Human Resources Today

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Recruitment Marketing

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

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12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and externally. Content powers the flipping of the switch on existing channels to the new employer brand creative and messaging.


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