Human Resources Today

Give, verb
freely transfer the possession of (something) to (someone)

There are many benefits of freely giving your time, money or other resources, and the benefits aren’t merely for the recipient. There are also benefits to the giver, including increased confidence, decreased loneliness, and feeling as if you are part of something bigger than just yourself. In the spirit of #GivingTuesday, we want to take a moment to reflect on giving back, and how it can have an incredible impact on your life and those around you.

Last week, we released Employer Brand Gives Back, a digital storybook featuring a collection of giving stories from employees at our client organizations. These employees are recognized by their employers because of their commitment to giving back. These everyday heroes go above and beyond to contribute to their communities and make the world a better place.

To celebrate the generosity and selflessness of these employees, we compiled their stories to share and inspire others to give back.

Giving back is good for the soul and your company

The value of altruism to your employer brand is tremendous. (<-- Click to tweet!)

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful effect on your employer brand.

As more and more candidates are looking for organizations who care about more than just the bottom line, giving back can be what sets your organization apart. In fact, 75% of millennials say they would take a pay cut to work for a socially responsible company.  

Make giving back a part of your employer brand

Not sure where to start? Read Employer Brand Gives Back and get inspired to capture stories from your organization’s employees. On page 32, you’ll find 10 top recommendations on how to help elevate your employer brand while doing good for others.

Here are the first five recommendations:

  1. Host an annual volunteering day with events and activities, both inside and outside of the office. Track team and individual efforts throughout the day and showcase successes at the end.
  2. Match a percentage of employee donations to charities of their choice. Promote donations through career social media channels.
  3. Add a volunteering page to your career site to showcase employees’ involvement and the organization’s commitment.
  4. Interview employees at volunteer activities and share their testimonials in recruitment marketing materials.
  5. Develop a hashtag for company-specific volunteer activities. Teach employees how to use it via social media when participating in these activities.

Giving doesn’t have to end with the holidays

This time of year is a wonderful reason to give back, but it doesn’t have to end when the clock strikes midnight on December 31! Think about your employer brand strategy for 2018 and how you can giving back can be tied to it. Ask yourself and your team these questions:

  • Are volunteer or community service activities key to keeping top performers at our organization? Are we or can we better measure this?
  • Are socially responsible activities positively impacting overall employee engagement and employee retention? How do we know? What does the data tell us?
  • How do our corporate responsibility programs influence candidates who are considering working at our organization? Is there a way to measure this.

If you don’t have the answers to start making decisions, start 2018 off right by connecting your volunteer activities to your HR metrics. If your data all leads to positive outcomes -- for your communities, your people and your company --  please continue to find ways to incorporate giving back. Then share these stories; showcase the good in the world. You’ll not only benefit your employer brand, you’ll benefit the world around you, too.

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