EMPLOYER BRAND STRATEGY, ACTIVATION + CREATIVE

Brands are only as strong as they are consistent.  Without an employer brand architecture, you're executing without strategy. Building an employer brand foundation ensures every message, touchpoint, and creative asset aligns back to your organization's value proposition while balancing the need for local or functional customization.


RECRUITMENT Advertising + Creative

  • Employer Brand Creative Concept Development

  • Employer Brand Creative Assets Development

    • Digital and Social Media

    • Print and Traditional Media

    • Physical and Experiential

  • Advertising Campaign Creative

  • Advertising Campaign Strategy

  • Advertising Placement

  • Creative Asset Toolkit

  • Copy Editing, Writing, and Content Development

  • Creative/Art Direction

  • Image Assessment and Procurement

  • Recruitment Marketing Creative

Production

  • Employer Brand Videos

  • Employee Story Video Shoots

  • Employee Photoshoots

  • Pre-planning and Post-production Consulting

Analytics

  • Employer Brand Analytics

  • Employer Brand Metrics Dashboard

Employer Brand Development + Management

  • Employer Brand Architecture

  • Employer Brand Buy-In and Approach

  • Employer Brand Consulting

  • Employer Brand Guidelines

  • Employer Brand Launch and Activation Strategies

  • Employer Brand Pull-through Recommendations

  • Consumer and Employer Brand Alignment

Employer Brand Communications + PR

  • Recruitment Media Strategy

  • PR Strategy and Recommendations

  • Internal Communications

Employer Brand Initiatives

  • Job Description Writing and Recommendations

  • Recruitment Marketing Strategy

  • Brand Ambassador Program Strategy and Development

Digital + Social

  • Careers Website Assessment and Development

  • Careers Website Development

  • Landing Page and Microsite Development

  • Applicant Tracking System (ATS) Branding

  • Application Development

  • Graphic Design and Animation

  • SEO/SEM Strategy and Recommendations

  • Social Media Strategy

  • Social Recruiting Strategy

  • Social Platform Development


Everything starts with a conversation.

We listen to your unique objectives, challenges, budget, and timing. Then, we put together a customized proposal for your review clearly stating the deliverables, timing, and exact costs.