Expertise

When you’re serious about employer brand.

We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.

Everything we do is custom to you.

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Holistic Approach

A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.

Candidate Experience

exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.

Source of Influence

Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.

Whole Self Model

We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

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A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

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A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

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With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

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As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

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A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

Visit Site

A new consumer brand required a new, impactful, employer brand that was both brand aligned but authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

Visit Site

A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

Visit Site

With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

Visit Site

As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

Visit Site

Our collective perspective.

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Dec 5, 2019
Dec 5, 2019
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Team exaqueo

Top 5 Employer Brand Insights of 2019

It’s that time of year — a time to reflect on the ups, downs, successes, and lessons of another year gone by.

Nov 27, 2019
Nov 21, 2019
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Team exaqueo

20 Employer Brand Tips Inspired by Thanksgiving

As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!

Nov 11, 2019
Nov 11, 2019
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Shannon Smedstad

Comcast’s Veterans’ Commercial Makes a Big Employer Brand Promise

“I sent out application after application, but nobody hired me.” 

Nov 8, 2019
Nov 8, 2019
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Susan LaMotte

3 Things Employer Brand Should Do with Big News

Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.

Oct 30, 2019
Oct 30, 2019
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Shannon Smedstad

Employer Brand Testing, Testing, 1 … 2… 3

Have you ever thought about testing your employer brand? Validating it? 

Oct 17, 2019
Oct 17, 2019
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Alyssa Bani

How to Optimize Your Recruitment Marketing Approach

You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?

Contact Us
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