Human Resources Today
4 Expert Tips to Start Your Career Site Project the Right Way

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4 Expert Tips to Start Your Career Site Project the Right Way

There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site experience to the next level.

Before you jump to photography, videos, and Twitter feeds—here is the information you need to know to ensure the career site project is expertly managed and to launch without a hitch.
 

Access our four expert career site tips. 

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What Companies Need to Do About Work-Life Balance

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What Companies Need to Do About Work-Life Balance

This month at exaqueo, we’ve been talking a lot about work-life balance. It’s something many of us seek, yet it eludes us too. A member of #teamexaqueo recently shared an interesting story. As professionals, she said, we each have fours balls we are constantly juggling: Family, Health, Spirit and Work. The first three balls are made of glass. The last one, rubber. If you drop one of the first three, they could break. The work ball will always bounce back.

This story struck me rather profoundly. It’s not to say that work isn’t important, rather it’s points out just how fragile the other three can be if neglected.

Read more about how to juggle family, health, spirit and work.

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Take Your Child To Work Day

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Take Your Child To Work Day

This Thursday, April 27, 2017, is National Take Your Child to Work Day (TYCTWD) in the United States. At exaqueo, we always talk about bringing your Whole Self to work, and here’s an instance where your work life and personal life really can blend together. In our research, it’s no surprise that spending time with family is one of the most cited things people do outside of work. While the main purpose of the day is to expose children to different career opportunities, it is also a great way to engage working parents (and the rest of the office) in a meaningful way.

Here are some tips on how to make the day as engaging as possible.

 

 

 

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Running Scared: Why HR Shouldn’t Be Afraid of Honest Communications

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Running Scared: Why HR Shouldn’t Be Afraid of Honest Communications

At the end of February, the Internet met its latest superstar: Brad’s wife. If you haven’t heard about Brad’s wife Nanette, the story is simple. Nanette was fired from a Cracker Barrel where she worked as a server for 11 years. Neither her nor her husband understood why. So he turned to Facebook to ask the restaurant chain why she was fired. And an Internet sensation was born.

For weeks on end, people have been taking to the cause. Communicating on her behalf, they demanded answers and started an online petition. And when the company didn’t respond, they made up their own (negative) conclusions. A month later, the company still has yet to address the issue. So the internet is filling the void with continual posts to their Facebook page and Twitter asking for #justiceforbradswife.

A month? Crisis communications 101 tells us that ignorance can be the best policy sometimes. But in a world where communication knows no bounds anymore, why stay silent? It can’t be good for business, PR, employee engagement or talent acquisition. Even competitors including Chick-Fil-A and Bubba Gump have signs advertising to hire Brad’s wife.

The whole story is genuinely, laugh-out-loud funny. But it’s also such a lost opportunity. And organizations are losing the opportunity for honest communication and impact every single day. So why stay silent? It’s simple. We’re scared.

Human resources has played “scaredy cat” for as long as I’ve been in the profession (20 years) and long before that. From EEO claims to unions to lawsuits, we’re afraid to talk about—and talk to—our employees with any sense of openness, honesty and realism.

And sometimes, it makes sense. Lawyers exist for a reason. Pending lawsuits, grievances and claims mean HR professionals can’t talk. Understandable. But that doesn’t mean we have to be so shy we stay silent all the time.

Continue Reading...

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Welcome Emily Fritz to #teamexaqueo!

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Welcome Emily Fritz to #teamexaqueo!

It's almost impossible to talk about employer brand without referencing social and digital media in the same sentence. After all, the job search and employment landscape has completely changed since Facebook, Twitter and LinkedIn came of age.

From job seeking habits to employee communication, social media has changed the way organizations brand themselves as places to work from providing more ways to connect with future and current employers to more insight into the authentic employment experience. 

While every employer brand we build is rooted in research and strategy, there's no effective execution without utilizing social and digital in a practiced, experienced way. With that in mind, I'm thrilled to welcome Emily Fritz to the exaqueo family!

Read more about Emily.

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Welcome Chrystal Moore to #teamexaqueo

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Welcome Chrystal Moore to #teamexaqueo

When you've been working in-house for a long time, you can't help but partner with external partners. From agencies to vendors, I worked with dozens of wonderful consultants, technologists and software companies during my in-house HR career.

And while their expertise and or products were needed and valued, these partnerships didn't come without their challenges. From turnover of account managers to technology vendors who didn't quite understand how HR or recruiting worked to consultants who weren't used to the politics of corporate America--just managing external partners can be trying.

And that's precisely why I'm so excited so add Chrystal Moore to the exaqueo team! 

Because we're focused on being partners to our clients, our team has to have that insider's lens. And Chrystal has just that: an unmatched, in-house, talent acquisition and employer brand perspective. A veteran of talent acquisition strategy with brands like Philips and Aramark, she knows recruiting strategy and management inside and out.

Learn more about Chrystal.

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A Personal Brand Promise I'm Willing To Make

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A Personal Brand Promise I'm Willing To Make

Brands are always making promises. From consumer to employer brands, a brand promise is a core part of a strong brand architecture. It reinforces what the brand stands for. Then, it's up to the product or service to deliver on that promise.  Personal brands are no different. We have to live up to our resumes, our interview promises and the statement we make about how we'll perform at work. 

But as professionals, we rarely think about how to deliver on our own brand promises.

