Join us in welcoming Erin DeGroot, #teamexaqueo’s newest Employer Brand Strategist. In this role, Erin will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them. Erin comes to us from Schreiber Foods, where she spent 10 years in roles such as market insights manager, brand manager, and company branding manager.
Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.
Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.
The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.
As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baseball. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. As I tuned in for the summer tournament season, I couldn’t help but notice the difference between what I was seeing and what I was hearing.
Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and the focus on such important work. Over the past few weeks, I’ve had a number of calls with individuals new to or interested in employer branding.
When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.
In human resources and talent functions, we collect data too.
Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an interesting place for an employee video." The connection from the employees to the company to the product, and then to overarching company brand message seems so effortlessly and beautifully aligned.
Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.
To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and externally. Content powers the flipping of the switch on existing channels to the new employer brand creative and messaging.
For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.
Therein lies the conundrum: how do you attract and retain talent based on your organization’s vision when current state doesn’t match desired future state?
Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.
Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and plays the #hashtagchallenge.
With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning:
In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic.
Before I introduce you to our newest team member, I want to share a little story - it’s related, I promise! My daughter recently said to me: “Mom, I want to be like you and have two jobs.” I was curious what she meant - I didn’t realize I had two jobs in her eyes. She told me “You’re a mom and a…wait, what’s your other job?”
Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step
Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Marketing, and/or Internal Communications leaders.
Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a wealth of client service insights and expertise to our team.
The focus on the candidate experience and employee engagement needs the love and attention of talent acquisition and human resources, now more than ever. In this month’s roundup, team exaqueo has curated five articles to help you put people, both candidates and employees, at the heart of what you do.
Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 years of advertising and marketing experience. We’re thrilled to have her as a part of #teamexaqueo!