45 Seconds to a Great Employer Brand
Today, my former team at Marriott International won “Best Employer Brand” at the Recruiting Excellence Awards–part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what’s happening in talent acquisition and recruiting and what might work for you. It’s conference season after all: “more best practices, please.”
It’s Not What You Think It Is
Every time I have a conversation with someone new about employer brand, it usually results in raised eyebrows and a reaction of “oh, I hadn’t thought about it that way.” It’s not rocket science, but it is a way of thinking that’s often lost on my HR colleagues because, well, we work in HR. And we stay in HR. And that’s often the problem. Next week I’m lucky enough to have a chance to share my perspective in two venues. ...