Human Resources Today
Celebrate Valentine’s Day by Sending #EBLove

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Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps us all learn and grow as EB professionals.

That’s why for Valentine’s Day this year, we are highlighting peers and organizations who are doing love-noteworthy things in the employer brand industry. We hope to send appreciation, create new dialogues and inspire others in employer branding.

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How to Create Moments That Matter in the Candidate Experience

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How to Create Moments That Matter in the Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work. We look at recruiting as a process and reviewing applications as a task we can’t wait to cross off our to-do list.

I think it’s time to rethink recruiting and infuse more meaningful, human moments back into the candidate experience. 

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#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

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#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

Americans don’t truly embrace the definition of vacation or taking any extended periods of recreation. In fact, when they do take time off it’s a tethered vacation, remaining connected the entire time. Or only take time off when there’s a national holiday and forced out of the office. But whether you are American or not, vacations don’t always fall top of the list when starting a new year. Why is that?

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CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

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CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot deal.

Deloitte’s mergers and acquisitions trends report for 2018 predicts a busy year ahead for M&A activity with over a third of companies $1 billion and larger planning to increase their acquisition volume and almost 30% of large private equity firms expect deals to increase "significantly."

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Big Idea 2018: Making the Shift from Employer Brand Launch to Management

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Big Idea 2018: Making the Shift from Employer Brand Launch to Management

Imagine this: your organization spent thousands of dollars to conduct workforce research to build an authentic employer brand that launches perfectly. There is excitement around the new employer brand launch, complete with a thunderclap, champagne and branded cookies. But, what happens after the initial launch and excitement fizzles? What happens after time passes?

What we have seen, both as in-house practitioners and as consultants to our clients, is a shift from employer brand launch to daily employer brand management. This shift can be a very telling and trying time for an organization, particularly around ensuring brand consistency across locations and countries. There is a risk of recruiters going rogue on messaging. There is a risk of teams developing off-brand career microsites and creative collateral. There is a risk of rewinding the clock to before your employer brand initiative ever began.

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LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

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LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

You may be wrapping presents, lighting candles, or decorating trees. But here at exaqueo, we’re already looking ahead to 2018. In an ever-expanding field like employer brand, it seems there’s a new technology, economic shift or brand trend to track every day. And 2017 was no different.

One of our core values at exaqueo is "seek to understand." For every challenge, obstacle, or misstep, rather than place blame or dwell, we look to learn and move forward. That’s how I look at a year in review too. It’s great to reflect back, but I’m more interested in how I can take what I’ve learned and use it to forge ahead.

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CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

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CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

It is the time of year to celebrate success, spend time with family and friends, and look toward to 2018 with optimism and hope for an amazing year ahead. My entire life I have enjoyed this time of year. There is something about reminiscing and dreaming of the future that brings motivation and excitement to the year ahead. And this is also the way I feel about employer brand and talent strategy. (Yes, this field excites me as much as the holidays!)

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CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

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CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful effect on your employer brand.

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo, our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients. And, we’ve had the opportunity to interview several incredible people (at our client organizations) who make giving back part of the fabric of their lives.

 

Click here to read the full post and access Employer Brand Gives Back, a digital storybook featuring employees, recognized by their employer because of their commitment to giving back. 

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FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT

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FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT

In an era of talent shortages and skill gaps, organizations are continuing to face the same hiring challenges they did ten years ago: how to find talent that stays and performs.

Trends have continued to drive potential solutions to the process, such as trying new hiring technologies, the expanding presence at key conferences or online communities and the multi-billion dollar engagement survey industry. Companies also started relying heavily on culture fit—shouting values from rooftops and searching for the right words, images and marketing strategies to bring those values to life.

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Welcome Sarah Thacker to #teamexaqueo!

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Welcome Sarah Thacker to #teamexaqueo!

I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience. And that means we’re privileged and proud to be adding to our team again!

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CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

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CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

A career expert in culture, with over 30 years in hospitality including executive roles at The Ritz-Carlton Hotel Company and Carnival Cruise Lines, Kevin Richeson understands how the way people behave at work is the biggest driver in business success. Recently, he sat down with exaqueo brand strategist, Emily Fritz, to share his unique perspective on culture. From the meaning of culture to why it’s important, Kevin provided valuable takeaways on this topic of company culture.

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exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

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exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. My response was simple: “get marketing on your side.”  

Employer brand has historically been about execution. In its infancy, it was help wanted ads in the newspaper, radio spots and job board postings. In more modern times, it adds social media, digital apps and online media buys--all spaces and strategies typically led by Marketing. But most organizations still lack a true employer brand strategy due to lack of experience, resources and spend.

We have so much to learn from our marketing colleagues. Yet, our relationships are traditionally distant and/or strained.

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exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

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exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.  

Whenever a question about using stock images versus employee photos comes up, the employer brand community’s overwhelming response is to use employee photos. Using real employees -- in true to life workplace scenarios -- supports the authenticity of an organization’s unique employment experience. However, while some employer brand professionals abhor stock photography, many often find themselves with a limited internal library of high quality, high resolution photos to use.

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