Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Oct 11, 2019
Aug 15, 2018
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Team exaqueo

Shift Blog Series: Lessons From #ROSEALLDAY In Shifting Your Employer Brand Perception

Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch...On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I p

Oct 11, 2019
Aug 8, 2018
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Team exaqueo

What PTO Can Do For Your Employer Brand

At exaqueo, PTO is something we take pride in - and prioritize - because flexibility and balance are an important part of our company culture. For those of you wondering how vacation time can set the foundation for an enhanced employee experience, let me share a few things I’ve learned through our

Oct 11, 2019
Aug 1, 2018
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Susan LaMotte

QUESTIONS TO ASK BEFORE DEVELOPING AN EMPLOYER BRAND

Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brand

Oct 11, 2019
Jul 25, 2018
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Shannon Smedstad

9 Hashtags to Inspire Your Employer Brand Content

When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Here are nine, hand-picked hashtags to consider adding to your editorial calendar between now and the end of 2018. In addition to holiday-specifi

Oct 11, 2019
Jun 28, 2018
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Shannon Smedstad

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employe

Oct 11, 2019
Jun 11, 2018
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Emily Fritz

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, wa

Oct 7, 2019
May 17, 2018
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Shannon Smedstad

4 ways to make your employer brand more magnetic

How does a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not ever

Oct 11, 2019
Apr 11, 2018
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Team exaqueo

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand

I’ve been lucky to find jobs that truly make me happy. From my first job at 16 as a parks and recreation playground leader, to helping workers in rural areas reskill after the economic downturn in 2008, to my current role as a Brand Strategist with exaqueo. My passion, energy, and enthusiasm have se

Oct 10, 2019
Mar 28, 2018
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Emily Fritz

Working Dog Mom: Millennials, Culture + Employer Branding

Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day -I’m a working Mom, a working Dog

Oct 11, 2019
Mar 21, 2018
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Shannon Smedstad

Voice of the Client: How Olympus Stays True to Employees

When Olympus Corporation of the Americas (OCA) decided to go down the path of a corporate brand overhaul, leaders in the Human Resources department saw an opportunity to discover who they are as a company. As the corporate brand began to take shape, so did the Olympus employer value proposition (EVP

Oct 7, 2019
Mar 5, 2018
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Shannon Smedstad

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

On March 8, 2018, we will participate in International Women’s Day (IWD2018) and recognize the achievements of women -- in our company and our lives, and within society at large. Need a few last-minute ideas for how your organization can join the celebration and the conversation?Read the full blog p

Oct 7, 2019
Feb 14, 2018
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Team exaqueo

Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps

Oct 11, 2019
Jan 24, 2018
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Susan LaMotte

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot

Oct 11, 2019
Jan 19, 2018
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Shannon Smedstad

Big Idea 2018: Making the Shift from Employer Brand Launch to Management

Imagine this: your organization spent thousands of dollars to conduct workforce research to build an authentic employer brand that launches perfectly. There is excitement around the new employer brand launch, complete with a thunderclap, champagne and branded cookies. But, what happens after the ini

Oct 11, 2019
Dec 20, 2017
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Team exaqueo

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong!Click here to read the full post

Oct 11, 2019
Dec 15, 2017
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Susan LaMotte

LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

You may be wrapping presents, lighting candles, or decorating trees. But here at exaqueo, we’re already looking ahead to 2018. In an ever-expanding field like employer brand, it seems there’s a new technology, economic shift or brand trend to track every day. And 2017 was no different.One of our cor

Oct 11, 2019
Dec 13, 2017
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Team exaqueo

CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

It is the time of year to celebrate success, spend time with family and friends, and look toward to 2018 with optimism and hope for an amazing year ahead. My entire life I have enjoyed this time of year. There is something about reminiscing and dreaming of the future that brings motivation and excit

Dec 5, 2019
Nov 20, 2017
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Team exaqueo

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo, our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankfu

Oct 11, 2019
Oct 29, 2017
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Susan LaMotte

exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. My response was simple: “get marketing on your side.” Employer brand has historically been about execution. In its infancy, it was help wanted ads in the newspaper, radio spots and job board post

Oct 11, 2019
Oct 27, 2017
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Shannon Smedstad

exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Whenever a question about us

Oct 11, 2019
Oct 25, 2017
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Shannon Smedstad

Your (Possibly) Forgotten Employer Brand Ambassadors

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with traini

Oct 11, 2019
Oct 18, 2017
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Team exaqueo

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to

Oct 7, 2019
Sep 29, 2017
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Team exaqueo

EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another.

Oct 11, 2019
Sep 13, 2017
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Team exaqueo

Your Employer Brand Is a Hero

Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and bene