When you’re serious about employer brand.

We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.

Everything we do is custom to you.

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Our Work
Holistic Approach

A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.

Candidate Experience

exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.

Source of Influence

Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.

Whole Self Model

We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

Visit Site

A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

Visit Site

As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

Visit Site

A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

Visit Site

With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”

Visit Site

Our Commitment

This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.

exaqueo founded

exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader

source of influence

We pioneer the concept of “source of influence” as key talent acquisition metric

whole self model

Our “whole self model” is published in the Harvard Business Review

We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment


We help launch the Association of Talent Acquisition Professionals

We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™

moments that matter

We introduce “moments that matter” as it relates to the candidate experience

exaqueo powered employer brands

Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’

We compose the first ever, unique, employer brand musical score for Kempinski careers

company recognitions

We become a certified diverse supplier

We are named one of the fastest-growing companies in South Carolina


Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model

We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row

transformation of EVP

We lead the industry in the bold transformation from employer value proposition (EVP) to the employer commitment, launching the first loyalty metric to replace eNPS

exaqueo 10 year logo
Celebrate #exaqueo10 with us!
Share your words of inspiration or motivation with our team using #exaqueo10 on Twitter.

Our collective perspective.

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Welcome Krista Gonzalez to #teamexaqueo!
Nov 18, 2022
Nov 18, 2022
Jaclyn Wollett

Welcome Krista Gonzalez to #teamexaqueo!

Meet Krista, associate employer brand strategist at exaqueo. Krista looks forward to putting a spotlight on employees and sharing their stories during her time here at exaqueo.

Employee Health and Wellbeing and Why It Matters With Margaret Furniss
Nov 9, 2022
Nov 9, 2022
Jordan Dunlap

Employee Health and Wellbeing and Why It Matters With Margaret Furniss

Margaret Furniss, Vice President, Wellbeing Strategy + Experience for Beemok Hospitality Collection (BHC) discusses her role, the importance of this work, and how employers can develop a solid foundation for successful workplace wellbeing programs.

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs
Nov 2, 2022
Nov 2, 2022
Team exaqueo

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs

In part one of our second interview series, Susan LaMotte and Christina Lock sit down to discuss why hiring has changed forever and what businesses can do to meet hiring needs.

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?
Nov 2, 2022
Oct 19, 2022
Team exaqueo

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?

Two women founders and CEOs of two of the fastest-growing companies in South Carolina sit down to discuss why Charleston, South Carolina was the chosen location to start and grow both companies.

The 5 Most Frequently Asked Questions About Employer Brand
Sep 28, 2022
Sep 28, 2022
Emily Fritz

The 5 Most Frequently Asked Questions About Employer Brand

Our employer brand experts answer the five most frequently asked questions about employer brand.

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.
Sep 20, 2022
Sep 20, 2022
Shannon Smedstad

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.

If you are currently working hybrid or fully virtual/remote, what would an employer need to do/offer you to entice you to work in the office 5 days a week?

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

press logospress logospress logospress logos

Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?