Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Oct 10, 2019
Jun 28, 2019
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Susan LaMotte

Work, Life, and Shared PTO: The Whole Self at exaqueo

When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.In human resources and talent func

Oct 11, 2019
Mar 14, 2019
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Team exaqueo

8 Employer Brand Lessons Learned While Working with Agency Partners

Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you

Oct 11, 2019
Jan 16, 2019
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Susan LaMotte

Gaining Executive Buy-in for Your Employer Brand

Organizations recognize the reputation of their employment experience matters more than ever. You may already be managing a strong employer brand, or, in the beginning stages of developing one. Either way, there is one thing you must have to be successful: buy-in. Whether you have a million dollar b

Oct 7, 2019
May 23, 2017
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Shannon Smedstad

4 Expert Tips to Start Your Career Site Project the Right Way

There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site experience to the next level.Before you jump to photo

Oct 7, 2019
Mar 11, 2014
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Lexi Gordon

The Gap: Increasing Employee Retention through Increasing Its Minimmum Wage

As part of my morning routine, I was sifting through emails on my iPhone today when I came across an email from Gap Inc. with the subject line, “Gap is doing more…” I normally delete these sorts of promotional emails, but this subject line was catchy enough to get me to click through. I assumed it w