When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.
In human resources and talent functions, we collect data too.
Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an interesting place for an employee video." The connection from the employees to the company to the product, and then to overarching company brand message seems so effortlessly and beautifully aligned.
Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.
To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and externally. Content powers the flipping of the switch on existing channels to the new employer brand creative and messaging.
For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.
Therein lies the conundrum: how do you attract and retain talent based on your organization’s vision when current state doesn’t match desired future state?
Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.
Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.
Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and plays the #hashtagchallenge.
With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning:
In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic.
Before I introduce you to our newest team member, I want to share a little story - it’s related, I promise! My daughter recently said to me: “Mom, I want to be like you and have two jobs.” I was curious what she meant - I didn’t realize I had two jobs in her eyes. She told me “You’re a mom and a…wait, what’s your other job?”
Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step
Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Marketing, and/or Internal Communications leaders.
Click here to read the full blog post.
Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a wealth of client service insights and expertise to our team.
Get to know Adrienne and join us in welcoming her.
Join us in welcoming April Sherman, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, April will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them. April brings over 15 years of experience in corporate brand marketing and communications, as well as employer brand marketing, for a Fortune 500 company.
Get to know April and join us in welcoming her.
The focus on the candidate experience and employee engagement needs the love and attention of talent acquisition and human resources, now more than ever. In this month’s roundup, team exaqueo has curated five articles to help you put people, both candidates and employees, at the heart of what you do.
Click here to read this month’s round-up blog post.
Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 years of advertising and marketing experience. We’re thrilled to have her as a part of #teamexaqueo!
Get to know Jennifer and join us in welcoming her.
Organizations recognize the reputation of their employment experience matters more than ever. You may already be managing a strong employer brand, or, in the beginning stages of developing one. Either way, there is one thing you must have to be successful: buy-in. Whether you have a million dollar budget or you’re starting from scratch, if you don’t get the attention, support, and buy-in from your leaders and key stakeholders, you may falter before you even start.
Click here to read four ways to get buy-in from your organization’s key players.
Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand?
Is there a difference between recruitment marketing and employer brand?
Click here to read the full blog post.
When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBliss, Vault, and of course, Glassdoor.
Sometimes the ratings are to be celebrated. Some reviews may raise an executive’s eyebrow. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers.
Click here to read the full blog post.
We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head start in employer brand, recruiting, and marketing for 2019.
Click here to read the full monthly round-up.