Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Oct 11, 2019
Feb 15, 2019
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Shannon Smedstad

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

Oct 10, 2019
Jan 2, 2019
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Shannon Smedstad

Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBli

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

exaqueo's Top 10 Employer Branding Insights of 2018

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring w

Oct 11, 2019
Nov 28, 2018
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Team exaqueo

Shift Blog Series: Lessons in Employer Brand From Delta’s Customer Experience

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From

Oct 10, 2019
Nov 7, 2018
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Emily Fritz

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

A generic “Now Hiring” message won’t solve your hiring challenges. And it certainly isn’t captivating to passive candidates. So, how do you stand out when everyone sounds the same and is hiring for the same talent you need? Click here to read the full blog post.

Oct 11, 2019
Oct 31, 2018
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Team exaqueo

Creepin’ It Real: Halloween and Your Corporate Culture

Halloween functions can be a fun way to highlight your culture and personalities of your people. So, get in the spirit of this fall holiday (and invite your employees to participate). But beware, before you go full haunted office, take a look at how these five companies appropriately incorporate Hal

Oct 10, 2019
Oct 26, 2018
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Susan LaMotte

Launching an Employer Brand Partner Search

Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!Ther

Oct 11, 2019
Oct 17, 2018
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Shannon Smedstad

5 Reasons Employer Brands Breakdown & How to Avoid an Employer Brand Fail

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these

Oct 11, 2019
Oct 3, 2018
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Team exaqueo

Shift Blog Series: What Employer Brand Can Learn from Consumer Brand Comebacks

In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will

Oct 11, 2019
Sep 26, 2018
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Susan LaMotte

6 Myths About Employer Brand Dispelled

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths

Oct 11, 2019
Sep 18, 2018
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Shannon Smedstad

This Walmart Employer Brand Video Gets Everything Right

Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.Click here to read the full blog post.

Oct 11, 2019
Aug 15, 2018
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Team exaqueo

Shift Blog Series: Lessons From #ROSEALLDAY In Shifting Your Employer Brand Perception

Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch...On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I p

Oct 11, 2019
Aug 8, 2018
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Team exaqueo

What PTO Can Do For Your Employer Brand

At exaqueo, PTO is something we take pride in - and prioritize - because flexibility and balance are an important part of our company culture. For those of you wondering how vacation time can set the foundation for an enhanced employee experience, let me share a few things I’ve learned through our

Oct 11, 2019
Aug 1, 2018
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Susan LaMotte

QUESTIONS TO ASK BEFORE DEVELOPING AN EMPLOYER BRAND

Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brand

Oct 11, 2019
Jul 25, 2018
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Shannon Smedstad

9 Hashtags to Inspire Your Employer Brand Content

When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Here are nine, hand-picked hashtags to consider adding to your editorial calendar between now and the end of 2018. In addition to holiday-specifi

Oct 11, 2019
Jun 28, 2018
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Shannon Smedstad

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employe

Oct 11, 2019
Jun 11, 2018
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Emily Fritz

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, wa

Oct 7, 2019
May 17, 2018
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Shannon Smedstad

4 ways to make your employer brand more magnetic

How does a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not ever

Oct 11, 2019
Apr 11, 2018
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Team exaqueo

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand

I’ve been lucky to find jobs that truly make me happy. From my first job at 16 as a parks and recreation playground leader, to helping workers in rural areas reskill after the economic downturn in 2008, to my current role as a Brand Strategist with exaqueo. My passion, energy, and enthusiasm have se

Oct 10, 2019
Mar 28, 2018
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Emily Fritz

Working Dog Mom: Millennials, Culture + Employer Branding

Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day -I’m a working Mom, a working Dog

Oct 11, 2019
Mar 21, 2018
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Shannon Smedstad

Voice of the Client: How Olympus Stays True to Employees

When Olympus Corporation of the Americas (OCA) decided to go down the path of a corporate brand overhaul, leaders in the Human Resources department saw an opportunity to discover who they are as a company. As the corporate brand began to take shape, so did the Olympus employer value proposition (EVP

Oct 7, 2019
Mar 5, 2018
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Shannon Smedstad

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

On March 8, 2018, we will participate in International Women’s Day (IWD2018) and recognize the achievements of women -- in our company and our lives, and within society at large. Need a few last-minute ideas for how your organization can join the celebration and the conversation?Read the full blog p

Oct 7, 2019
Feb 14, 2018
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Team exaqueo

Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps

Oct 11, 2019
Jan 24, 2018
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Susan LaMotte

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot