EMPLOYER BRAND FROM RESEARCH TO CREATIVE

“exaqueo is a fantastic employer brand partner. Their advice and expertise is rooted in research and data. Their employer brand strategists have strong knowledge about, and experience in the EB function. In addition, they are creative and think outside the box. If you want an authentic, but powerful EVP - work with this team.” - executive leader, F500 client


We do custom, well-founded research so you're not building an employer brand based on assumptions.  
RESULT:
You understand the reality of how your high-potential candidates and employees think, feel, and act, and determine what employer brand and recruitment marketing decisions work best for your organization.

  • Learn who your high-potential employees really are, what their lives are like, and how work fits into that

  • Go beyond quantitative survey research to ask “why” and “how,” instead of settling for a scale rating

  • Use unbiased and behavioral research techniques to learn the reality of your unique corporate culture

  • Define your employer value proposition (EVP) and what makes your employment experience truly authentic

  • Understand your competitors' employer brand, tactics, and messaging, and then let us help you differentiate based on research


We build and strengthen unique, differentiated employer brands.
RESULT: 
Build, manage, and activate an employer brand and employment experience that resonates with the talent you know will be engaged and thrive inside your organization.

  • Build research-driven employer brands based on the reality of your employment experience

  • Position your employer brand effectively and authentically against global and market-specific talent competitors

  • Pull your employer brand through to every element of the holistic employment experience (not just recruiting)

  • Manage and align the marketing and communications of your employer brand to drive consistency, loyalty, and value

  • Develop exceptional creative and digital assets--from your careers site to recruitment advertising--to amplify your employer brand


We develop talent strategies built directly on your employer brand foundation.
RESULT: Develop brand-aligned talent strategies that attract and retain the high-potential employees who thrive in your organization.
 

  • Develop candidate experience and hiring processes to best deliver your employer brand

  • Design authentic, results-driven talent attraction and employee retention campaigns specifically targeted to your HIPO audience

  • Brand and align your talent acquisition tools and technologies with your unique employer brand

  • Strengthen and pull-through your employer brand to the key, diverse groups and geographies that matter most to your business


Let's talk if you want a full-service employer brand partner. We'll start with a discovery call and develop a custom engagement or retainer proposal for your organization.