Human Resources Today
Employer Brand Playbook: Episode 2

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Employer Brand Playbook: Episode 2

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and plays the #hashtagchallenge.

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TALENT AND HR NEWS UPDATE: CULTURE AND WELLNESS

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TALENT AND HR NEWS UPDATE: CULTURE AND WELLNESS

With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning:

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 Welcome Shanah Gaskill to #Teamexaqueo

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Welcome Shanah Gaskill to #Teamexaqueo

In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic.

Before I introduce you to our newest team member, I want to share a little story - it’s related, I promise! My daughter recently said to me: “Mom, I want to be like you and have two jobs.” I was curious what she meant - I didn’t realize I had two jobs in her eyes. She told me “You’re a mom and a…wait, what’s your other job?”

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8 Employer Brand Lessons Learned While Working with Agency Partners

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8 Employer Brand Lessons Learned While Working with Agency Partners

Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step

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Welcome April Sherman to #Teamexaqueo

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Welcome April Sherman to #Teamexaqueo

Join us in welcoming April Sherman, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, April will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them. April brings over 15 years of experience in corporate brand marketing and communications, as well as employer brand marketing, for a Fortune 500 company.

Get to know April and join us in welcoming her.

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Welcome Jennifer Wienke to #Teamexaqueo!

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Welcome Jennifer Wienke to #Teamexaqueo!

Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 years of advertising and marketing experience. We’re thrilled to have her as a part of #teamexaqueo!

Get to know Jennifer and join us in welcoming her.

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Gaining Executive Buy-in for Your Employer Brand

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Gaining Executive Buy-in for Your Employer Brand

Organizations recognize the reputation of their employment experience matters more than ever. You may already be managing a strong employer brand, or, in the beginning stages of developing one. Either way, there is one thing you must have to be successful: buy-in. Whether you have a million dollar budget or you’re starting from scratch, if you don’t get the attention, support, and buy-in from your leaders and key stakeholders, you may falter before you even start.

Click here to read four ways to get buy-in from your organization’s key players.

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Employer Brand Pros: Stop Worrying About Glassdoor

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Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBliss, Vault, and of course, Glassdoor.

Sometimes the ratings are to be celebrated. Some reviews may raise an executive’s eyebrow. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers.


Click here to read the full blog post.

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Talent and HR News Monthly Update: Looking Ahead to 2019

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Talent and HR News Monthly Update: Looking Ahead to 2019

We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head start in employer brand, recruiting, and marketing for 2019.

Click here to read the full monthly round-up.

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What to Do When a New Talent Competitor Moves to Town

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What to Do When a New Talent Competitor Moves to Town

So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little.

Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0% in your local area, it’s already hard enough attracting qualified candidates and retaining employees … and now THIS. How will your company compete in this new battle for talent?

There’s no way.

Or is there?

Click here to read the full blog post.

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From their people focus and profit sharing to vertical integration and global partnerships, they overhauled the business while staying true to their roots. All of those things factor into the excellent customer service they’re known for today. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand.


Click here to read the full blog post.

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Talent and HR News Monthly Update: Culture & Thankfulness

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Talent and HR News Monthly Update: Culture & Thankfulness

From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps boost morale among employees and the organization, increasing job satisfaction, productivity, and well-being. In this month’s roundup, we’ve curated five articles on how your company can encourage an inclusive workplace culture and why expressing gratitude can be key to your success.

Click here to read the full monthly round-up.

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