QUIPS #3: What Your Employer Brand is Desperately Missing
QUIPS = QUIck Problem Solving*. Quick ways to begin to address and solve common talent challenges when resources to tackle the challenge holistically or over time aren’t an option. Here is QUIPS #3: What Your Employer Brand is Desperately Missing. You know your organization. You know the politics, the business, the industry, the challenges. And you know the people. At least you think you do. Especially if you work in HR. But you don’t. You may have a pulse on their happiness ...
QUIPS #2: Brand Ambassadors
exaqueo recently introduced QUIPS: QUIck Problem Solving. These are quick ways to begin to address and solve common talent challenges. You may not have the resources to hire a consultant or tackle the challenge holistically. But you can take some steps on your own. In our first QUIPS we talked about quick ways to address the candidate experience problem. Now, in QUIPS #2, we’re tackling brand ambassadors. Everyone knows they’re good for business, but you can’t just pick and choose who plays ...
Experiential Marketing: Emotion and Employer Brand
Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Are marketers missing an opportunity to make an impact on the employer brand at the same time as using experiential marketing initiatives ...
Why Job Seekers Need to Know About Employer Brand
I guestblogged on over at Blogging4Jobs and wanted to share the post with you. So much of the time we talk about employer brand and what’s important to the HR professional. But what about the job seeker? Should they care? And if so, what should they seek to know? Check out the post.
Why Employer Brands Need Personal Brands
When companies think employer brand, they’re thinking big picture. They start by trying to get a sense of their reputation in the marketplace. What do job seekers think about their employment opportunities and the employment experience? Most employers look for a story to create (and hint, it’s usually the one they want to tell.) But Oscar Wilde once said “society exists only as a mental concept; in the real world there are only individuals.” He’s right. That’s the real employer ...
45 Seconds to a Great Employer Brand
Today, my former team at Marriott International won “Best Employer Brand” at the Recruiting Excellence Awards–part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what’s happening in talent acquisition and recruiting and what might work for you. It’s conference season after all: “more best practices, please.”
The Reality of Employer Brand
Thanks to the fantastic David Gee, there’s a great write-up over on Staffing Talk about my presentation at the Minnesota Recruiters’ Conference. Give it a read, and, if you were there share some feedback in the comments too. I should also take the time for a shout out to Paul DeBettignies who organizes and runs these fab events. If you’re not connected with him on Twitter, do it. Now. PS: did I mention I hate pictures of myself?
It’s Not What You Think It Is
Every time I have a conversation with someone new about employer brand, it usually results in raised eyebrows and a reaction of “oh, I hadn’t thought about it that way.” It’s not rocket science, but it is a way of thinking that’s often lost on my HR colleagues because, well, we work in HR. And we stay in HR. And that’s often the problem. Next week I’m lucky enough to have a chance to share my perspective in two venues. ...
Your Employees Are Your Brand
A company’s brand is only as good as its perception in the market. And the same goes for an employer brand. This week my former employer, Marriott International, moved up to #57 on Fortune’s Best Places to Work (#1 in companies with more than 65,000 employees). And Sainsbury’s, a UK grocery store, promotes being the “first ever food retailer to be awarded a gold accreditation from ‘Investors in People‘.” And my cousin, a junior in college, told me her professor was ...
Cross Post HRExaminer: Lists, Naughty or Nice?
People love a good list. In HR, we’re obsessed with them. I prefer the kind of list I can check off. But everyone wants to be on top of a good list. But how do we actually use them? I didn’t want to do a scathing review of the methodology behind them (though like most, I have my own opinions). I’m more interested in what people actually learn from them. Jump on over to HRExaminer to read more.