HR and Talent Weekly Roundup: Brand Building Edition

With the end of the year approaching, you’re thinking about wrapping things up or budgets for next year. What if instead, you started thinking innovation? If you’ve struggled this year making a name for your company in the talent market, it’s time to determine what you can do differently next year to build your employer brand. This week we’ve rounded-up some posts to get you thinking–can’t 2014 be the year of the creative? First things first: you’ve got to define ...

Employer Brand Measurement: Introducing Source of Brand

If there’s one thing that corporate America drills into your head again and again, it’s ROI. Especially during budget season. And while I don’t miss those complicated Excel models, I’m constantly reminded of the importance of measures. You need an argument for making one investment choice over another. As a former boss always reminded me, “data drives decisions.” The problem in our line of work? The data is often flawed. For example, human resources has been relying on “source of ...

QUIPS #3: What Your Employer Brand is Desperately Missing

QUIPS = QUIck Problem Solving*. Quick ways to begin to address and solve common talent challenges when resources to tackle the challenge holistically or over time aren’t an option. Here is QUIPS #3: What Your Employer Brand is Desperately Missing. You know your organization. You know the politics, the business, the industry, the challenges. And you know the people. At least you think you do. Especially if you work in HR. But you don’t. You may have a pulse on their happiness ...

QUIPS #2: Brand Ambassadors

exaqueo recently introduced QUIPS: QUIck Problem Solving. These are quick ways to begin to address and solve common talent challenges.  You may not have the resources to hire a consultant or tackle the challenge holistically. But you can take some steps on your own. In our first QUIPS we talked about quick ways to address the candidate experience problem.  Now, in QUIPS #2, we’re tackling brand ambassadors. Everyone knows they’re good for business, but you can’t just pick and choose who plays ...

Experiential Marketing: Emotion and Employer Brand

Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Are marketers missing an opportunity to make an impact on the employer brand at the same time as using experiential marketing initiatives ...

45 Seconds to a Great Employer Brand

Today, my former team at Marriott International won “Best Employer Brand” at the Recruiting Excellence Awards–part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what’s happening in talent acquisition and recruiting and what might work for you. It’s conference season after all: “more best practices, please.”