Blog

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.

Jennifer Beyer is no stranger to the world of employer brand and recruitment marketing. Currently, she is in the midst of launching Fannie Mae’s new employer brand, “Future Makers,” which is strategically aligned to data-backed employer brand pillars.

The global pandemic hasn’t eliminated the need for employee stories and images. In fact, it’s accelerated their importance. Showing the human side of your organization has never been more critical as candidates look to find a place where they’ll feel welcomed, supported. and safe.

Employer brand and DEI should co-exist at every turn, not exist in separate silos. Now, more than ever, employer brand professionals need to see these functions as two threads in the same fabric.

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

If there were ever a time for looking for the silver lining, it's now. This is especially true at next week's Global Talent Acquisition Week where lessons learned and looks ahead will be on full display.

Dear Clients: before we get too far into 2021, let me be clear about what we do, why we serve you, and what you mean to us: everything.

As you further develop your 2021 people strategy, here are five ways employers can prioritize people and ensure they are set-up for success.

COVID-19’s impact on the world of work is without question. The big question employer brand leaders need to ask themselves is: How will our organization show up in the labor market? 

It’s safe to say that this year did not go as planned. So what will 2021 bring? ‍I’ve tapped into team exaqueo’s more than 150 years of combined HR, marketing, and employer brand experience to compile our best employer brand predictions for the New Year.

In the second post of our blog series called Lessons from 2020, hear from Anthony Chidoro is the Communications, Branding, and Development Lead at Lyft.

We are all counting down to the end of 2020. In our first post in our blog series called Lessons from 2020, hear from Kerry Noone, Director of Recruitment Marketing & Advertising at CVS Health, as she reflects on the year, how she navigated change, and her aspirations for the New Year.

Have you started your holiday shopping? If you have friends or family members who are now working from home, check out our list of must-have #WFH essentials for those working at home.

My son came bursting into my room: "Mom! One of my puzzle pieces doesn't fit!" Puzzles tell a story--from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture. A journey every content marketer is on every day. 

Tom joins us as an Associate Employer Brand Strategist, responsible for telling the authentic, real, and diverse stories of our clients

Jazmyn joins us as an associate employer brand strategist, responsible for providing valuable support to projects, both strategically and tactically, including engagement with clients as well as employer brand consulting and content development.

If you missed this informative three-day virtual event, we pulled together some of the tweets from the conference to give you insight into what was shared.

EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals.

DEI shouldn’t sit in a silo. As we are seeing now more than ever, organizations are being held accountable, and consumers and employees are looking for action.

Who you are as a company during times like this really starts with who you are as an employer. And no better person that Tisha Leslie to reflect on what brands should--and shouldn't--be doing right now.

After the reality of COVID-19 set in, many employers accelerated virtual work capabilities enabling teams to work from anywhere.

This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset.

We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing.