When you’re serious about employer brand.

The most successful relationships are built on honesty, commitment, and shared vision for the future. At exaqueo, we uncover the truth, build commitment, and create and communicate the shared experience.

So everyone’s work has meaning.

insight / brand / experience

Exceptional employer brands come from well founded, rigorous, and custom strategy.

Our Work

We uncover and understand the employment relationship inside and outside of work including candidate and employee: perceptions, needs, behaviors, and experiences specific and custom to your organization.


We build and align the employer brand relationship (EBR) - the shared and authentic perception of the employer - and the strategy, structure, and plan to bring it to life across the organization globally and locally


We strengthen and sustain the relationship through meaningful and aligned candidate and employee experiences from launch and activation planning to full digital and creative execution on and offline.


Lead with data your leaders have never seen.
Translate that data into a consistent employer brand strategy. Apply that strategy across the entire employment experience Demonstrate the value of employer brand to the bottom line.

A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.

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A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.

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As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.

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A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.

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While simultaneously going through a name change and a consumer rebrand, Sevita set out to establish its first-ever employer brand to tell an impactful employment story. 'Careers, well lived.' reflects the rewarding career that employees can speak of with pride when working at Sevita. Following the employer brand launch, Sevita saw a 67% increase in apply clicks.

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Our Commitment

This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.

exaqueo founded

exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader

source of influence

We pioneer the concept of “source of influence” as key talent acquisition metric

whole self model

Our “whole self model” is published in the Harvard Business Review

We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment


We help launch the Association of Talent Acquisition Professionals

We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™

moments that matter

We introduce “moments that matter” as it relates to the candidate experience

exaqueo powered employer brands

Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’

We compose the first ever, unique, employer brand musical score for Kempinski careers

company recognitions

We become a certified diverse supplier

We are named one of the fastest-growing companies in South Carolina


Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model

We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row

transformation of EVP

We lead the industry in the bold transformation from employer value proposition (EVP) to the the Employer Brand Relationship (EBR), launching the first loyalty metric to replace eNPS

We are named again as one of the fastest growing companies in South Carolina and to the Inc. 5000 list of fastest growing companies in America

exaqueo 10 year logo
Celebrate #exaqueo10 with us!
Share your words of inspiration or motivation with our team using #exaqueo10 on Twitter.

Our collective perspective.

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Working Mothers, Childcare, and the Employment Relationship
May 10, 2023
May 11, 2023
Emily Fritz

Working Mothers, Childcare, and the Employment Relationship

What can employers do to support working mothers and encourage their return to the workforce despite a broken U.S. childcare system?

Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship
May 1, 2023
May 1, 2023
Team exaqueo

Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship

Navigating how to support the mental health of candidates and employees is no easy feat, but it is critical to strengthening the foundation of the employment experience.

Employer Branding in the Age of AI
Apr 20, 2023
Apr 20, 2023
Mark Diller

Employer Branding in the Age of AI

This is a great time to roll up your sleeves and get comfortable working with generative AI, keeping in mind that the most effective model involves a partnership between technology and human beings.

4 Reasons Building Your Employer Brand Is Like March Madness
May 10, 2023
Apr 6, 2023
Team exaqueo

4 Reasons Building Your Employer Brand Is Like March Madness

Inspired by the madness, we're sharing four learnings that are ready to be applied to either build or strengthen an impactful employer brand.

Celebrating the Women in Our Industry by Telling Their Stories
Mar 31, 2023
Mar 31, 2023
Team exaqueo

Celebrating the Women in Our Industry by Telling Their Stories

As we close out Women’s History Month 2023, and this year’s theme, "Celebrating Women Who Tell Our Stories," we wanted to take a moment to tell the stories of some of our colleagues.

In Her Shoes Interview Series Pt. 4: Women's History Month
Mar 29, 2023
Mar 29, 2023
Team exaqueo

In Her Shoes Interview Series Pt. 4: Women's History Month

Wrapping up our interview series for Women's History Month, SusanLaMotte and Christina Lock offer up some advice for young women early in their careers.

Our Reputation

All of our business comes from word of mouth and referrals. We’re known for our ability to get senior leader attention and commitment. We’re valued for our elevated strategy and intellect. We’re hired because of our serious commitment to you and your work.
“I wanted to extend you a HUGE compliment. [Our CHRO] walked through the findings and the employer brand [architecture] and agreed with them all. Well done! I haven't seen that yet, so you should really feel terrific about capturing the essence of what it means to work [here].”
– Vice President, Talent Acquisition, global technology company
"The alignment between consumer brand and employer brand has been very thoughtful and purposeful."
– CMO, global retail company
"I love the specific expertise exaqueo brings to Employer Branding. It shows. I could not recommend exaqueo more highly.”
– HR Leader, global automotive company
"A massive thank you for helping us bring our vision of how to articulate our employer brand to life. Thank you for your great partnership in helping us achieve a key milestone in the delivery of our HR strategy!"
– CHRO, global  hospitality company

Our team is in the know.

We’re known and respected for our perspective in employer brand, talent, and HR.

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Work with a true partner.

Are you interested in a more strategic, elevated,
and impactful approach to employer brand?