Under Armour

Lean, Brand Strategist People & Culture

Baltimore, MD
Remote (Limited)
Remote Possible

"Can you tell a great story about what it’s like to be a teammate at Under Armour? You’ll create, develop, and tell the Under Armour talent story through our Careers Page, digital marketing, and social media to fuel UA’s talent engine. You’ll lead development and execution of Under Armour’s talent communication strategies, as well as establish and extend the Under Armour “employer brand” message by evolving the candidate experience, and through various social and digital recruitment marketing channels. MEET THE HIRING MANAGER AND LEARN MORE ABOUT THE ROLE
Develop an understanding of, and advocacy for the candidate journey with UA. Implement changes that result in a positive NPS score among candidates throughout their applicant journey.
Develop and execute communication strategies within Talent Acquisition. Including development of key messaging and creation, planning and execution of communication and talent marketing plans.
Develop innovative marketing strategies that include, but are not limited to, enhancing diverse recruitment efforts and implement a plan to adhere to business objectives.
Establish KPIs, reporting, and metrics analytics to communicate value and ROI to key business stakeholders.
Lead Under Armour’s adoption and usage of a candidate CRM to elevate media campaigns, and targeted content distribution.
Create and execute on the UA Talent Brand. Identify the message, select the audience(s), and decide on best medium for each message/campaign.
Manage UA’s online employer reputation by developing and executing scalable global employer brand strategies across internal and external channels.
Partner with internal marketing creative team to create print, digital and video content. Manage outside vendor relations for projects not done in-house. Evaluate and propose additional options for content development. Grow the Under Armour Careers social media presence and talent communities by managing the following channels: LinkedIn, Facebook, Twitter, YouTube, and Instagram.
Maintain knowledge of the field by staying up-to-date of best practices, legal developments, emerging trends, technological advancements and benchmark comparisons in order to be competitive in state-of-the-art recruiting practices.
Work with Retail as well as University Programs to help build their specific social media strategies for recruitment.
Project management of all talent brand initiatives. Maintain strategic cross functional partnerships internally with Marketing (Digital/Social), Creative, Communications, Give Back, and Events teams. Build “Brand Ambassadors” internally via ongoing evangelism of and training on UA Talent Brand that will include social media training for teammates globally."

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