Why Employer Brands Need Personal Brands

When companies think employer brand, they’re thinking big picture. They start by trying to get a sense of their reputation in the marketplace. What do job seekers think about their employment opportunities and the employment experience? Most employers look for a story to create (and hint, it’s usually the one they want to tell.) But Oscar Wilde once said “society exists only as a mental concept; in the real world there are only individuals.”  He’s right. That’s the real employer ...

45 Seconds to a Great Employer Brand

Today, my former team at Marriott International won “Best Employer Brand” at the Recruiting Excellence Awards–part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what’s happening in talent acquisition and recruiting and what might work for you. It’s conference season after all: “more best practices, please.”