Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work and lessons learned.

Oct 11, 2019
Apr 19, 2019
|
Team exaqueo

Client Appreciation Week 2019

Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.

Oct 11, 2019
Nov 21, 2018
|
Team exaqueo

Talent and HR News Monthly Update: Culture & Thankfulness

From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps

Oct 11, 2019
Aug 29, 2018
|
Alyssa Bani

5 Ways To Improve Corporate Travel For Your Employees

As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too. Given the significant role business travel plays in employee

Oct 11, 2019
Aug 2, 2018
|
Team exaqueo

25 Employee Wellness Activities  That Cost Little To Nothing

Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Often the most effective initiatives are the simplest ones and employees are more likely to participate if it’s easy to follow along. So, whether you’re in human resou

Oct 11, 2019
Jan 30, 2018
|
Emily Fritz

#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

Americans don’t truly embrace the definition of vacation or taking any extended periods of recreation. In fact, when they do take time off it’s a tethered vacation, remaining connected the entire time. Or only take time off when there’s a national holiday and forced out of the office. But whether yo

Oct 7, 2019
Nov 28, 2017
|
Team exaqueo

CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful eff

Oct 11, 2019
Nov 2, 2017
|
Emily Fritz

CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

A career expert in culture, with over 30 years in hospitality including executive roles at The Ritz-Carlton Hotel Company and Carnival Cruise Lines, Kevin Richeson understands how the way people behave at work is the biggest driver in business success. Recently, he sat down with exaqueo brand strate

Oct 10, 2019
Jul 19, 2017
|
Shannon Smedstad

11 Ways to Support Employees Who Travel for Work

Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business travel over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way o

Oct 11, 2019
Jul 12, 2017
|
Susan LaMotte

Should Your Brand Be Family Friendly?

The headline (like many these days) was provocative: 'Inside Apple's New Campus: No Childcare But You Can Freeze Your Eggs.' Sure, the new campus is beautiful and innovative. But for a company like Apple to have such conflicting benefits? It seems like a bad business and bad PR move.The overall subt

Oct 7, 2019
Jun 5, 2017
|
Emily Fritz

3 WAYS TO MAKE YOUR WELLNESS PROGRAM WORK

Last month was National Physical Fitness and Sports Month. It was filled with activities like “Bike to Work Day” and “National Run a Mile Day.” Suddenly, my network was full of posts about Whole30 and after-workout selfies. It’s now the first week of June, and I can’t help but wonder if this uptick

Oct 17, 2019
Feb 14, 2017
|
Susan LaMotte

Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

A few months ago, a client called with a plea. A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" a

Oct 7, 2019
Apr 15, 2014
|
Lexi Gordon

Office Space Design: Q&A with Anne Regan

The environment around you can greatly affect your mood and productivity. Think about days when you wake up to gray skies and endless rain. You have zero motivation to get out of bed. By contrast, when you wake up to the sun and 70 degrees, you have all the motivation in the world to get up and get

Oct 7, 2019
Mar 31, 2014
|
Lexi Gordon

Using Vacation Policy to Promote Your Culture & Brand

Your company culture and your employer brand can be pulled through to any part of your organization that touches your employees, including a vacation policy. A company’s vacation policy, and how you promote it, can say a lot about your culture and brand. The spectrum is broad – from no vacation for

Oct 7, 2019
Jul 9, 2013
|
Susan LaMotte

Startup Company Culture: What is It?

Slides. Ping pong. Work from home. No offices. Free beer.  This is how we often describe startup company cultures. Descriptive nouns often hiding what they really are -- benefits or perks; cool stuff we get. THIS does not a company culture make. Founders are always asking me how to create culture. A