Expertise

When you’re serious about employer brand.

We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.

Everything we do is custom to you.

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Holistic Approach

A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.

Candidate Experience

exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.

Source of Influence

Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.

Whole Self Model

We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

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A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

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A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

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With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

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As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

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A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

Visit Site

A new consumer brand required a new, impactful, employer brand that was both brand aligned but authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

Visit Site

A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

Visit Site

With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

Visit Site

As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

Visit Site

Our collective perspective.

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Jan 26, 2021
Jan 26, 2021
|
Shannon Smedstad

Using Workforce Insights to Rethink the Post-Pandemic Employee Experience

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

Jan 22, 2021
Jan 21, 2021
|
Susan LaMotte

Find Your Employer Brand Lessons Learned #TAWeek

If there were ever a time for looking for the silver lining, it's now. This is especially true at next week's Global Talent Acquisition Week where lessons learned and looks ahead will be on full display.

Jan 18, 2021
Jan 17, 2021
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Susan LaMotte

A Love Letter to Our Clients

Dear Clients: before we get too far into 2021, let me be clear about what we do, why we serve you, and what you mean to us: everything.

Jan 16, 2021
Jan 14, 2021
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Emily Fritz

5 Ways Employers Can Prioritize People in 2021

As you further develop your 2021 people strategy, here are five ways employers can prioritize people and ensure they are set-up for success.

Dec 28, 2020
Dec 28, 2020
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Shannon Smedstad

2020 Changed Your Employment Experience. What’s Your New Story?

COVID-19’s impact on the world of work is without question. The big question employer brand leaders need to ask themselves is: How will our organization show up in the labor market? 

Dec 24, 2020
Dec 23, 2020
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Emily Fritz

2021 Employer Brand Predictions and Trends

It’s safe to say that this year did not go as planned. So what will 2021 bring? ‍I’ve tapped into team exaqueo’s more than 150 years of combined HR, marketing, and employer brand experience to compile our best employer brand predictions for the New Year.

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?