Job Summary‍

A career at Sono Bello means being part of a dynamic and high-energy work environment, where each one of our team members can make a difference. We love what we do, and it shows. We are the national leader in providing cutting-edge, personalized body transformations. We believe everyone deserves to have their best body today and pursue their best life now.

We seek an Employer Brand Manager who will play a critical role in further connecting Sono Bello to the hearts and minds of our current and prospective employees. You will support the development of a clear employer brand. You will own and spearhead employer brand strategies focused on growing brand awareness across internal and external channels. The Employer Brand Manager will be responsible for developing and executing engaging marketing programs aligned with recruiting goals and a compelling talent narrative. You will also design new and/or support current internal employee communication programs.
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The Employer Brand Manager will get to:‍

- Own key employer initiatives – from brainstorming and conception to planning, executing, and measuring - to drive brand awareness, engagement, and loyalty among our current and prospective employees.

- In collaboration with the Talent team, develop employer brand messaging that articulates our why and value proposition.

- Create and disseminate the talent brand story and leverage our origin story, developing content for various marketing channels (e.g., careers website, email, blog, etc.)

- Write engaging content to showcase the current employee experience, source stories, and develop thought leadership content.

- Work cross-functionally to deliver well-organized, timely, and successful internal/ external marketing campaigns.

- Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.

- Leverage research and insights to identify or craft opportunities to support recruiting goals.

- Create tools, content, or presentations to build brand ambassadors.

- Collaborate with our Creative team to ensure the marketing and recruiting goals are aligned and on-brand.

- Collaborate with the Talent team on recruiting strategy, events, and materials.

- Understand the talent profiles for the organization and develop a robust employer branding strategy.

- Apply best practices and approaches from brand marketing, digital media, and communications to the Talent and HR teams.

- Promote and communicate the employee value proposition through various digital platforms.

- Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.

- Develop campaigns to build brand affinity and advocacy amongst employees; help build a brand ambassador program.

- Monitor and measure the effectiveness of talent marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback on these results to stakeholders.
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Your experience:‍

- Bachelor’s degree in Marketing, Communications Psychology, Behavioral Science, or related discipline
- 5+ years of experience in marketing, brand, or advertising research and/or brand strategy
- Ready to share & implement best practices from a proven track record in a fast-growth brand marketing field
- Experience in creating/ implementing enterprise-wide culture engagement initiatives/ programs
- Integrated marketing experience – advertising, marketing, public relations, a plus
- Recruiting knowledge and employer brand experience is a must
- Social media and content marketing experience
- Well-versed in using LinkedIn, Glassdoor, and Indeed
- Experience in managing website content and working with Google Analytics or similar tools
- WordPress knowledge and experience, a plus
- High proficiency in English (both written and verbal)