We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.
Exceptional employer brands come from well founded, rigorous, and custom strategy.
A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.
exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.
Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.
We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.
A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.
A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.
A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.
With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”
As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.
A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.
A new consumer brand required a new, impactful, employer brand that was both brand aligned but authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.
A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.
With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”
As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.
exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.
In partnership with industry leaders at the Talent Board, CareerXRoads, and others, exaqueo has stewarded the development of a candidate experience model for the future. It includes a full employment lifecycle and strategy map for candidate experience with a measurement methodology anyone can use.
Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values
Today’s candidates evaluate organizations as employers by what they hear, read, see, and experience. And they want the candidate experience to feel a lot more like the consumer experiences they are now accustomed to.
From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.
I share my story because our exodus from the big city is not unique. Millennials are moving out of metropolises and heading to the suburbs and smaller cities at increasing rates.
“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience.”
We’re known and respected for our perspective in employer brand, talent, and HR.
