Talent and HR News Weekly Update: Candidate Experience

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Talent and HR News Weekly Update: Candidate Experience

Recently, I had the opportunity to join a conversation between several employer brand leaders and Kevin W. Grossman of the Talent Board and Candidate Experience Awards. The topic? Candidate experience research and best practices.

In the spirit of continuing the conversation, this week’s update will help you rethink or redefine how your organization approaches the candidate experience. Enjoy!
 

Read the full weekly update

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3 Consumer Marketing Lessons for Every Employer Brand Leader

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3 Consumer Marketing Lessons for Every Employer Brand Leader

Consumer marketers know brands require consistency to be successful. 

It’s how customers get to know their organizations’ products, services and purposes. It’s how brands build trust, reinforce their market position, communicate their value, and get their audience thinking and talking about them. 

Marketers also know brandsand connecting brand messages to peoplerequire up-front and ongoing research. As your company builds and refines its employer brand strategy, here are three consumer marketing lessons to help you succeed.

Get the full story

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Employer Branding Trendspotters—Share Your Ideas and Win

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Employer Branding Trendspotters—Share Your Ideas and Win

What employer branding trends and big ideas do you see for the New Year? As an employer brand leader, what do you most hope to tackle or solve in 2017? Share your thoughts via this quick survey (it’ll take less than 10 minutes) and you could win a $50 e-gift card. Think of this as a little extra cash for your Black Friday or Cyber Monday shopping. And, best of all, you may see your ideas in a future exaqueo blog post!
 

Take the employer brand trends survey now.

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Talent and HR News Weekly Update: Employee Engagement and Encouragement

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Talent and HR News Weekly Update: Employee Engagement and Encouragement

Employee engagement continues to be a hot topic, a high priority and a problem for HR and business leaders around the world. But employee engagement isn't a work problem. It's a life problem. When employees are disengaged the work influences are strong. Here are five articles to help you think about how (and why) to engage your people.
 

5 Ways To Boost Employee Engagement from Forbes

Besides talent attraction and retention, employee engagement has become a major challenge for businesses. It is essential for ensuring competitiveness and growth. Research reveals that employee engagement has a positive impact on performance and is key to competitive advantage.

Employee disengagement, however, has the opposite effect. Revealed through tardiness, absenteeism and general lack of enthusiasm, it results in lost productivity, higher turnover and disproportionately high business costs. In fact, 11 billion USD are lost annually due to employee turnover.
 

Read the full weekly update

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4 Delicious Thanksgiving Recipes from Our Incredibly Thankful Team

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4 Delicious Thanksgiving Recipes from Our Incredibly Thankful Team

With Thanksgiving just around the corner, team exaqueo is reflecting on all the things we have to be thankful for, including our families, friends, clients and each other. Additionally, we want to help you get ready for turkey day by sharing some of our favorite recipes. We hope your holiday is delicious and filled with time well spent with family and friends.

Access recipes and our Feeding America fundraiser.

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Talent and HR News Weekly Update: Recruiting and Retention

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Talent and HR News Weekly Update: Recruiting and Retention

When expertly executed, an effective employer brand strategy can make a positive impact on talent attraction, as well as talent retention. Here are five articles curated to help you recruit and retain best-fit talent. Enjoy!
 

1) How to Reinvent Retention Strategies That Work from Business 2 Community

Retention strategies for talent should be every company’s priority. It’s something that simply cannot slip past your radar. Competition is stiff, the market is actively looking for talented individuals and you have some of them. You have to be on your guard otherwise you’ll quickly watch your top resources slip away leaving behind a huge void in your talent pool.

There are several strategies companies have employed to encourage retention. Some of them include bonus plans, reward programs, training and so on. But if you’re working with a tight budget and still want to hold on to your top talent try these retention strategies.

Read the full weekly update.

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Career Resources for Veterans and the Recruiters Who Hire Them

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Career Resources for Veterans and the Recruiters Who Hire Them

Every year on Veterans Day, we pause and think about the sacrifice our military service men and women, and their families make for our country. For me, Veterans Day gets me thinking about my grandfather who was at Iwo Jima during WWII and my brother who is currently serving.

As many veterans will tell you, they don’t just want to be thanked, they want to be supported. Here at exaqueo, as we reflect on Veterans Day, we want you to consider how to help employ and support the career transitions of vets.

Get the full story and resource links

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

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Talent and HR News Weekly Update: Employees as Brand Ambassadors

When it comes to amplifying your organization's employer brand, your messengers are often times just as important as the message itself. Below are five recent articles to help you think through your approach to employee advocacy and brand ambassador programs. Enjoy! 

1) Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens from AdWeek

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

This past summer, MasterCard quietly launched an ambassador program that had employees share brand-minded news and other content across their personal social channels. The endeavor already has attracted 400 of its staffers, who use a company intranet that lets them post text, images and videos to Facebook, Twitter and LinkedIn.

Read the full weekly update

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

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TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clients. In that spirit, here are five articles about one of our favorite topics. Enjoy! 

1) How These 5 Companies Built Brands People Want to Work For from Inc.

Employer brand has become one of the most pressing issues for recruitment teams around the world. Here are some inspiring examples to kick-start you into action. Recruitment marketing is quickly becoming one of the hottest topics in business. And for good reason, too.

Believe it or not, 94 percent of candidates are more likely to apply for a job if that company actively manages their employer brand.

Read the full weekly update

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

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Talent and HR News Weekly Update: Hiring and Onboarding Advice

The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding experiences. Enjoy!

1) Why Brands Should Pass the Mic to Their Star Employees from Medium

Every brand wants to be a thought leader. The democratization of media — first through blogs, followed by social media — seemed to open the possibility that any brand could, provided they had something to say. But somewhere between ideation and execution, things got muddled.

At a time when digital media was offering everyone a microphone, brands responded with a muzzle. Instead, reaping the benefits of the full intellectual firepower of their employees, brands created a caste system that privileged the voices of executives over the ideas of employees, and introduced strict rules determining who is allowed to speak and in what context.

Read the full weekly update

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Talent and HR News Weekly Update: Employee Engagement and Hiring

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Talent and HR News Weekly Update: Employee Engagement and Hiring

Within employer branding, there are countless touch pointsacross the entire employment experience lifecyclethat influence a person's decision to choose, stay or leave an employer. In this week’s update, we share five articles addressing how to shape the candidate experience and retain best-fit talent.

How Escape Rooms, CSI:Labs, And Comedy Can Train Staff To Be Better At Their Jobs from Fast Company

Workplace training often feels like something to check off a to-do list. Companies spend about $130 billion each year on corporate education, according to a study by Bersin by Deloitte, yet research has found that the average adult forgets 40% of what they’ve learned after just 20 minutes and 64% by the next day.

Four companies have adopted some unusual ways to train employees on everything from technology to culture to get a better return on the investment. From comedy to DIY, these unique methods get employees to expand their skillsets while having fun.

Read the full weekly update

 

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Candidate Personas: Hiring Through Hearts and Minds

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Candidate Personas: Hiring Through Hearts and Minds

Are your recruiters struggling to make real connections with candidates? As former recruiters, we know that requisitions run together and the hiring process can become rote. And that’s how we lose the personal connections with target candidates we so desperately need.

Here at exaqueo, we take a lot of lessons from consumer marketing; one of which is using personas to inform marketing strategies. Consumer marketers use personas to get behind the buyer: who are they, how do they feel and what spurs their actions? By using a similar approach in talent acquisition, we create candidate personas to help our clients better reach and connect with best-fit talent.

Read more about personas and how to create them

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Talent and HR News Weekly Update: Hiring and Training Trends

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Talent and HR News Weekly Update: Hiring and Training Trends

It's the fourth quarter and many human resource professionals are deep into strategic planning for the upcoming year. This week's Talent and HR News Weekly Update includes insight to help you plan for your organization's future. Enjoy! 

