Talent and HR News Weekly Update: 2017 workplace trends

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Talent and HR News Weekly Update: 2017 workplace trends

Welcome to our first weekly update of the new year. We hope 2017 is off to great start for you and your team. As you continue to look ahead and plan for success, here are five articles curated to help you consider current workplace, HR and recruiting trends. Enjoy!  
 

2017 looks like it will be a big year for workplace flexibility - from the Miami Herald

Jessi Berrin spends most days away from her desk at Baptist Health South Florida’s corporate offices in Miami, driving to events, sending email from the road and making her own schedule. While her work arrangement might seem nontraditional, in a way she represents the flexible work style millennials expect.

Berrin, 32, sees 2017 as the year when her generation gets more of what they want in the workplace: “The traditional 9 to 5 is not at all appealing to millennials, especially with technology moving faster than anyone can grasp. We want to work for employers who meet us where we are.”

Workplace flexibility used to be a benefit afforded to working mothers who wanted reduced hours. These days, flexibility is more about leaving work early to get to a fitness class and finishing up at night or working from home in the morning to avoid rush hour. With a tightening labor force and an increased desire for work-life balance, 2017 is poised to be the year when the most talked-about workplace trend gains traction.
 

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Your Employer Brand Playbook: 2017

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Your Employer Brand Playbook: 2017

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?"  Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder.  Why should your employer brand be any different?

Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.

But what are you planning to do differently in 2017?

For many employer brand leaders and practitioners, the answer is more of the same. You're wading through tech demo after tech demo. You're burrowing through social statistics in the hopes of getting a handle on your metrics. And you're planning for more content. Lots and lots of content.

Wait, I'm confused. Are you an employer brand professional? Or an employer marketing professional? There's a difference. Marketing is execution. Brand is strategy. And it's essential to know the difference. 

Get four key employer brand plays for 2017.

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A Look Back at 2016: The Best of Team exaqueo

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A Look Back at 2016: The Best of Team exaqueo

Looking back over the year is a time to ponder accomplishments, as well as opportunities both taken and missed. It provides gratification on all we’ve done and perspective on how to shape what’s next.  At exaqueo, 2016 was a milestone year filled with change, growth, travel and excitement.

We relocated our headquarters from Washington, D.C. to Charleston, SC. Two exceptional employer brand practitioners joined our growing team, and we launched employerbrandjobs.com and the Employer Brand Community Group. Our team clocked thousands of hours on the road and in the air. We strengthened our partnership with our UK-based creative agency, Groupbrand. And, we even evacuated a hurricane!

As we look back and reflect, we want to share with you some of our most thought-provoking insights and articles. 

Access top employer branding insights. 

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Talent and HR News Weekly Update: Employee Recognition Trends

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Talent and HR News Weekly Update: Employee Recognition Trends

“People work for money but go the extra mile for recognition praise and rewards.” Dale Carnegie clearly was onto something when he said this. So, how will your organization seek to celebrate team successes and recognize exceptional performances in the New Year? This week’s curated articles will get you thinking more about employee recognition and its link back to productivity, retention and more. Enjoy!
 

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3 Ways to Elevate Your Employer Brand Strategy in 2017

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3 Ways to Elevate Your Employer Brand Strategy in 2017

It’s nearly 2017 and employer branding is more mainstream than ever. Active employer brand management is no longer considered a fad. It’s a priority for C-suite executives and heads of human resources. Mid-sized businesses and global companies alike are allocating resources to research, develop and amplify their employer brands.

Let’s assume your organization is 100 percent on board and has been for the past few years. You have: executive buy-in, well-defined brand pillars and even an employer brandline. You’ve seen an increase in career site traffic and social profile engagement. But you are not someone to rest on her corporate laurels. You’re not ready to accept employer brand complacency. A good brand leader doesn’t build a brand and then sit back. He or she manages it, measures it, and constantly looks for ways to make it stronger and more impactful.

You want to continue to hone your craft while relentlessly amplifying your organization’s employer brand. But how? Here are three expert-level ways to elevate your employer brand work.

Read the full story.

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Employer Brand Journeys Begins with a Single Step—Research

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Employer Brand Journeys Begins with a Single Step—Research

When Lao Tzu said, “A journey of a thousand miles begins with a single step,” he wasn’t referring to employer branding. But the sentiment rings true if you’re one of the many organizations hesitating to start your employer brand journey.

