Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Jan 1, 2020
Dec 20, 2019
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Alyssa Bani

Why Renovating a Home Is like Building an Employer Brand

From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.

Jan 1, 2020
Dec 20, 2019
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Emily Fritz

How Your Employer Brand Can Bring Talent to Your Small City

I share my story because our exodus from the big city is not unique. Millennials are moving out of metropolises and heading to the suburbs and smaller cities at increasing rates.

Dec 16, 2019
Dec 16, 2019
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Team exaqueo

Future Outlook: 2020 Employer Brand Predictions and Trends

“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience.”

Nov 27, 2019
Nov 21, 2019
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Team exaqueo

20 Employer Brand Tips Inspired by Thanksgiving

As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!

Nov 11, 2019
Nov 11, 2019
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Shannon Smedstad

Comcast’s Veterans’ Commercial Makes a Big Employer Brand Promise

“I sent out application after application, but nobody hired me.” 

Nov 8, 2019
Nov 8, 2019
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Susan LaMotte

3 Things Employer Brand Should Do with Big News

Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.

Oct 30, 2019
Oct 30, 2019
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Shannon Smedstad

Employer Brand Testing, Testing, 1 … 2… 3

Have you ever thought about testing your employer brand? Validating it? 

Oct 10, 2019
Oct 2, 2019
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Erin DeGroot

It May Be Scary, But It's Going to Be Great

Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. Kids head back to school, and we return to routines that we may have let go of during the summer. In my house, the change of seasons was also a mark of new beginnings.

Oct 10, 2019
Sep 4, 2019
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Shannon Smedstad

In Employer Branding, Words Matter.

Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.

Oct 10, 2019
Sep 4, 2019
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Team exaqueo

Happy #GlobalTADay from #Teamexaqueo

Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.

Oct 10, 2019
Jul 25, 2019
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Jaclyn Wollett

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and ba

Oct 10, 2019
Jul 23, 2019
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Shannon Smedstad

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally

Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and th

Oct 11, 2019
Jun 24, 2019
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Shannon Smedstad

What an Interesting Place to Find an Employee Video

Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an inter

Nov 18, 2019
May 24, 2019
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Susan LaMotte

Should Your Employer Brand Be Authentic or Aspirational?

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.Therein lies the conundrum: how do you attract and retain tale

Oct 11, 2019
Apr 15, 2019
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Shannon Smedstad

5 Meaningful Ways to Launch a New Employer Brand

Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Oct 13, 2019
Apr 11, 2019
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Team exaqueo

Employer Brand Playbook: Episode 2

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and pl

Oct 11, 2019
Feb 15, 2019
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Shannon Smedstad

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

Oct 10, 2019
Jan 2, 2019
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Shannon Smedstad

Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBli

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

exaqueo's Top 10 Employer Branding Insights of 2018

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring w

Oct 11, 2019
Nov 28, 2018
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Team exaqueo

Shift Blog Series: Lessons in Employer Brand From Delta’s Customer Experience

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From

Oct 10, 2019
Nov 7, 2018
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Emily Fritz

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

A generic “Now Hiring” message won’t solve your hiring challenges. And it certainly isn’t captivating to passive candidates. So, how do you stand out when everyone sounds the same and is hiring for the same talent you need? Click here to read the full blog post.

Oct 11, 2019
Oct 31, 2018
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Team exaqueo

Creepin’ It Real: Halloween and Your Corporate Culture

Halloween functions can be a fun way to highlight your culture and personalities of your people. So, get in the spirit of this fall holiday (and invite your employees to participate). But beware, before you go full haunted office, take a look at how these five companies appropriately incorporate Hal

Oct 10, 2019
Oct 26, 2018
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Susan LaMotte

Launching an Employer Brand Partner Search

Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!Ther

Oct 11, 2019
Oct 17, 2018
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Shannon Smedstad

5 Reasons Employer Brands Breakdown & How to Avoid an Employer Brand Fail

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these