New Report Reveals the Trends That Will Define Recruiting in 2017 from LinkedIn

It’s not too early to start for planning for 2017. The best way to do that is to look at this current year, assess how you stack against your peers and think about the trends that will shape your work over the next year. To help with that, LinkedIn just released its annual Global Recruiting Trends 2017 report.

The report is based on a survey of around 4,000 corporate talent acquisition leaders across 35 countries and it will give you a look into how recruiting leaders perceive the importance of their teams, the top metrics and priorities they track, as well as how they spend their budgets and where they’d like to invest.

Read the full weekly update

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Talent and HR News Weekly Update: Branding and Balance

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Talent and HR News Weekly Update: Branding and Balance

In case you missed these recent articles on employer brand and balance, we've rounded them up just for you. Enjoy!

In Defense of Work-Life Balance from Entrepreneur

The term “work-life balance” has been so frequently tossed around in the past decade that it has almost become meaningless -- a vague, distant goal that most claim to strive for but no one seems to wholly attain. In Silicon Valley especially, where your lack of sleep is a bragging right and the 40-hour workweek feels like a thing of the past, it’s easy to lose sight of the value of a meaningful life outside work, and some even view it as an impediment to professional success.

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The Employer Branding Debate: Who Owns It?

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The Employer Branding Debate: Who Owns It?

When it comes to the employer branding debate, it’s not so much about the brand itself. Perceptions and feelings people have toward a workplace exist with or without actively managing them. The debate is more around how an organization is structured to support it.

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Talent and HR News Weekly Update: Your Employer Brand

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Talent and HR News Weekly Update: Your Employer Brand

From your employer brand to employee recognition, here’s the latest talent and HR news. Enjoy!

1) 5 Ways in Which You Should Let Employees Influence Your Brand from Entrepreneur

“For employers, relinquishing control of the brand can be hard. But think of the upsides -- and they do exist. Relinquishing control of the company brand is intimidating for employers. But allowing their employees to have a say in it can be positive. Example: Recently, Starbucks changed its dress code policies, allowing employees to wear different types of hats (literally, not figuratively) and dye their hair unnatural colors. In this case, the company listened to employees and allowed them to drive the brand forward. Starbucks considered the benefits of connecting with different types of customers through employees’ colorful styles and saw the policy change as a chance to bring employees in on branding efforts…”

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Where the Heineken “Go Places” Employer Brand Campaign Went Wrong

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Where the Heineken “Go Places” Employer Brand Campaign Went Wrong

Have you seen it, Heineken’s Go Places ad and website? If you haven’t watched this latest, buzz-worthy employer branding ad, click on the embedded video below. It’s definitely worth a minute of your time. Once you’ve watched, explore the Go Places website and enter “The Interview” door. You will quickly realize why AdWeek stated this is an “HR campaign that’s as cool as any consumer ads it’s done.”

Here’s our take on this slick, sexy campaign.

Disclosure: Heineken is not our client.

The video is smart, lyrical poetry. The website is engagingly informative. You can’t help but want to spend time on the site, continue through The Interview door and discover the result of your interview. This is a prime example of just how impactful great creative can be. It creates buzz, strengthens brand awareness, and provides insight and differentiation into the employment experience. And it’s obvious a lot of time, energy, brainpower and money brought this idea to life.

But what happens when an engaged candidate clicks the green Apply To Jobs Via Career Site button? “It is a shockingly different user experience,” shares Kathleen O’Brien, lead consultant and project manager at exaqueo. “One that will likely create a high drop off rate at the part that matters most—the ATS conversion.”

Pull through a consistent experience.

According to AdWeek, there were three agencies that had a hand in the work (and clearly a budget most HR teams dream of). And while they put a great deal of thought into the user experience, they didn’t quite think about the candidate experience: what happens after their target audience clicks for jobs. It’s a great example of front-end excitement followed by unaligned copy and imagery, a typical back-end ATS experience and honestly, some candidate frustration.

