Why You Should Care About Candidate Experience

We’re marketers. That’s what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand. Whether you like it or not, if your game is talent, your playing field is strangely similar to a marketer’s. And that because it’s all about the experience.

Experiential Marketing: Emotion and Employer Brand

Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Are marketers missing an opportunity to make an impact on the employer brand at the same time as using experiential marketing initiatives ...

Catch Susan on Drive Thru HR

Your Employees Are Your Brand

A company’s brand is only as good as its perception in the market. And the same goes for an employer brand. This week my former employer, Marriott International, moved up to #57 on Fortune’s Best Places to Work (#1 in companies with more than 65,000 employees). And Sainsbury’s, a UK grocery store, promotes being the “first ever food retailer to be awarded a gold accreditation from ‘Investors in People‘.”  And my cousin, a junior in college, told me her professor was ...

The Brand Experiment


Social media means that for the first time, consumers can be so honest and open. They can tell you when you suck and that can spread everywhere.  Their CEOs hate it, but in actuality, it’s gold.  Marketers truly know how their products and brand are perceived and the can re-market and re-brand if needed. And that got me thinking. About me.

Marketing Moves

My mom’s often mistaken for June Cleaver. Or a track star. In high school I’d come home from practice and find my friends around the table being fed some delicious treat. They didn’t come to see me. Driving around town, she’d often stop the car to pick up someone else’s trash that had blown in the street. Let’s just say my propensity to start baking at 11pm or to clean my house using a patented four-step process comes from this ...