Human Resources Today
Launching an Employer Brand Partner Search

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Launching an Employer Brand Partner Search

Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP).  When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!

There are a number of key things to consider when building an employer brand. Once you’ve decided to begin, and you’ve decided that an external partner should be part of the journey, the real fun begins.


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Talent and HR News Monthly Update: Learning + Development

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Talent and HR News Monthly Update: Learning + Development

A culture of continuous learning adds value to your company as a whole, as well as to the individual employees. In addition to accelerating skills development, employee learning and development programs can help organizations attract and retain a skilled workforce. With the introduction of new technology in this field, it’s important that organizations prepare to meet learning needs by understanding how to utilize these resources. In this month’s roundup, we’ve curated five articles on why your company should invest in learning and development and how you can incorporate it into your talent acquisition strategy.


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5 REASONS EMPLOYER BRANDS BREAKDOWN & HOW TO AVOID AN EMPLOYER BRAND FAIL

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5 REASONS EMPLOYER BRANDS BREAKDOWN & HOW TO AVOID AN EMPLOYER BRAND FAIL

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these possibilities. So what can you do to avoid an employer brand breakdown and #EmployerBrandFail?


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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. Read on to learn how these long-standing brands have shifted to stay relevant with consumers’ evolving preferences, and how you can apply a similar approach to your employer brand strategy.

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6 Myths About Employer Brand Dispelled

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6 Myths About Employer Brand Dispelled

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.

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Talent and HR News Update: Social Media, Content Marketing + Recruiting

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Talent and HR News Update: Social Media, Content Marketing + Recruiting

In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you decide to share online plays a huge role in attracting high-quality candidates. In this month’s roundup, we’ve curated five articles on how to improve your content marketing strategy on social media to boost recruitment.


Click to read the full monthly round-up here.

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Welcome Emily Charczuk to #teamexaqueo!

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Welcome Emily Charczuk to #teamexaqueo!

It’s an exciting time here at exaqueo! The end of summer and beginning of fall always brings an increase in client engagements, new proposals, and work-related travel. With our virtual offices buzzing, it’s a great time to announce the newest member of our team. We’re thrilled to welcome Emily Charczuk as an employer brand strategist to exaqueo!

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5 WAYS TO IMPROVE CORPORATE TRAVEL FOR YOUR EMPLOYEES

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5 WAYS TO IMPROVE CORPORATE TRAVEL FOR YOUR EMPLOYEES

As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too. Given the significant role business travel plays in employee satisfaction and candidate attraction, what can organizations do to help make corporate travel better for employees?

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TALENT AND HR NEWS UPDATE: DIVERSITY + INCLUSION MONTH

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TALENT AND HR NEWS UPDATE: DIVERSITY + INCLUSION MONTH

A diverse workforce is essential for bringing innovative ideas and new ways of thinking to the table. In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. In this month’s round-up, we’ve curated five articles with insights into how to diversify your workforce and the advantages of doing so.


Click to read the full monthly round-up here.

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SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

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SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch...On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I pour my first glass of the blush pink wine.

Rosé has gone from tacky to tasteful. It’s become chic, modern, and classy.  At its core, rosé is the same old product, but with a totally different vibe. Was there some sort of strategy behind all of this, or was it luck? While a pinch of serendipity plays into most cultural phenomena, there is often something more behind it.

What can we learn about employer brand from rosé? Click here to read the full blog post.

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25 EMPLOYEE WELLNESS ACTIVITIES THAT COST LITTLE TO NOTHING

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25 EMPLOYEE WELLNESS ACTIVITIES THAT COST LITTLE TO NOTHING

Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Often the most effective initiatives are the simplest ones and employees are more likely to participate if it’s easy to follow along. So, whether you’re in human resources, part of an employee resource group, or a corporate wellness leader, we hope you find these activities, curated by team exaqueo, helpful in building healthy habits at your organization!

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9 HASHTAGS TO INSPIRE YOUR EMPLOYER BRAND CONTENT

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9 HASHTAGS TO INSPIRE YOUR EMPLOYER BRAND CONTENT

When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Here are nine, hand-picked hashtags to consider adding to your editorial calendar between now and the end of 2018. In addition to holiday-specific hashtags, remember to include your employer brand-approved hashtag(s) to promote awareness for your organization.


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WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS

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WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS

For more than a decade, I worked in university recruitment -- at a Washington, D.C. area staffing firm and for one of the largest auto insurance companies in the United States. Each fall and spring semester, I’d pack up our career fair booth, ship boxes of brochures and swag (stuff we all get), and travel to colleges and universities across the country. On campus, we handed out pens, pencils, highlighters, and cups. One year, we had digital music download codes, paper fans, and drink coasters. And, without fail, every summer during our campus strategy planning session, our team had the “giveaway” conversation.

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TALENT AND HR NEWS UPDATE: VACATION + TIME OFF

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TALENT AND HR NEWS UPDATE: VACATION + TIME OFF

More and more organizations are focusing on the importance of employee health, which includes encouraging employees to take paid time off (PTO) for vacation. From increased productivity at work to decreased health care costs, there are a number of positive impacts of taking time away from work. In this month’s update, we’ve curated five articles to help you understand what PTO policy is best for your organization and how to best encourage your employees to take time off to maintain a healthy work-life balance.

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