What Happens When Marketing and HR Fall in Love

Brands are valuable. And organizations spend nearly half a trillion dollars every year to introduce, promote and manage their brands. In 2012, Procter & Gamble spent over $4.8 billion on advertising. Selling is an expensive proposition. But it doesn’t have to be. Brands are finally starting to reap the value of social media and, as the 2013 Super Bowl proved, the brand value of one tweet can exceed the $3.5 million per-commercial ad spend. Traditional advertising isn’t dead, but brands continue to look for ...

Meet exaqueo

It’s often said that companies — especially consulting firms — don’t take the advice they dish out. Well, we’ve broken that mold at exaqueo. We have core values and work rules just like we build for our clients. And as we grow our team, you can bet we’ll build our own employer brand that accurately captures what it’s like to work at exaqueo. Until then, we’re thrilled that MeetAdvisors has profiled our business in its community blog. Take a look ...

Why You Should Care About Candidate Experience

We’re marketers. That’s what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand. Whether you like it or not, if your game is talent, your playing field is strangely similar to a marketer’s. And that because it’s all about the experience.

Your Brand Promise Means Nothing…

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…Without Delivery. That’s the proposition I make in my  latest Forbes blog.  Think the hurricane hit people hard? Try the brand promises that were made, and not delivered upon by brands like Bank of America and JPMorgan Chase.  I’m passionate about the role employees play in brand delivery and times of crisis really test a brand. I’d love for you to take a  read and share your thoughts.  

Your Employees Are Your Brand

A company’s brand is only as good as its perception in the market. And the same goes for an employer brand. This week my former employer, Marriott International, moved up to #57 on Fortune’s Best Places to Work (#1 in companies with more than 65,000 employees). And Sainsbury’s, a UK grocery store, promotes being the “first ever food retailer to be awarded a gold accreditation from ‘Investors in People‘.”  And my cousin, a junior in college, told me her professor was ...

8 People Who Changed My Life in 2011

I could and should be looking ahead and making resolutions for 2012. But before I do, I’m looking back. And for good reason. I’m about to return back to my entrepreneurial roots as a talent strategy and brand consultant.  Like any brand shift, it happened slowly and evolved over time as I thought about where I can best make an impact in a way that fits my talents and work style the best. But change doesn’t happen in a vacuum. ...

8 People Who Changed My Life in 2011

I could and should be looking ahead and making resolutions for 2012. But before I do, I’m looking back. And for good reason. I’m about to return back to my entrepreneurial roots as a talent strategy and brand consultant.  Like any brand shift, it happened slowly and evolved over time as I thought about where I can best make an impact in a way that fits my talents and work style the best. But change doesn’t happen in a vacuum. ...

8 People Who Changed My Life in 2011

I could and should be looking ahead and making resolutions for 2012. But before I do, I’m looking back. And for good reason. I’m about to return back to my entrepreneurial roots as a talent strategy and brand consultant.  Like any brand shift, it happened slowly and evolved over time as I thought about where I can best make an impact in a way that fits my talents and work style the best. But change doesn’t happen in a vacuum. ...

What’s Your Place?

I had a great discussion over dinner last night with some friends about the “place.” The one place that makes you feel most at home–the place that is the core of who you are. For one it was Prague, because that’s where she fell in love. For another it was Vienna because that’s where he was born and spent his formative years. For me, it might be Nashville or Geneva for two very different reasons. But the core of the ...

Brand: Jerry Leo

Jerry Leo at Bravo

If all I watched was Top Chef, The Millionaire Matchmaker and Inside the Actors Studio, I’d be a happy couch potato. And, I’d only need the “Bravo Channel” package from Comcast. From a channel that brands itself as every show being the next big thing (and then delivering) comes the brand of Jerry Leo. The Senior Vice President, of Program Strategy and Acquisitions for Bravo, Jerry has the enviable task of figuring out what happens next.  How did he get ...