The best way to get started is to commit to making 2017 the year your organization begins. But instead of chasing after shiny, new objects or jumping on the latest tech bandwagon, decide which outcomes are most important to your business.
 

Start your employer brand journey.

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Talent and HR News Weekly Update: Hiring Trends

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Talent and HR News Weekly Update: Hiring Trends

This week, #teamexaqueo is spending a lot of time thinking about and planning for 2017. As such, we want to share five articles to help you do the same. Enjoy! 
 

Why You Need to Think 'Tools' When Hiring, Not Just 'the Job Post' from Entrepreneur

It’s been a tough year for talent. ManpowerGroup’s 2016/2017 Talent Shortage survey found that 46 percent of U.S. employers surveyed reported having difficulty filling jobs -- an all-time high since 2007.

And there’s more bad news. Among recruiters surveyed by Jobvite this year, 95 percent expected recruiting to be as or more challenging in 2017.

 

Read the full weekly update

 

 

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  Talent and HR News Weekly Update: Candidate Experience

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Talent and HR News Weekly Update: Candidate Experience

Recently, I had the opportunity to join a conversation between several employer brand leaders and Kevin W. Grossman of the Talent Board and Candidate Experience Awards. The topic? Candidate experience research and best practices.

In the spirit of continuing the conversation, this week’s update will help you rethink or redefine how your organization approaches the candidate experience. Enjoy!
 

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3 Consumer Marketing Lessons for Every Employer Brand Leader

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3 Consumer Marketing Lessons for Every Employer Brand Leader

Consumer marketers know brands require consistency to be successful. 

It’s how customers get to know their organizations’ products, services and purposes. It’s how brands build trust, reinforce their market position, communicate their value, and get their audience thinking and talking about them. 

Marketers also know brandsand connecting brand messages to peoplerequire up-front and ongoing research. As your company builds and refines its employer brand strategy, here are three consumer marketing lessons to help you succeed.

Get the full story

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Employer Branding Trendspotters—Share Your Ideas and Win

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Employer Branding Trendspotters—Share Your Ideas and Win

What employer branding trends and big ideas do you see for the New Year? As an employer brand leader, what do you most hope to tackle or solve in 2017? Share your thoughts via this quick survey (it’ll take less than 10 minutes) and you could win a $50 e-gift card. Think of this as a little extra cash for your Black Friday or Cyber Monday shopping. And, best of all, you may see your ideas in a future exaqueo blog post!
 

Take the employer brand trends survey now.

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Talent and HR News Weekly Update: Employee Engagement and Encouragement

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Talent and HR News Weekly Update: Employee Engagement and Encouragement

Employee engagement continues to be a hot topic, a high priority and a problem for HR and business leaders around the world. But employee engagement isn't a work problem. It's a life problem. When employees are disengaged the work influences are strong. Here are five articles to help you think about how (and why) to engage your people.
 

5 Ways To Boost Employee Engagement from Forbes

Besides talent attraction and retention, employee engagement has become a major challenge for businesses. It is essential for ensuring competitiveness and growth. Research reveals that employee engagement has a positive impact on performance and is key to competitive advantage.

Employee disengagement, however, has the opposite effect. Revealed through tardiness, absenteeism and general lack of enthusiasm, it results in lost productivity, higher turnover and disproportionately high business costs. In fact, 11 billion USD are lost annually due to employee turnover.
 

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4 Delicious Thanksgiving Recipes from Our Incredibly Thankful Team

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4 Delicious Thanksgiving Recipes from Our Incredibly Thankful Team

With Thanksgiving just around the corner, team exaqueo is reflecting on all the things we have to be thankful for, including our families, friends, clients and each other. Additionally, we want to help you get ready for turkey day by sharing some of our favorite recipes. We hope your holiday is delicious and filled with time well spent with family and friends.

Access recipes and our Feeding America fundraiser.

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Talent and HR News Weekly Update: Recruiting and Retention

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Talent and HR News Weekly Update: Recruiting and Retention

When expertly executed, an effective employer brand strategy can make a positive impact on talent attraction, as well as talent retention. Here are five articles curated to help you recruit and retain best-fit talent. Enjoy!
 

