Expertise

When you’re serious about employer brand.

We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.

Everything we do is custom to you.

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Our Work
Holistic Approach

A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.

Candidate Experience

exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.

Source of Influence

Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.

Whole Self Model

We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

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A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

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As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

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A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

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With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

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Our Commitment

This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.

2011
exaqueo founded

exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader

2013
source of influence

We pioneer the concept of “source of influence” as key talent acquisition metric

2015
whole self model

Our “whole self model” is published in the Harvard Business Review

We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment

2016

We help launch the Association of Talent Acquisition Professionals

We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™

2017
moments that matter

We introduce “moments that matter” as it relates to the candidate experience

2018
exaqueo powered employer brands

Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’

We compose the first ever, unique, employer brand musical score for Kempinski careers

2019
company recognitions

We become a certified diverse supplier

We are named one of the fastest-growing companies in South Carolina

2020

Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model

We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row

2021
transformation of EVP

We lead the industry in the bold transformation from employer value proposition (EVP) to the employer commitment, launching the first loyalty metric to replace eNPS

exaqueo 10 year logo
Celebrate #exaqueo10 with us!
Share your words of inspiration or motivation with our team using #exaqueo10 on Twitter.

Our collective perspective.

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Insight
10 Things to Do in Your First 100 Days as a New Employer Brand Professional
Apr 14, 2022
Apr 14, 2022
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Shannon Smedstad

10 Things to Do in Your First 100 Days as a New Employer Brand Professional

What should you do in your first 100 days on the job as a new employer brand professional? We've got 10 tips to help you hit the ground running.

Welcome Danielle Gizzo to #teamexaqueo!
Apr 5, 2022
Apr 5, 2022
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Tom Whittam

Welcome Danielle Gizzo to #teamexaqueo!

As an employer brand strategist at exaqueo, Danielle is looking forward to combining her extensive in-house marketing experience with her passion for people, their stories, and bringing one’s whole self to work, to help serve the world of employer branding.

3 Ways to #BreaktheBias in the Workplace
Mar 31, 2022
Mar 31, 2022
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Jordan Dunlap

3 Ways to #BreaktheBias in the Workplace

There are many ways to #breakthebias in your workplace, but we’ve got three key ways to get you started in order to make a real impact on the workplace landscape.

Welcome Mel Skadson to #teamexaqueo!
Mar 29, 2022
Mar 29, 2022
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Jazmyn Mijuskovic

Welcome Mel Skadson to #teamexaqueo!

Our newest addition to #teamexaqueo, Mel Skadson, shares what excites her about her role at exaqueo, what she’s learned so far, and a special quote that hangs in her home office.

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…
Apr 7, 2022
Mar 25, 2022
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Team exaqueo

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…

We revisit Mark's blog post from last week and review the results from the poll: Does Employer Brand Have a Seat at the Table?

One Question Employer Brand Professionals Must Answer
Mar 23, 2022
Mar 23, 2022
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Shannon Smedstad

One Question Employer Brand Professionals Must Answer

Do you know what makes your organization different? If not, it’s time to find out. Employer brand professionals need to know what makes your organization different in order to market and stand out to attract candidates. 

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

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Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?