Expertise

When you’re serious about employer brand.

The most successful relationships are built on honesty, commitment, and shared vision for the future. At exaqueo, we uncover the truth, build commitment, and create and communicate the shared experience.

So everyone’s work has meaning.

insight / brand / experience

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Our Work
UNCOVER DEEP INSIGHTS

We uncover and understand the employment relationship inside and outside of work including candidate and employee: perceptions, needs, behaviors, and experiences specific and custom to your organization.

BUILD ALIGNED BRANDS

We build and align the employer brand relationship (EBR) - the shared and authentic perception of the employer - and the strategy, structure, and plan to bring it to life across the organization globally and locally

CREATE IMPACTFUL EXPERIENCES

We strengthen and sustain the relationship through meaningful and aligned candidate and employee experiences from launch and activation planning to full digital and creative execution on and offline.

DRIVE REAL RESULTS

Lead with data your leaders have never seen.
Translate that data into a consistent employer brand strategy. Apply that strategy across the entire employment experience Demonstrate the value of employer brand to the bottom line.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

Visit Site

A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

Visit Site

As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

Visit Site

A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

Visit Site

While simultaneously going through a name change and a consumer rebrand, Sevita set out to establish its first-ever employer brand to tell an impactful employment story. 'Careers, well lived.' reflects the rewarding career that employees can speak of with pride when working at Sevita. Following the employer brand launch, Sevita saw a 67% increase in apply clicks.

Visit Site

Our Commitment

This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.

2011
exaqueo founded

exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader

2013
source of influence

We pioneer the concept of “source of influence” as key talent acquisition metric

2015
whole self model

Our “whole self model” is published in the Harvard Business Review

We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment

2016

We help launch the Association of Talent Acquisition Professionals

We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™

2017
moments that matter

We introduce “moments that matter” as it relates to the candidate experience

2018
exaqueo powered employer brands

Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’

We compose the first ever, unique, employer brand musical score for Kempinski careers

2019
company recognitions

We become a certified diverse supplier

We are named one of the fastest-growing companies in South Carolina

2020

Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model

We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row

2022
transformation of EVP

We lead the industry in the bold transformation from employer value proposition (EVP) to the the Employer Brand Relationship (EBR), launching the first loyalty metric to replace eNPS

We are named again as one of the fastest growing companies in South Carolina and to the Inc. 5000 list of fastest growing companies in America

exaqueo 10 year logo
Celebrate #exaqueo10 with us!
Share your words of inspiration or motivation with our team using #exaqueo10 on Twitter.

Our collective perspective.

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Why Authentic Employer Branding is Your Best Strategy in the Digital Age
Oct 15, 2024
Oct 15, 2024
|
Emily Fritz

Why Authentic Employer Branding is Your Best Strategy in the Digital Age

Is your employer brand a true reflection of who you are as an organization? Discover the key indicators of authenticity and why it’s your strongest strategy in today’s talent marketplace.

The Role of Brand Hierarchy in Building a Consistent Employer Brand
Sep 17, 2024
Sep 17, 2024
|
Emily Fritz

The Role of Brand Hierarchy in Building a Consistent Employer Brand

In a multi-brand organization, defining your employer brand can be challenging. Explore how brand hierarchy can provide clarity and attract top talent.

Talent Marketing in Asia: Uncovering Cultural Nuances to Drive Strategy
Sep 3, 2024
Sep 3, 2024
|
Shannon Smedstad

Talent Marketing in Asia: Uncovering Cultural Nuances to Drive Strategy

Discover how understanding cultural nuances can drive your talent marketing strategy. Read about our recent client engagement and the key insights we uncovered.

GEO is the New SEO, and It Will Drive the Future of Your Careers Website
Aug 20, 2024
Aug 20, 2024
|

GEO is the New SEO, and It Will Drive the Future of Your Careers Website

A new discipline is emerging. The shift from SEO to GEO necessitates a strategic overhaul for website owners. Let's explore what's changing in this new world of search.

Internal Communications: The Value of a Data-Driven Strategy
Aug 12, 2024
Aug 12, 2024
|

Internal Communications: The Value of a Data-Driven Strategy

Welcome back to our internal communications blog series! For part two, Jazmyn sits down with her colleague Mark to discuss internal communications strategies and the value workforce research can have on stronger employee engagement.

Unlocking the Secrets of Employer Branding in Government Contracting
Aug 6, 2024
Aug 6, 2024
|
Shannon Smedstad

Unlocking the Secrets of Employer Branding in Government Contracting

Standing out in the government contracting sector is no small feat. Here's how to craft an authentic employer brand that differentiates.

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

press
press logospress logospress logospress logos

Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?