The Value of Culture and Employer Brand in High Turnover Industries

Over the weekend, I was explaining what I do to a few friends. In describing what we do, I emphasized the need for strong company culture, employer brand, and talent strategy because these elements of a business affect the bottom line in the long run. By not caring about these things, companies risk high turnover, among other consequences. Costing between 25% and 250% of a single employee’s annual salary, high turnover has a profound effect on the bottom line.  While ...

Do millennials fit your company culture?

I am a (older) milliennial. So that means I’m adaptable, enthusiastic, entrepreneurial, a multitasker…as well as lazy, entitled, and a job hopper. I’d say some of those traits ring true to me personally. I also know some Gen Xers and Baby Boomers who have some of these tendencies too. A recent study showed that millennials prefer being physically present in the workplace versus telecommuting. This could also be true for most extroverts (who make up 50-74 percent of the population), ...

Startup Culture: Q&A with Trupanion’s Darryl Rawlings

A recent Wall Street Journal blog post talked about the fight for talent at startups. The blogger, Neil Blumenthal (Co-Founder and Co-Chief Executive Officer of Warby Parker), said, “The first step toward finding the right people is to have a deep understanding of your company’s identity.” This couldn’t be more true. Darryl Rawlings, CEO of Trupanion (a pet insurance company whose mission is to help pets receive the best veterinary care possible), believes this to be true as well. Continuing with our ...

Startup Culture: Q&A with Trupanion’s Darryl Rawlings

A recent Wall Street Journal blog post talked about the fight for talent at startups. The blogger, Neil Blumenthal (Co-Founder and Co-Chief Executive Officer of Warby Parker), said, “The first step toward finding the right people is to have a deep understanding of your company’s identity.” This couldn’t be more true. Darryl Rawlings, CEO of Trupanion (a pet insurance company whose mission is to help pets receive the best veterinary care possible), believes this to be true as well. Continuing with our ...

What Company Cultures Can Learn From Freemasons

Harry Houdini. Henry Ford. John Wayne. Winston Churchill. My grandpa. What’s the common bond? They were all Freemasons. From fraternities and Freemasons to the Girl Scouts or Rotary, membership really does have its privileges: belonging. We join groups, teams, clubs and even companies to feel a part of something. A community or camaraderie. That’s what culture really is: specific rules and attributes that define who you are and how things work. The rules of the road, the community norms. The ...

The Physical Candidate Experience and Your Employer Brand

While I do adore online shopping and its convenience, I don’t think I could give up an afternoon of walking into physical retail shops – feeling the clothes, smelling the perfumes, or testing out make-up – it’s part of the experience that stimulates the senses. Part of what makes me enter into some stores and not others is the physical experience. Some stores have thought of everything, and I get a warm feeling when I go into them. That’s just ...

HR and Talent Weekly Roundup: Jumpstart Your Culture

Another year, a fresh perspective, a renewed chance to think about the role people play in your organization. If you’re thinking about rebooting your culture in 2014, stop and pay attention to the pieces we’ve found this week to help jumpstart that process. Remember, culture isn’t just a list of values on a wall.  I heard from one company on this very snowy day with safety as a core value. Leadership never bothered to communicate to employees on whether offices ...

Cultivating a Culture of Feedback

  It’s that time of year where you reflect on what worked and what didn’t in the previous year, and you begin to think about what’s ahead of you in this next year. This is the perfect time for feedback, formally or informally. Or is it? Is there a reason we look at a new year as a clean slate? I do it too. I indulge from Thanksgiving until New Year’s Day and then decide January 1 will be the ...

Startup Culture: Q&A with SocialRadar’s Michael Chasen

Let’s face it, culture’s hot right now. From Zappos and Netflix to Hubspot and Google, founders are eager to create their own manifestos and espouse a cool culture. I’m constantly reminding clients that it takes more than a list of values to create a culture. The values have to become part of the everyday of your organization. And that means you have to hold employees accountable for them. At exaqueo, we call them work rules. It’s how our clients go beyond a list of ...

Culture Defined: Client Q&A with ORS Partners

Every startup knows that culture is important, but it often takes a pivotal moment, challenge or obstacle for founders and leadership teams to realize it’s time to focus.  We’re so busy shipping code, getting product out the door or sourcing new customers we forget that it’s people building the business. We love helping clients come to this realization, and ORS Partners was no different.  An outsourced recruiting solutions firm based outside Philadelphia, PA, ORS has energized employees and a strong growth trajectory. ...