One afternoon I was having coffee with a former U.S. government executive. She had spent years working for an agency that was predominantly male in an industry not known for producing women leaders. Yet, she'd made it to a very senior role.

As we sat over lattes, I focused on the present: "you must be really proud about how that experience has gotten you to what you're doing today," I said.

She looked at me and said: "I'm more proud of what I did in the past."

Read more about the personal brand promise.

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Welcome Julia Zelenock to #teamexaqueo

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Welcome Julia Zelenock to #teamexaqueo

Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consumer brands.

While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand. It's with that in mind, that we're thrilled to welcome Julia Zelenock to #teamexaqueo.

Learn more about Julia.

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Talent and HR News Update: Women and the Workplace

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Talent and HR News Update: Women and the Workplace

It’s March and that means we’re nearing the end of the first quarter of 2017. It also means we’re in the midst of Women’s History Month and recently recognized International Women’s Day. As a woman-owned company, we want to dedicate this edition of our monthly round-up to all of the hardworking women who make so much possible for themselves and those around them.

Read the full monthly update.

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Welcome Elizabeth Meyer to #teamexaqueo!

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Welcome Elizabeth Meyer to #teamexaqueo!

Henry Ford famously remarked that “Coming together is a beginning. Keeping together is progress. Working together is success." This certainly rings true here at exaqueo. Over the past year, we’ve welcomed new clients, grown engagements with current clients, and curated a best-fit team who are as skilled as they are passionate when it comes to client service and employer brand.

And we’re excited to say that we're growing our team again, too. Elizabeth Meyer, a junior at the University of Richmond, joins exaqueo as a Marketing and Communications Associate.
 

Learn more about Elizabeth

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Moments That Matter in the Candidate Experience

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Moments That Matter in the Candidate Experience

Recruiting has fundamentally changed with the rise of the social web and technology. Candidates expect to easily access information about your company through a variety of resources, as well as more personalized communication, interaction and transparency. Candidates scrutinize your company in new ways and make more informed decisions than ever before.

This means you must work smarter to meet your candidates’ needs without knowing when they’re ready to make a decision or influence someone else’s. Today, it’s more important than ever to build a strong employer brand and provide a positive experience for candidates to compete for top talent.  And that means you have to be just as detail-oriented and scrutinize every element of the employment experience. Just like a candidate.

In comes the moment of truth …

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Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

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Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

A few months ago, a client called with a plea. A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" and what we really need is an "employer value proposition."

I smiled. I'd been there--over ten years before. And I remember feeling the pain of a movement that was still new. The term employer brand hadn't been around long and there was little academic research happening in the space.  And while there are a number of places to learn about employer brand, culture and EVP, there is still so much confusion in the market (and plenty of "experts" adding to a muddled mess).

Because, like many of you, I started out confused too, I set out on a journey to make it easier.

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Employer Brand: 84 Lumber's Super Bowl Game Changer

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Employer Brand: 84 Lumber's Super Bowl Game Changer

If you're doing what everyone else is doing, you won't succeed in employer brand.

Never has an ad proven this more than 84 Lumber's Super Bowl two-part ad. If you missed it, stop immediately and watch the full journey. If you only saw the first part (aired right before halftime), continue the ad's journey now.

The ad, developed by ad agency Brunner, no doubt has political undercurrents and the second half of the ad had to be shown online because Fox wouldn't approve it's airing. But let me be clear--this blog post isn't a political statement. 

What this post is however, is a reminder that 84 Lumber just dropped the mic when it comes to brand promises.

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Four Ways the Super Bowl Can Inspire Your Employer Brand

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Four Ways the Super Bowl Can Inspire Your Employer Brand

For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on Monday.

So what does the Super Bowl have to do with employer branding?
Find out now

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Employer Brand, Meet Politics

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Employer Brand, Meet Politics

Think your employer brand is just about what it's like to work at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace experience.

Especially when their personal politics are at stake. 

GreatCompany.org, conceived by entrepreneur Daniel Gross recently catalogued company responses to President Trump's immigration ban. The result? A searchable, growing database where you can enter your organization's name and see the associated stance and response to the Presidential Executive Order.

Find out the four things you need to do right now

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Talent and HR News Weekly Update: 2017 workplace trends

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Talent and HR News Weekly Update: 2017 workplace trends

Welcome to our first weekly update of the new year. We hope 2017 is off to great start for you and your team. As you continue to look ahead and plan for success, here are five articles curated to help you consider current workplace, HR and recruiting trends. Enjoy!  
 

2017 looks like it will be a big year for workplace flexibility - from the Miami Herald

Jessi Berrin spends most days away from her desk at Baptist Health South Florida’s corporate offices in Miami, driving to events, sending email from the road and making her own schedule. While her work arrangement might seem nontraditional, in a way she represents the flexible work style millennials expect.

Berrin, 32, sees 2017 as the year when her generation gets more of what they want in the workplace: “The traditional 9 to 5 is not at all appealing to millennials, especially with technology moving faster than anyone can grasp. We want to work for employers who meet us where we are.”

Workplace flexibility used to be a benefit afforded to working mothers who wanted reduced hours. These days, flexibility is more about leaving work early to get to a fitness class and finishing up at night or working from home in the morning to avoid rush hour. With a tightening labor force and an increased desire for work-life balance, 2017 is poised to be the year when the most talked-about workplace trend gains traction.
 

Read the full weekly update

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