Human Resources Today
Employer Brand Pros: Stop Worrying About Glassdoor

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Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBliss, Vault, and of course, Glassdoor.

Sometimes the ratings are to be celebrated. Some reviews may raise an executive’s eyebrow. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers.


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Talent and HR News Monthly Update: Looking Ahead to 2019

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Talent and HR News Monthly Update: Looking Ahead to 2019

We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head start in employer brand, recruiting, and marketing for 2019.

Click here to read the full monthly round-up.

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What to Do When a New Talent Competitor Moves to Town

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What to Do When a New Talent Competitor Moves to Town

So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little.

Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0% in your local area, it’s already hard enough attracting qualified candidates and retaining employees … and now THIS. How will your company compete in this new battle for talent?

There’s no way.

Or is there?

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From their people focus and profit sharing to vertical integration and global partnerships, they overhauled the business while staying true to their roots. All of those things factor into the excellent customer service they’re known for today. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand.


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Talent and HR News Monthly Update: Culture & Thankfulness

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Talent and HR News Monthly Update: Culture & Thankfulness

From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps boost morale among employees and the organization, increasing job satisfaction, productivity, and well-being. In this month’s roundup, we’ve curated five articles on how your company can encourage an inclusive workplace culture and why expressing gratitude can be key to your success.

Click here to read the full monthly round-up.

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National Entrepreneurs Day: interviewing exaqueo’s CEO + founder

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National Entrepreneurs Day: interviewing exaqueo’s CEO + founder

The world would be a bleak place without entrepreneurs. Everything we take for granted—from cellphones to paper to sliced bread—was invented by innovative men and women who dared to change the world. In honor of today, National Entrepreneurs’ Day, we sat down with our CEO and founder, Susan LaMotte, to learn about her journey as an entrepreneur: what went into building exaqueo, the obstacles she faced, and how she maintains work-life balance.  


Click here to listen to the full interview.

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Q & A with ATAP: LAUNCHING A NEW TALENT ACQUISITION CERTIFICATIONS DATABASE

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Q & A with ATAP: LAUNCHING A NEW TALENT ACQUISITION CERTIFICATIONS DATABASE

Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet.

The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acquisition Certification Resource Center, a database of nearly all known talent acquisition (TA) certifications. exaqueo, a proud sponsor of ATAP, helped to design and develop this revolutionary database and their website. We recently spoke with ATAP’s Executive Director, Ben Gotkin, and Senior Advisor, Gerry Crispin, to learn more about the Talent Acquisition Certification Resource Center.

Click here to read the full blog post.

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Launching an Employer Brand Partner Search

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Launching an Employer Brand Partner Search

Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP).  When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!

There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins.


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Talent and HR News Monthly Update: Learning + Development

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Talent and HR News Monthly Update: Learning + Development

A culture of continuous learning adds value to your company as a whole, as well as to the individual employees. In addition to accelerating skills development, employee learning and development programs can help organizations attract and retain a skilled workforce. With the introduction of new technology in this field, it’s important that organizations prepare to meet learning needs by understanding how to utilize these resources. In this month’s roundup, we’ve curated five articles on why your company should invest in learning and development and how you can incorporate it into your talent acquisition strategy.


Click here to read the full monthly round-up.

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5 REASONS EMPLOYER BRANDS BREAKDOWN & HOW TO AVOID AN EMPLOYER BRAND FAIL

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5 REASONS EMPLOYER BRANDS BREAKDOWN & HOW TO AVOID AN EMPLOYER BRAND FAIL

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these possibilities. So what can you do to avoid an employer brand breakdown and #EmployerBrandFail?


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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. Read on to learn how these long-standing brands have shifted to stay relevant with consumers’ evolving preferences, and how you can apply a similar approach to your employer brand strategy.

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6 Myths About Employer Brand Dispelled

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6 Myths About Employer Brand Dispelled

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.

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Talent and HR News Update: Social Media, Content Marketing + Recruiting

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Talent and HR News Update: Social Media, Content Marketing + Recruiting

In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you decide to share online plays a huge role in attracting high-quality candidates. In this month’s roundup, we’ve curated five articles on how to improve your content marketing strategy on social media to boost recruitment.


Click to read the full monthly round-up here.

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Welcome Emily Charczuk to #teamexaqueo!

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Welcome Emily Charczuk to #teamexaqueo!

It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team. We’re thrilled to welcome Emily Charczuk as an employer brand strategist to exaqueo!

Click to read the full blog post.

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