Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Oct 17, 2019
Oct 17, 2019
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Alyssa Bani

How to Optimize Your Recruitment Marketing Approach

You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.

Oct 11, 2019
Jun 10, 2019
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Shannon Smedstad

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and

Oct 11, 2019
Jan 4, 2019
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Shannon Smedstad

What’s the real difference between employer brand and recruitment marketing?

Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Click here to read more.

Oct 11, 2019
Mar 14, 2018
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Team exaqueo

Captivate Candidates Before They Even Apply

Tax time and candidate experience have something in common! Well, that’s a stretch but I’ll show you the connection. It can be challenging to continue to keep candidates engaged and build those relationships, let alone be proactive and personalize a process. But it will set you apart. Learn how to k

Oct 7, 2019
Feb 21, 2018
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Shannon Smedstad

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

What happens if you ignore your candidate experience?That is a question the recently released 2017 North American Candidate Experience research report sheds some light on. At a high level, ignoring your candidate experience (or creating a negative experience) will create a ripple effect that will im

Oct 11, 2019
Oct 16, 2017
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Shannon Smedstad

exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.  Conversations about how to

Oct 11, 2019
Sep 19, 2017
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Emily Fritz

5 SOCIAL MEDIA TIPS IN CELEBRATION OF SOCIAL MEDIA WEEK #SMW17

Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.

Oct 7, 2019
Jul 12, 2011
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Susan LaMotte

Peachy Marketing

I lived in Atlanta one summer and peaches were everywhere---from signs to license plates. Their primary home, Peach County, produces fruit from 2.5 million trees every year. But Georgia is only the third largest peach producing state in the U.S. behind California and South Carolina. In fact, South C