Introducing “Social Evidence”

When Jamey Jeff and Scott Rothrock first reached out to get my feedback on their start-up, RemarkableHire, I was intrigued. After all, as a recruiter, talent acquisition leader and now consultant, I’ve lived and managed the same woes that drove Jamey and Scott to found the company–measuring talent by a traditional resume doesn’t work. Coining the term “social evidence,” Jamey and Scott have created a tool to help recruiters and hiring managers find and evaluate talent through the “collective voice of ...

Experiential Marketing: Emotion and Employer Brand

Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Are marketers missing an opportunity to make an impact on the employer brand at the same time as using experiential marketing initiatives ...

A Recipe for Pinterest

We’ve got some great stuff cooking over at Evviva Brands on Pinterest. Perhaps a recipe you hadn’t thought of when using the  popular social networking site. If you’ve been living under a rock, or convinced that you’re too manly to learn what Pinterest actually is, it’s an online pinboard that allows you to organize content by image in like groups. Blah blah blah….

Solving the Jobs Problem

HRE

HR Examiner’s John Sumser recently invited me to join the amazing group of folks on the Editorial Advisory Board. I’m thrilled to be in their company and to share my first post: Solving the Jobs Problem the Wrong Way.  If you’re in HR and/or recruiting, and you don’t know John or HR Examiner, you’ve been living under the proverbial Internet rock.  John’s a legend in the industry and has something amazing to teach each and every time I return to HR ...

Solving the Jobs Problem

HRE

HR Examiner’s John Sumser recently invited me to join the amazing group of folks on the Editorial Advisory Board. I’m thrilled to be in their company and to share my first post: Solving the Jobs Problem the Wrong Way.  If you’re in HR and/or recruiting, and you don’t know John or HR Examiner, you’ve been living under the proverbial Internet rock.  John’s a legend in the industry and has something amazing to teach each and every time I return to HR ...

Solving the Jobs Problem

HRE

HR Examiner’s John Sumser recently invited me to join the amazing group of folks on the Editorial Advisory Board. I’m thrilled to be in their company and to share my first post: Solving the Jobs Problem the Wrong Way.  If you’re in HR and/or recruiting, and you don’t know John or HR Examiner, you’ve been living under the proverbial Internet rock.  John’s a legend in the industry and has something amazing to teach each and every time I return to HR ...