Human Resources Today
CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

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CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful effect on your employer brand.

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo, our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients. And, we’ve had the opportunity to interview several incredible people (at our client organizations) who make giving back part of the fabric of their lives.

 

Click here to read the full post and access Employer Brand Gives Back, a digital storybook featuring employees, recognized by their employer because of their commitment to giving back. 

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FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT

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FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT

In an era of talent shortages and skill gaps, organizations are continuing to face the same hiring challenges they did ten years ago: how to find talent that stays and performs.

Trends have continued to drive potential solutions to the process, such as trying new hiring technologies, the expanding presence at key conferences or online communities and the multi-billion dollar engagement survey industry. Companies also started relying heavily on culture fit—shouting values from rooftops and searching for the right words, images and marketing strategies to bring those values to life.

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Welcome Sarah Thacker to #teamexaqueo!

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Welcome Sarah Thacker to #teamexaqueo!

I’ve always found Fall to be a time of focus. Settling in, hunkering down and preparing for the road ahead. There’s something about the change of seasons that energizes and excites. Here at exaqueo, we’re more focused than ever on delivering the full employer brand experience. And that means we’re privileged and proud to be adding to our team again!

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CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

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CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

A career expert in culture, with over 30 years in hospitality including executive roles at The Ritz-Carlton Hotel Company and Carnival Cruise Lines, Kevin Richeson understands how the way people behave at work is the biggest driver in business success. Recently, he sat down with exaqueo brand strategist, Emily Fritz, to share his unique perspective on culture. From the meaning of culture to why it’s important, Kevin provided valuable takeaways on this topic of company culture.

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exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

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exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. My response was simple: “get marketing on your side.”  

Employer brand has historically been about execution. In its infancy, it was help wanted ads in the newspaper, radio spots and job board postings. In more modern times, it adds social media, digital apps and online media buys--all spaces and strategies typically led by Marketing. But most organizations still lack a true employer brand strategy due to lack of experience, resources and spend.

We have so much to learn from our marketing colleagues. Yet, our relationships are traditionally distant and/or strained.

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exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

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exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.  

Whenever a question about using stock images versus employee photos comes up, the employer brand community’s overwhelming response is to use employee photos. Using real employees -- in true to life workplace scenarios -- supports the authenticity of an organization’s unique employment experience. However, while some employer brand professionals abhor stock photography, many often find themselves with a limited internal library of high quality, high resolution photos to use.

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Your (Possibly) Forgotten Employer Brand Ambassadors

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Your (Possibly) Forgotten Employer Brand Ambassadors

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. If you haven’t had a chance to read that article, stop and read it here.

Now, we want to share with you some additional insight and ideas for empowering yet another cohort of employer brand ambassadors. It’s possibly a group that you’ve forgotten. Or perhaps one that you haven’t quite considered yet. Who are they?

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Welcome Ian Moore to #teamexaqueo!

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Welcome Ian Moore to #teamexaqueo!

 

Years ago when I founded exaqueo, I knew I wanted to build a team of passionate and talented employer brand experts. Over the past year, I’m excited to share, exaqueo has doubled in size. The growth of our team is on par with the reach and impact we’re having on organizations around the world, and I couldn’t be more excited for what the future holds.

Working with exaqueo is different--our team member have exceptional employer brand experience. In fact, it’s one of the reasons our company is completely virtual. If we were concentrated just in one city, we wouldn’t have access to the exceptional, talented team we have across the country.

Please join us in welcoming Ian!

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exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

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exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to be football-related. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

Whether you’re an employer brand veteran or looking for your way into this growing profession, here are few ways to advance your employer brand skills to the end-zone … inch by inch.

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exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

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exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts.  
 

Conversations about how to write compelling, effective job descriptions have been going on for as long as many of us can remember. So, why the continued dialogue? Because no one has nailed it yet? Because recruiters are terrible writers? Because everyone wants to up their SEO and Google for Jobs game? Because applicant tracking systems continue to limit job description creativity and interactivity?

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EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

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EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another. That’s how we grow individually as employer brand practitioners and how we push our industry forward.  

 

Tapping into our team’s diverse experiences and career paths, we’ve put together a list of fiction and nonfiction books that cover a wide range of topics including history, motherhood, workplace insights, employer branding, culture and consulting. So whether you’re looking for a fiction book to escape in during your lunch break or an expertly written book to sit on your desk for a moment’s notice piece of advice, check out the books in the exaqueo book club:

 

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Interview with Author George Anders

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Interview with Author George Anders

From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Liberal Arts Education.” His high regard for this educational approach and his advice on how to approach a job search with a liberal arts degree are not only encouraging but will serve students and recruiters alike and improve their odds for success.

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5 Things University Recruitment Teams Need to Do Now

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5 Things University Recruitment Teams Need to Do Now

Fall is sneaking up on us. Halloween decorations are hitting the grocery store shelves. And before we know it, sweaters and boots will be the daily uniform. As always, this time of year gets many people—parents, students, teachers and recruiters—thinking about back-to-school. At exaqueo, we are passionate about helping clients tackle tough talent challenges by using smart strategies. Often, we are asked to offer our expertise in the area of university recruitment.

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Your Employer Brand Is a Hero

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Your Employer Brand Is a Hero

Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and benefit of the outcome.

For almost a week, Hurricane Harvey repeatedly hammered the Texas and Louisiana Gulf coasts. In a matter of hours, conversations shifted from back-to-school shopping and Friday night football to survival supplies and rescue efforts. As the rain stopped, recovery began, and a new reality set in.

Read on...

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Talent and HR News Update: Social Media and University Recruitment

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Talent and HR News Update: Social Media and University Recruitment

When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to help you think through your university and social recruiting strategies and tactics. Stay tuned to the exaqueo blog for our upcoming article on what university recruitment teams need to start doing -- now.

Read the full monthly update.

 

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