We put employer brand front and center with the C-Suite so they truly understand the value and see the impact. We ground our work in research and then take a strategic, consumer-based approach no other firm can match led by a client-facing team of actual practitioners. We activate with stunning creative and consultative plans that work with the reality of your business.
Exceptional employer brands come from well founded, rigorous, and custom strategy.
A true employer brand means branding and marketing the entire employment experience. Our holistic model helps you think full-circle even if you’re just starting with recruitment marketing.
exaqueo led the development of the industry’s first candidate-centric model in partnership with leading thinkers and executives across talent acquisition.
Our CEO was the first to declare the importance of source of influence over source of hire in employer brand. Our model helps you make your own marketing and advertising decisions.
We believe you bring your whole self to work. Harvard Business Review featured our model which delivers a full picture of your candidates and employees.
A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.
When Dunkin' Brands was ready to build its authentic employer brand, they needed a partner who was flexible, collaborative, and consultative from start to finish. After speaking with various potential partners, exaqueo was their "obvious choice." Hear more about our partnership, approach, and activation during this 2021 Talent Acquisition Week presentation.
A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.
As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.
A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.
With a competitive talent market, Swedish needed to differentiate their employment experience and highlight the kind of caregivers who thrive in their patient-centered environment. Impactful language and a clear point of differentiation resulted in an employer brand and careers site their leadership called ”beautiful work” and “a powerful influence.”
This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.
exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader
We pioneer the concept of “source of influence” as key talent acquisition metric
Our “whole self model” is published in the Harvard Business Review
We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment
We help launch the Association of Talent Acquisition Professionals
We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™
We introduce “moments that matter” as it relates to the candidate experience
Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’
We compose the first ever, unique, employer brand musical score for Kempinski careers
We become a certified diverse supplier
We are named one of the fastest-growing companies in South Carolina
Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model
We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row
We lead the industry in the bold transformation from employer value proposition (EVP) to the employer commitment, launching the first loyalty metric to replace eNPS
exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.
Mark joins us as a Senior Brand Strategist, responsible for working with clients to help them create holistic employee and candidate experiences. He brings more than twenty years of helping employers discover, articulate, and communicate their employer brands.
Margaret joins us as a brand strategist, where she’ll be supporting some of our clients’ greatest needs in attracting, retaining, and engaging talent.
Shanah rejoins us as an Employer Brand Strategist, responsible for working closely with our clients, rolling up her sleeves to do research, and getting her hands dirty on all things employer brand.
With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.
Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.
Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.
We’re known and respected for our perspective in employer brand, talent, and HR.
Are you interested in a more strategic, elevated,
and impactful approach to employer brand?