QUIPS #3: What Your Employer Brand is Desperately Missing
QUIPS = QUIck Problem Solving*. Quick ways to begin to address and solve common talent challenges when resources to tackle the challenge holistically or over time aren’t an option. Here is QUIPS #3: What Your Employer Brand is Desperately Missing. You know your organization. You know the politics, the business, the industry, the challenges. And you know the people. At least you think you do. Especially if you work in HR. But you don’t. You may have a pulse on their happiness ...
QUIPS #2: Brand Ambassadors
exaqueo recently introduced QUIPS: QUIck Problem Solving. These are quick ways to begin to address and solve common talent challenges. You may not have the resources to hire a consultant or tackle the challenge holistically. But you can take some steps on your own. In our first QUIPS we talked about quick ways to address the candidate experience problem. Now, in QUIPS #2, we’re tackling brand ambassadors. Everyone knows they’re good for business, but you can’t just pick and choose who plays ...
Experiential Marketing: Emotion and Employer Brand
Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Are marketers missing an opportunity to make an impact on the employer brand at the same time as using experiential marketing initiatives ...
45 Seconds to a Great Employer Brand
Today, my former team at Marriott International won “Best Employer Brand” at the Recruiting Excellence Awards–part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what’s happening in talent acquisition and recruiting and what might work for you. It’s conference season after all: “more best practices, please.”