Communicating during a crisis is hard. While none of us have experienced COVID-19 before, many of us in HR and employer branding have gone through other crises and we know one thing is for sure—what you do now and how you communicate it, will have a lasting impact on your brand.

A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19?

Coronavirus will become a defining moment for many of us. As an employer branding professional or talent acquisition leader, how you handle your role during this time will have a lasting effect. Whether it’s positive or negative, is yet to be determined.

We’re failing at hiring because we’re catering to the masses.

Working in the employer brand industry has come a long way since Simon Barrow first coined the term “employer brand” in 1996. Today’s employer brand professionals are adept strategists and communicators dedicated to helping people understand the meaning of work.

From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.

I share my story because our exodus from the big city is not unique. Millennials are moving out of metropolises and heading to the suburbs and smaller cities at increasing rates.

“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience.”

As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!

“I sent out application after application, but nobody hired me.” 

Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.

Have you ever thought about testing your employer brand? Validating it? 

Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. Kids head back to school, and we return to routines that we may have let go of during the summer. In my house, the change of seasons was also a mark of new beginnings.

Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.

Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.

The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and ba

Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and th

Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an inter

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.Therein lies the conundrum: how do you attract and retain tale

Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and pl

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBli

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring w