Press

We're known and respected for our perspective in Employer Brand, Talent and HR.

Employer Branding Is Marketing’s New Frontier: Forrester research citing our Founder + CEO, Susan LaMotte and a few of our clients, contains insight for marketers working to elevate their employer branding efforts. Available to Forrester clients or for purchase.

Leap Listens Podcast: The Future of Employer Branding with Susan LaMotte: Susan spends 15 minutes with Sara and Roger, of LEAP Create, discussing the future of employer branding, how the employer value proposition (EVP) has evolved, and why relationships are so important.

Punk Rock HR: Employer Branding Strategies with Susan LaMotte: Founder and CEO of exaqueo, Susan LaMotte, is hosted by Laurie Ruettimann on the Punk Rock HR podcast. In this episode, they talk about what employer branding really is, what it isn’t and why it’s so important for HR leaders to be the stewards of their employer brand.

In the Workplace, Powered by The Wharton School: CEO Susan LaMotte and exaqueo client, Kate Zimberg, director of human resources at T-Mobile US, discuss employer branding with hosts Dr. Peter Cappelli and Dan O’Meara.

How to talk about a past job you regret: In this Moneyish article, CEO Susan LaMotte shares her advice on how to talk about that regrettable job in interviews and on your resume.  

Employee Engagement Depends on What Happens Outside the Office: In Harvard Business Review, Susan shares why companies need to think more broadly when it comes to understanding the workforce. This article also appeared in SmartBrief on Workforce.

To record your co-worker, or not to record?: In this article from NPR's Marketplace, CEO Susan LaMotte shares her thoughts on making recordings in the workplace.

Why Showcasing Employee Stories Is Good For Your Employer Brand: In this article from Forbes and Lars Schmidt, CEO Susan LaMotte explains "that an integral part of an employer brand is the stories you tell," and shares the digital storybook that exaqueo created, featuring employees, recognized by their employers for their commitment to giving back.

HR Issues: HR is Not Your Friend. Here's Why: CEO Susan LaMotte weighs in on longstanding problems in HR and the difficulties of driving systematic change in this Fortune piece.

The Recruiting Reel Episode 19: How To Empower Candidates During The Hiring Process: CEO Susan LaMotte is featured in this video series which discusses real recruiting challenges with prominent recruiting experts to provide you with actionable tips to apply to your own recruiting.

HR Shouldn't Be Afraid of Honest Communication: Susan LaMotte weighs in with her thoughts on whether you wait out a social crisis or address it head on in HRExaminer.

300 Women to Watch in HR Technology: Included in this strong list of professionals from Recruiting Daily is our CEO, Susan LaMotte.

Fortune 500 graded "C' in Recruitment Marketing: exaqueo CEO Susan LaMotte is featured in this ERE article on the state of Fortune 500 recruitment marketing.

Stodgy Higher Education? Not So With Princeton's New Careers Site: Our work on Princeton University's employer brand and careers site is featured in ERE.

CEOs must take a stand on Donald Trump or pay the price: Our CEO Susan LaMotte comments in this Huffington Post on the importance of employee communications strategies in the wake of the President's recent immigration ban.

Tech companies may start expanding overseas: The recent immigration ban may drive tech companies to expand overseas. exaqueo CEO Susan LaMotte shares her take on NPR's Marketplace with Nancy Marshall-Genzer.