Human Resources Today
Voice of the Client: How Olympus Stays True to Employees

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Voice of the Client: How Olympus Stays True to Employees

When Olympus Corporation of the Americas (OCA) decided to go down the path of a corporate brand overhaul, leaders in the Human Resources department saw an opportunity to discover who they are as a company. As the corporate brand began to take shape, so did the Olympus employer value proposition (EVP).

Recently, the exaqueo team had the opportunity to partner with Therese Beck, Olympus’ director of employee experience. Together, we worked to connect the company’s new EVP to both the employee and candidate experience, thereby, helping Olympus to stay true to who they are as a company and to their employees. I had the pleasure of talking with Therese about the journey the company is on.

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Captivate Candidates Before They Even Apply

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Captivate Candidates Before They Even Apply

Tax time and candidate experience have something in common! Well, that’s a stretch but I’ll show you the connection. It can be challenging to continue to keep candidates engaged and build those relationships, let alone be proactive and personalize a process. But it will set you apart. 

Learn how to keep an eye out for potential candidates and find a way to captivate them before they even apply.

 

Read the full blog post here.

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Talent and HR News Monthly Update: Women's History Month / Working Moms

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Talent and HR News Monthly Update: Women's History Month / Working Moms

As a woman-owned business, we are especially proud to celebrate this month. Women’s History Month and International Women’s Day remind us of how lucky we are to be led by such a strong, entrepreneurial, intelligent woman, and to work alongside them everyday. As we admire our female colleagues, mentors, and role models, we have no doubt that the world could benefit from a few more female voices in the workforce. So for this month’s roundup, #teamexaqueo curated five articles on women in the workforce and on the progress that still needs to be made.

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A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

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A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

What happens if you ignore your candidate experience?

That is a question the recently released 2017 North American Candidate Experience research report sheds some light on. At a high level, ignoring your candidate experience (or creating a negative experience) will create a ripple effect that will impact your organization’s ability to find and hire qualified talent. Period.  

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Celebrate Valentine’s Day by Sending #EBLove

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Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps us all learn and grow as EB professionals.

That’s why for Valentine’s Day this year, we are highlighting peers and organizations who are doing love-noteworthy things in the employer brand industry. We hope to send appreciation, create new dialogues and inspire others in employer branding.

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How to Create Moments That Matter in the Candidate Experience

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How to Create Moments That Matter in the Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work. We look at recruiting as a process and reviewing applications as a task we can’t wait to cross off our to-do list.

I think it’s time to rethink recruiting and infuse more meaningful, human moments back into the candidate experience. 

Click here to read the full post. 

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#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

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#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

Americans don’t truly embrace the definition of vacation or taking any extended periods of recreation. In fact, when they do take time off it’s a tethered vacation, remaining connected the entire time. Or only take time off when there’s a national holiday and forced out of the office. But whether you are American or not, vacations don’t always fall top of the list when starting a new year. Why is that?

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CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

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CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot deal.

Deloitte’s mergers and acquisitions trends report for 2018 predicts a busy year ahead for M&A activity with over a third of companies $1 billion and larger planning to increase their acquisition volume and almost 30% of large private equity firms expect deals to increase "significantly."

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Big Idea 2018: Making the Shift from Employer Brand Launch to Management

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Big Idea 2018: Making the Shift from Employer Brand Launch to Management

Imagine this: your organization spent thousands of dollars to conduct workforce research to build an authentic employer brand that launches perfectly. There is excitement around the new employer brand launch, complete with a thunderclap, champagne and branded cookies. But, what happens after the initial launch and excitement fizzles? What happens after time passes?

What we have seen, both as in-house practitioners and as consultants to our clients, is a shift from employer brand launch to daily employer brand management. This shift can be a very telling and trying time for an organization, particularly around ensuring brand consistency across locations and countries. There is a risk of recruiters going rogue on messaging. There is a risk of teams developing off-brand career microsites and creative collateral. There is a risk of rewinding the clock to before your employer brand initiative ever began.

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LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

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LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

You may be wrapping presents, lighting candles, or decorating trees. But here at exaqueo, we’re already looking ahead to 2018. In an ever-expanding field like employer brand, it seems there’s a new technology, economic shift or brand trend to track every day. And 2017 was no different.

One of our core values at exaqueo is "seek to understand." For every challenge, obstacle, or misstep, rather than place blame or dwell, we look to learn and move forward. That’s how I look at a year in review too. It’s great to reflect back, but I’m more interested in how I can take what I’ve learned and use it to forge ahead.

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CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

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CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

It is the time of year to celebrate success, spend time with family and friends, and look toward to 2018 with optimism and hope for an amazing year ahead. My entire life I have enjoyed this time of year. There is something about reminiscing and dreaming of the future that brings motivation and excitement to the year ahead. And this is also the way I feel about employer brand and talent strategy. (Yes, this field excites me as much as the holidays!)

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CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

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CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful effect on your employer brand.

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

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EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo, our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankful for, including our families, friends, and clients. And, we’ve had the opportunity to interview several incredible people (at our client organizations) who make giving back part of the fabric of their lives.

 

Click here to read the full post and access Employer Brand Gives Back, a digital storybook featuring employees, recognized by their employer because of their commitment to giving back. 

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