A Personal Brand Promise I'm Willing To Make

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A Personal Brand Promise I'm Willing To Make

Brands are always making promises. From consumer to employer brands, a brand promise is a core part of a strong brand architecture. It reinforces what the brand stands for. Then, it's up to the product or service to deliver on that promise.  Personal brands are no different. We have to live up to our resumes, our interview promises and the statement we make about how we'll perform at work. 

But as professionals, we rarely think about how to deliver on our own brand promises.

One afternoon I was having coffee with a former U.S. government executive. She had spent years working for an agency that was predominantly male in an industry not known for producing women leaders. Yet, she'd made it to a very senior role.

As we sat over lattes, I focused on the present: "you must be really proud about how that experience has gotten you to what you're doing today," I said.

She looked at me and said: "I'm more proud of what I did in the past."

Read more about the personal brand promise.

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Welcome Julia Zelenock to #teamexaqueo

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Welcome Julia Zelenock to #teamexaqueo

Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consumer brands.

While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand. It's with that in mind, that we're thrilled to welcome Julia Zelenock to #teamexaqueo.

Learn more about Julia.

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Talent and HR News Update: Women and the Workplace

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Talent and HR News Update: Women and the Workplace

It’s March and that means we’re nearing the end of the first quarter of 2017. It also means we’re in the midst of Women’s History Month and recently recognized International Women’s Day. As a woman-owned company, we want to dedicate this edition of our monthly round-up to all of the hardworking women who make so much possible for themselves and those around them.

Read the full monthly update.

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Welcome Elizabeth Meyer to #teamexaqueo!

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Welcome Elizabeth Meyer to #teamexaqueo!

Henry Ford famously remarked that “Coming together is a beginning. Keeping together is progress. Working together is success." This certainly rings true here at exaqueo. Over the past year, we’ve welcomed new clients, grown engagements with current clients, and curated a best-fit team who are as skilled as they are passionate when it comes to client service and employer brand.

And we’re excited to say that we're growing our team again, too. Elizabeth Meyer, a junior at the University of Richmond, joins exaqueo as a Marketing and Communications Associate.
 

Learn more about Elizabeth

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Moments That Matter in the Candidate Experience

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Moments That Matter in the Candidate Experience

Recruiting has fundamentally changed with the rise of the social web and technology. Candidates expect to easily access information about your company through a variety of resources, as well as more personalized communication, interaction and transparency. Candidates scrutinize your company in new ways and make more informed decisions than ever before.

This means you must work smarter to meet your candidates’ needs without knowing when they’re ready to make a decision or influence someone else’s. Today, it’s more important than ever to build a strong employer brand and provide a positive experience for candidates to compete for top talent.  And that means you have to be just as detail-oriented and scrutinize every element of the employment experience. Just like a candidate.

In comes the moment of truth …

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Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

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Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

A few months ago, a client called with a plea. A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" and what we really need is an "employer value proposition."

I smiled. I'd been there--over ten years before. And I remember feeling the pain of a movement that was still new. The term employer brand hadn't been around long and there was little academic research happening in the space.  And while there are a number of places to learn about employer brand, culture and EVP, there is still so much confusion in the market (and plenty of "experts" adding to a muddled mess).

Because, like many of you, I started out confused too, I set out on a journey to make it easier.

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Employer Brand: 84 Lumber's Super Bowl Game Changer

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Employer Brand: 84 Lumber's Super Bowl Game Changer

If you're doing what everyone else is doing, you won't succeed in employer brand.

Never has an ad proven this more than 84 Lumber's Super Bowl two-part ad. If you missed it, stop immediately and watch the full journey. If you only saw the first part (aired right before halftime), continue the ad's journey now.

The ad, developed by ad agency Brunner, no doubt has political undercurrents and the second half of the ad had to be shown online because Fox wouldn't approve it's airing. But let me be clear--this blog post isn't a political statement. 

What this post is however, is a reminder that 84 Lumber just dropped the mic when it comes to brand promises.

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Four Ways the Super Bowl Can Inspire Your Employer Brand

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Four Ways the Super Bowl Can Inspire Your Employer Brand

For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on Monday.

So what does the Super Bowl have to do with employer branding?
Find out now

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Employer Brand, Meet Politics

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Employer Brand, Meet Politics

Think your employer brand is just about what it's like to work at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace experience.

Especially when their personal politics are at stake. 

GreatCompany.org, conceived by entrepreneur Daniel Gross recently catalogued company responses to President Trump's immigration ban. The result? A searchable, growing database where you can enter your organization's name and see the associated stance and response to the Presidential Executive Order.

Find out the four things you need to do right now

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Talent and HR News Weekly Update: 2017 workplace trends

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Talent and HR News Weekly Update: 2017 workplace trends

Welcome to our first weekly update of the new year. We hope 2017 is off to great start for you and your team. As you continue to look ahead and plan for success, here are five articles curated to help you consider current workplace, HR and recruiting trends. Enjoy!  
 

2017 looks like it will be a big year for workplace flexibility - from the Miami Herald

Jessi Berrin spends most days away from her desk at Baptist Health South Florida’s corporate offices in Miami, driving to events, sending email from the road and making her own schedule. While her work arrangement might seem nontraditional, in a way she represents the flexible work style millennials expect.

Berrin, 32, sees 2017 as the year when her generation gets more of what they want in the workplace: “The traditional 9 to 5 is not at all appealing to millennials, especially with technology moving faster than anyone can grasp. We want to work for employers who meet us where we are.”

Workplace flexibility used to be a benefit afforded to working mothers who wanted reduced hours. These days, flexibility is more about leaving work early to get to a fitness class and finishing up at night or working from home in the morning to avoid rush hour. With a tightening labor force and an increased desire for work-life balance, 2017 is poised to be the year when the most talked-about workplace trend gains traction.
 

Read the full weekly update

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Your Employer Brand Playbook: 2017

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Your Employer Brand Playbook: 2017

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?"  Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder.  Why should your employer brand be any different?

Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.

But what are you planning to do differently in 2017?

For many employer brand leaders and practitioners, the answer is more of the same. You're wading through tech demo after tech demo. You're burrowing through social statistics in the hopes of getting a handle on your metrics. And you're planning for more content. Lots and lots of content.

Wait, I'm confused. Are you an employer brand professional? Or an employer marketing professional? There's a difference. Marketing is execution. Brand is strategy. And it's essential to know the difference. 

Get four key employer brand plays for 2017.

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A Look Back at 2016: The Best of Team exaqueo

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A Look Back at 2016: The Best of Team exaqueo

Looking back over the year is a time to ponder accomplishments, as well as opportunities both taken and missed. It provides gratification on all we’ve done and perspective on how to shape what’s next.  At exaqueo, 2016 was a milestone year filled with change, growth, travel and excitement.

We relocated our headquarters from Washington, D.C. to Charleston, SC. Two exceptional employer brand practitioners joined our growing team, and we launched employerbrandjobs.com and the Employer Brand Community Group. Our team clocked thousands of hours on the road and in the air. We strengthened our partnership with our UK-based creative agency, Groupbrand. And, we even evacuated a hurricane!

As we look back and reflect, we want to share with you some of our most thought-provoking insights and articles. 

Access top employer branding insights. 

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Talent and HR News Weekly Update: Employee Recognition Trends

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Talent and HR News Weekly Update: Employee Recognition Trends

“People work for money but go the extra mile for recognition praise and rewards.” Dale Carnegie clearly was onto something when he said this. So, how will your organization seek to celebrate team successes and recognize exceptional performances in the New Year? This week’s curated articles will get you thinking more about employee recognition and its link back to productivity, retention and more. Enjoy!
 

Read the full weekly update

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3 Ways to Elevate Your Employer Brand Strategy in 2017

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3 Ways to Elevate Your Employer Brand Strategy in 2017

It’s nearly 2017 and employer branding is more mainstream than ever. Active employer brand management is no longer considered a fad. It’s a priority for C-suite executives and heads of human resources. Mid-sized businesses and global companies alike are allocating resources to research, develop and amplify their employer brands.

Let’s assume your organization is 100 percent on board and has been for the past few years. You have: executive buy-in, well-defined brand pillars and even an employer brandline. You’ve seen an increase in career site traffic and social profile engagement. But you are not someone to rest on her corporate laurels. You’re not ready to accept employer brand complacency. A good brand leader doesn’t build a brand and then sit back. He or she manages it, measures it, and constantly looks for ways to make it stronger and more impactful.

You want to continue to hone your craft while relentlessly amplifying your organization’s employer brand. But how? Here are three expert-level ways to elevate your employer brand work.

Read the full story.

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Employer Brand Journeys Begins with a Single Step—Research

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Employer Brand Journeys Begins with a Single Step—Research

When Lao Tzu said, “A journey of a thousand miles begins with a single step,” he wasn’t referring to employer branding. But the sentiment rings true if you’re one of the many organizations hesitating to start your employer brand journey.

The best way to get started is to commit to making 2017 the year your organization begins. But instead of chasing after shiny, new objects or jumping on the latest tech bandwagon, decide which outcomes are most important to your business.
 

Start your employer brand journey.

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Talent and HR News Weekly Update: Hiring Trends

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Talent and HR News Weekly Update: Hiring Trends

This week, #teamexaqueo is spending a lot of time thinking about and planning for 2017. As such, we want to share five articles to help you do the same. Enjoy! 
 

Why You Need to Think 'Tools' When Hiring, Not Just 'the Job Post' from Entrepreneur

It’s been a tough year for talent. ManpowerGroup’s 2016/2017 Talent Shortage survey found that 46 percent of U.S. employers surveyed reported having difficulty filling jobs -- an all-time high since 2007.

And there’s more bad news. Among recruiters surveyed by Jobvite this year, 95 percent expected recruiting to be as or more challenging in 2017.

 

Read the full weekly update

 

 

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  Talent and HR News Weekly Update: Candidate Experience

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Talent and HR News Weekly Update: Candidate Experience

Recently, I had the opportunity to join a conversation between several employer brand leaders and Kevin W. Grossman of the Talent Board and Candidate Experience Awards. The topic? Candidate experience research and best practices.

In the spirit of continuing the conversation, this week’s update will help you rethink or redefine how your organization approaches the candidate experience. Enjoy!
 

Read the full weekly update

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