My career began as an advertising agency copywriter. I joined a recruitment advertising agency, and rose steadily to become their National Creative Director, winning awards for creative excellence from the Employment Management Association, the Business/Professional Advertising Association, the Western Art Directors Association, the San Francisco Advertising Club, and the San Jose Ad Club. My work was published in ADWEEK, Print, and other media publications.
As the web took off, I joined J. Walter Thompson to open an office of their recruitment marketing subsidiary in San Francisco. They sent me to the JWT Brand School in Chicago to learn their fabled branding methods. It was an epiphany, and I saw the relevance for employment, i.e., employer branding. The essence of the JWT brand philosophy is that - at their core - all brands are relationships. That belief was fundamental to our expression of employer branding, and continues to be for me to this day. We began to preach the employer brand “gospel” and soon won high profile accounts such as Bank of America, Cisco, Gap Inc., Intel, Microsoft, and others.
My former employer then made me the proverbial offer I couldn’t refuse to open an employer branding practice for them. I went on to work with a fascinating variety of clients in the US, Australia, New Zealand, Singapore, and elsewhere in aerospace and defense, consumer packaged goods, energy, health care, high tech, and medical tech.
In 2015, I jumped over to the client side, heading up employer branding worldwide for data analytics leader Informatica. Two years later, I was recruited to do the same thing for a competitor, Teradata. In both of these roles, I learned how to work across functions to develop and implement employer branding, recruitment marketing, and social media recruiting to work in North America, Ireland, the UK, the Netherlands, the Czech Republic, India, and Australia. I really enjoyed getting to know the people in each of these markets, their cultures, and how to craft expressions of the employer brand that will resonate in various cultures and with different disciplines.
Most recently, I worked with Blue Shield of California to help as they moved their headquarters from San Francisco to Oakland across the Bay. I produced a video about the move, and then developed an employer brand and recruitment marketing (career website, digital display advertising, paid search advertising) to promote their careers.
On the personal side, my wife and I live in Half Moon Bay, California, with our lovable mutt, Milo. We both enjoy cooking and baking and barbecue. I am a big sports fan - mostly motorsports, baseball, and hockey.
John Carroll University
Blue Shield of California, Employer Brand Consultant
Teradata, Global Director, Employer Branding & Recruitment Marketing
Informatica, Global Manager, Employer Branding & Recruitment Marketing
Symphony Talent (formerly Findly LLC), Employer Brand Consultant
Bernard Hodes Group, Senior Vice President, Employer Branding
JWT Inside, Senior Partner, Western Region Manager