feel most at home–the place that is the core of who you are. For one it was Prague, because that’s where she fell in love. For another it was Vienna because that’s where he was born and spent his formative years. For me, it might be Nashville or Geneva for two very different reasons. But the core of the ...
Brand: Jerry Leo
If all I watched was Top Chef, The Millionaire Matchmaker and Inside the Actors Studio, I’d be a happy couch potato. And, I’d only need the “Bravo Channel” package from Comcast. From a channel that brands itself as every show being the next big thing (and then delivering) comes the brand of Jerry Leo. The Senior Vice President, of Program Strategy and Acquisitions for Bravo, Jerry has the enviable task of figuring out what happens next. How did he get ...
It’s You.
“Why do people want to work with you?” “I have significant experience in these types of projects and demonstrated evidence of execution from start to finish.” “Great, now why do people want to work with you?”
Consider Paella
Really, it’s a great dish. Tomatoes, seafood, flavorful rice. What’s not to love? Okay, maybe the ridiculous cost of saffron (it takes something like a million flower blossoms to make one saffron thread), but other than that, it’s fantastic. I finally learned how to cook paella with my friend Rakhi in a Culinaerie cooking class last weekend. It was a Catalan cuisine class with dishes from that famed region of Spain. And famed it is.
The Brand Experiment
Social media means that for the first time, consumers can be so honest and open. They can tell you when you suck and that can spread everywhere. Their CEOs hate it, but in actuality, it’s gold. Marketers truly know how their products and brand are perceived and the can re-market and re-brand if needed. And that got me thinking. About me.
Brand: Andy Goldman
Brand: YOU. What do you stand for? What makes you, you? Starting this week, I’ll be posing that question to great professional brands, like HBO’s Andy Goldman. It only took minutes for Andy to capture the attention of a recent MediaBistro crowd, his brand clear, his intentions pure. Let’s talk personal brands (and TV) with Andy.