1) How to Reinvent Retention Strategies That Work from Business 2 Community

Retention strategies for talent should be every company’s priority. It’s something that simply cannot slip past your radar. Competition is stiff, the market is actively looking for talented individuals and you have some of them. You have to be on your guard otherwise you’ll quickly watch your top resources slip away leaving behind a huge void in your talent pool.

There are several strategies companies have employed to encourage retention. Some of them include bonus plans, reward programs, training and so on. But if you’re working with a tight budget and still want to hold on to your top talent try these retention strategies.

Read the full weekly update.

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Career Resources for Veterans and the Recruiters Who Hire Them

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Career Resources for Veterans and the Recruiters Who Hire Them

Every year on Veterans Day, we pause and think about the sacrifice our military service men and women, and their families make for our country. For me, Veterans Day gets me thinking about my grandfather who was at Iwo Jima during WWII and my brother who is currently serving.

As many veterans will tell you, they don’t just want to be thanked, they want to be supported. Here at exaqueo, as we reflect on Veterans Day, we want you to consider how to help employ and support the career transitions of vets.

Get the full story and resource links

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

When it comes to amplifying your organization's employer brand, your messengers are often times just as important as the message itself. Below are five recent articles to help you think through your approach to employee advocacy and brand ambassador programs. Enjoy! 

1) Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens from AdWeek

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

This past summer, MasterCard quietly launched an ambassador program that had employees share brand-minded news and other content across their personal social channels. The endeavor already has attracted 400 of its staffers, who use a company intranet that lets them post text, images and videos to Facebook, Twitter and LinkedIn.

Read the full weekly update

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clients. In that spirit, here are five articles about one of our favorite topics. Enjoy! 

1) How These 5 Companies Built Brands People Want to Work For from Inc.

Employer brand has become one of the most pressing issues for recruitment teams around the world. Here are some inspiring examples to kick-start you into action. Recruitment marketing is quickly becoming one of the hottest topics in business. And for good reason, too.

Believe it or not, 94 percent of candidates are more likely to apply for a job if that company actively manages their employer brand.

Read the full weekly update

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding experiences. Enjoy!

1) Why Brands Should Pass the Mic to Their Star Employees from Medium

Every brand wants to be a thought leader. The democratization of media — first through blogs, followed by social media — seemed to open the possibility that any brand could, provided they had something to say. But somewhere between ideation and execution, things got muddled.

At a time when digital media was offering everyone a microphone, brands responded with a muzzle. Instead, reaping the benefits of the full intellectual firepower of their employees, brands created a caste system that privileged the voices of executives over the ideas of employees, and introduced strict rules determining who is allowed to speak and in what context.

Read the full weekly update

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Talent and HR News Weekly Update: Employee Engagement and Hiring

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Talent and HR News Weekly Update: Employee Engagement and Hiring

Within employer branding, there are countless touch pointsacross the entire employment experience lifecyclethat influence a person's decision to choose, stay or leave an employer. In this week’s update, we share five articles addressing how to shape the candidate experience and retain best-fit talent.

How Escape Rooms, CSI:Labs, And Comedy Can Train Staff To Be Better At Their Jobs from Fast Company

Workplace training often feels like something to check off a to-do list. Companies spend about $130 billion each year on corporate education, according to a study by Bersin by Deloitte, yet research has found that the average adult forgets 40% of what they’ve learned after just 20 minutes and 64% by the next day.

Four companies have adopted some unusual ways to train employees on everything from technology to culture to get a better return on the investment. From comedy to DIY, these unique methods get employees to expand their skillsets while having fun.

Read the full weekly update

 

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Candidate Personas: Hiring Through Hearts and Minds

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Candidate Personas: Hiring Through Hearts and Minds

Are your recruiters struggling to make real connections with candidates? As former recruiters, we know that requisitions run together and the hiring process can become rote. And that’s how we lose the personal connections with target candidates we so desperately need.

Here at exaqueo, we take a lot of lessons from consumer marketing; one of which is using personas to inform marketing strategies. Consumer marketers use personas to get behind the buyer: who are they, how do they feel and what spurs their actions? By using a similar approach in talent acquisition, we create candidate personas to help our clients better reach and connect with best-fit talent.

Read more about personas and how to create them

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