Human Resources Today
exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

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exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to be football-related. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

Whether you’re an employer brand veteran or looking for your way into this growing profession, here are few ways to advance your employer brand skills to the end-zone … inch by inch.

Click to read the full post.

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exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

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exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.  
 

Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet? Because recruiters are terrible writers? Because everyone wants to up their SEO and Google for Jobs game? Because applicant tracking systems continue to limit job description creativity and interactivity?

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EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

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EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another. That’s how we grow individually as employer brand practitioners and how we push our industry forward.  

 

Tapping into our team’s diverse experiences and career paths, we’ve put together a list of fiction and nonfiction books that cover a wide range of topics including history, motherhood, workplace insights, employer branding, culture and consulting. So whether you’re looking for a fiction book to escape in during your lunch break or an expertly written book to sit on your desk for a moment’s notice piece of advice, check out the books in the exaqueo book club:

 

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Interview with Author George Anders

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Interview with Author George Anders

From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Liberal Arts Education.” His high regard for this educational approach and his advice on how to approach a job search with a liberal arts degree are not only encouraging but will serve students and recruiters alike and improve their odds for success.

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5 Things University Recruitment Teams Need to Do Now

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5 Things University Recruitment Teams Need to Do Now

Fall is sneaking up on us. Halloween decorations are hitting the grocery store shelves. And before we know it, sweaters and boots will be the daily uniform. As always, this time of year gets many people—parents, students, teachers and recruiters—thinking about back-to-school. At exaqueo, we are passionate about helping clients tackle tough talent challenges by using smart strategies. Often, we are asked to offer our expertise in the area of university recruitment.

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Your Employer Brand Is a Hero

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Your Employer Brand Is a Hero

Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and benefit of the outcome.

For almost a week, Hurricane Harvey repeatedly hammered the Texas and Louisiana Gulf coasts. In a matter of hours, conversations shifted from back-to-school shopping and Friday night football to survival supplies and rescue efforts. As the rain stopped, recovery began, and a new reality set in.

Read on...

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Talent and HR News Update: Social Media and University Recruitment

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Talent and HR News Update: Social Media and University Recruitment

When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to help you think through your university and social recruiting strategies and tactics. Stay tuned to the exaqueo blog for our upcoming article on what university recruitment teams need to start doing -- now.

Read the full monthly update.

 

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5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not

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5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not

Everyone wants their employees talking about them, until they don’t. Until they read that negative review. Until someone sends a brash email that ends up on the internet. Until an employee uses the company logo as their profile picture. Until an employee has a bad day and vents via a status update which, somehow magically, gets back to HR. 

Here are five types of employees who will activate your brand and three pro tips on how you can thoughtfully manage them—and your employer brand.

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HOW THE SOLAR ECLIPSE CAN INSPIRE YOUR EMPLOYER BRAND

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HOW THE SOLAR ECLIPSE CAN INSPIRE YOUR EMPLOYER BRAND

Here at exaqueo, we believe strong employer brands also happen when there is alignment. Employer brand is no longer something that one team does. It’s a long-term strategic objective that brings together talent acquisition, human resources, communications, information technology, and marketing. It’s vital that there be alignment and partnership between these functions and stakeholders because employer branding affects and influences so many areas. The entire employee lifecycle—from pre-applicant to alumnus—and even corporate marketing are impacted by employer branding.

Read on...

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Your Vacation Days, Employees, and Employer Brand: Are You Taking Them Seriously?

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Your Vacation Days, Employees, and Employer Brand: Are You Taking Them Seriously?

There are only four more months of this year. How are your vacation days looking? If you’re like most American employees, you probably haven’t taken a vacation yet this year. You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year.

Vacation days don’t come easy in America. We are a work culture that rarely sleeps, never unplugs, and struggles to not check emails. For these reasons and more, taking time off can be challenging. But that doesn’t mean you shouldn’t.

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Be Real About Diversity and Your Employer Brand

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Be Real About Diversity and Your Employer Brand

As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Whenever the topic of diversity comes up, it’s usually race or gender related. However, many of us can agree, diversity is so much more than that. Diversity is also about understanding and embracing the differences that exist, not checking off the boxes.

Read the full post.

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11 Ways to Support Employees Who Travel for Work

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11 Ways to Support Employees Who Travel for Work

Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business travel over the next few months. 

While some employees may travel once a year, there are others for whom business travel is nearly a way of life. At exaqueo, our team travels to support the needs of our clients. Some of our clients jet set extensively around the world to meet the needs of their companies. From the casual business traveler to the road warrior, what are the best ways organizations can support their employees?

Whether you work for a small non-for-profit or a large, multi-national organization, here are ideas to ease travel stresses, while showing your employees you care. This is especially important for organizations who say they put “employees first” as part of their employer brand.

Read more about how your employee travel tactics can indeed support your broader employer brand strategy.

 

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Should Your Brand Be Family Friendly?

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Should Your Brand Be Family Friendly?

The headline (like many these days) was provocative: 'Inside Apple's New Campus: No Childcare But You Can Freeze Your Eggs.' Sure, the new campus is beautiful and innovative. But for a company like Apple to have such conflicting benefits? It seems like a bad business and bad PR move.

The overall subtext seems obvious--Apple wants employees who can work as long and hard as possible. And the campus is largely male-dominated given it's heavy, engineer-laden workforce. But is that a bad thing? If you're a parent who works (or wants to work) at Apple, or a proponent of inclusion at any level, sure.  

As an Apple customer and new mom back at work today after my maternity leave I'm greatly disappointed. But as a company CEO and employer brand strategist I'm not.

Read more about whether Apple's decision is the right one.

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Don’t Forget: Your Interns Are Employer Brand Ambassadors

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Don’t Forget: Your Interns Are Employer Brand Ambassadors

With graduation and intern season upon us, we want to focus on Millennials and Generation Z and share how internship programs can be mutually beneficial for both the company and the employee. This post is written by Elizabeth Meyer, exaqueo’s Marketing and Communications associate, rising senior at the University of Richmond, and seasoned, three-time intern.

 

Read about how your interns can become employer brand ambassadors (official or unofficial) for your company.

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What does Elon Musk have to do with employer branding?

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What does Elon Musk have to do with employer branding?

Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Elon Musk is a multi-billion dollar businessman, engineer, and inventor. Think Tesla, SpaceX, and SolarCity. He’s super rich, forward thinking, smart, and driven. And, he is credited on sites like Reddit, Inc., and Business Insider, as saying:   

“It is important to view knowledge as sort of a semantic tree -- make sure you understand the fundamental principles, i.e. the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.”

Understand the trunk and big branches before you get to the leaves. Musk makes such a profound point, and immediately makes me think of employer branding. How, you ask? Over the years, I’ve observed that sometimes, some companies seem to rush straight to the “leaves” of their employer brand work, before truly understanding the “trunk.”

Keep reading … this will make sense soon enough.

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The Power of 3: Employer Branding Themes from #EBrandCon

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The Power of 3: Employer Branding Themes from #EBrandCon

Have you ever heard that good things come in threes? It’s not just folklore, “the rule of three” is a long-established theme woven into life, thought models and masterful storytelling shared through the ages. Its Latin roots “omne trium perfectum”, meaning “every set of three is perfect” or simply put, “complete.”

On the heels of the Employer Brand Strategies Conference (#EBrandCon) last month, I started thinking about how the rule of three both connects in employer brand and three key themes interwoven throughout the conference.

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