We all want to wow users and attract talent, but it can’t just be the window dressing. It has to follow through. And that’s where you come in.

“While this campaign is really well done, there’s an incredible lesson to be learned,” explains Shannon Smedstad, lead consultant and newest member of the exaqueo team. “Great creative is nothing without HR strategy behind it. Nothing without thinking about how it affects your ATS, your tools, your systems, and your candidate and employee experiences.”

Campaigns must connect to strategy.

As HR and employer brand leaders, you know your workforce better than anyone else—it’s your expertise. Your people are at the heart of what you do, day in and day out. So while it’s exciting to wow the user and think big, don’t forget your roots, your people. They’re not customers. They’re candidates, they’re employees. And choosing a job is just a more impactful life experience.

Honestly, this is why exaqueo exists—to connect the wow with the people. To help illuminate your expertise. To help consumer marketers understand HR. And vice versa. As you’re planning for 2017, think about the impact you can make—and let us know how we can help you ensure the power of the creative connects purposefully to your HR strategy.

Employer branding cannot be done by an agency or marketing or communications alone.

They need you.

Watch the Heineken Go Places ad below, experience the full site and then tell us what you think in the comments.

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Susan LaMotte is the founder of exaqueo, a workforce consultancy that helps companies build cultures, employer brands and talent strategies. Contact exaqueo to learn how to better compete for talent by building honest, authentic employer brands and powerful talent attraction and retention programs.

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Talent and HR News Weekly Roundup: Employer Brand and More

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Talent and HR News Weekly Roundup: Employer Brand and More

Here’s a mix of the latest news on employer brand, culture, employee referrals and more. Enjoy! 

1) Employer Branding Best Practices for Small Businesses and Startups from 42Hire

“One of the most overlooked challenges that small businesses and startups face as they experience growth is their ability to become competitive when looking for high quality employees. Many of these small businesses and startups are competing for the same talent as much larger, more established organizations, ranging from Enterprise level companies to established mid-sized businesses and other small businesses. While it’s hard enough to find the right person to fill a role, it becomes an even more daunting task when you are a relative unknown commodity in a hyper competitive market…”

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Talent and HR News Weekly Roundup: All About Culture

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Talent and HR News Weekly Roundup: All About Culture

At exaqueo, we believe that culture is the way in which you work--the norms and values that define who you are as a business and what makes you different. It's how you get work done and the way people are expected to behave. Culture is your foundation and then your build your business around it. That said, here’s the latest news on workplace culture. Enjoy!

1) The Ultimate Guide to Improving Workplace Culture from SnackNation

“Improving workplace culture is a thorny issue for most business leaders. It’s something that they probably know is important, but can’t quite get a handle on. Finance, strategy, product development, operations – those are the tangible, measurable elements of their business.

But Culture? That’s the definition of the “soft stuff,” the stuff they probably skimmed over in business school, the stuff that makes their eyes glaze over whenever speakers bring it up at conferences. However, more and more leaders are learning it’s no coincidence that the biggest, best, and most innovative companies also happen to have great cultures. In fact, so often these companies are great precisely because they have phenomenal workplace cultures…”

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It’s OK Not To Be A “Technical” Recruiter

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It’s OK Not To Be A “Technical” Recruiter

There is a pervasive thought among technical candidates these days that the recruiters who are contacting them for opportunities haven't got a clue as to what they are doing. And, by and large, they are absolutely correct. After all, we're recruiters, and we're in a profession that has little to no barrier to entry. 

While it's been proven that with the right amount of (correct) training, strong recruiters can be built in the model of nurture over nature, it doesn't happen by osmosis. So what can we do in order to help prepare ourselves better to speak with technical candidates? Because doing so will not only help us recruit better and build a stronger rapport with candidates, but will indirectly have a positive impact on your company's recruiting brand. 

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